Cover image for Doing marketing research : alternative methods for market sensing
Title:
Doing marketing research : alternative methods for market sensing
Author:
Lawson, Alison, editor.
ISBN:
9781003592808

9781040314487

9781040314456
Edition:
Second edition.
Physical Description:
1 online resource
General Note:
First edition published by Routledge 2016.
Subject Term:
Marketing research -- Methodology.

Consumers -- Research -- Methodology.

Qualitative research -- Methodology.
Added Author:
Lawson, Alison,

Hancock, Charles (Writer on marketing),
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003592808
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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