Cover image for Intercultural Marketing Theory and Practice.
Title:
Intercultural Marketing Theory and Practice.
Author:
Beveridge, Ivana.
ISBN:
9781000218091

9781000218077

9781000218084

9781003025344
Publication Information:
Milton : Taylor & Francis Group, 2021.
Physical Description:
1 online resource (245 p.)
General Note:
Description based upon print version of record.
Subject Term:
Marketing -- Cross-cultural studies.

Consumers -- Cross-cultural studies.

International trade.

BUSINESS & ECONOMICS / Consumer Behavior

BUSINESS & ECONOMICS / International / Marketing

BUSINESS & ECONOMICS / Marketing / Research
Electronic Access:
Taylor & Francis https://www.taylorfrancis.com/books/9781003025344
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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