Cover image for Strategic marketing of higher education in Africa
Title:
Strategic marketing of higher education in Africa
Author:
Mogaji, Emmanuel, editor.
ISBN:
9780429320934

9781000027426

9781000027655

9781000027884
Physical Description:
1 online resource.
Series:
Routledge studies in marketing ; 9
Subject Term:
Universities and colleges -- Africa -- Marketing.

Education, Higher -- Africa -- Marketing.

College publicity -- Africa.

Branding (Marketing) -- Africa.

BUSINESS & ECONOMICS / Marketing / General

BUSINESS & ECONOMICS / Marketing / Multilevel
Added Author:
Mogaji, Emmanuel,

Maringe, Felix,

Hinson, Robert Ebo,
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9780429320934
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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