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Cover image for Marketing management : analysis, planning, implementation, and control
Title:
Marketing management : analysis, planning, implementation, and control
Author:
Kotler, Philip.
ISBN:
9780132613637
Edition:
9th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall International, 1997.
Physical Description:
xl, 838 s. : res.
Subject Term:
Holds:
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Book 7.2/12/490012 HF 5415.13 K64 1997
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