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13. 
Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author 
Knapp, Duane E.
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14. 
Cover image for From brand vision to brand evaluation the strategic process of growing and strengthening brands
From brand vision to brand evaluation the strategic process of growing and strengthening brands
Author 
De Chernatony, L. (Leslie)
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15. 
Cover image for Trademarks, brands and competitiveness
Trademarks, brands and competitiveness
Author 
Lopes, Teresa da Silva, 1968- Duguid, Paul, 1954-
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16. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
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ONLINE(369410.1)
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SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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17. 
Cover image for Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Pharmaceutical product branding strategies simulating patient flow and portfolio dynamics
Author 
Paich, Mark. Peck, Corey. Valant, Jason. Paich, Mark. Pharmaceutical product strategy.
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18. 
Cover image for Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Becoming a category of one how extraordinary companies transcend commodity and defy comparison
Author 
Calloway, Joe.
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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=456057
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19. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
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Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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20. 
Cover image for Trade Marks and Brands An Interdisciplinary Critique
Trade Marks and Brands An Interdisciplinary Critique
Author 
Bently, Lionel. Davis, Jennifer. Ginsburg, Jane C..
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21. 
Cover image for Differentiate or die survival in our era of killer competition
Differentiate or die survival in our era of killer competition
Author 
Trout, Jack. Rivkin, Steve, 1947-
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Safari Books Online http://proquest.safaribooksonline.com/9780470223390
John Wiley http://dx.doi.org/10.1002/9781118258040
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
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22. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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23. 
Cover image for Handbook of pharmaceutical public policy
Handbook of pharmaceutical public policy
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Fulda, Thomas R. Wertheimer, Albert I.
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24. 
Cover image for Brand management 101 : 101 lessons learned from real world marketing
Brand management 101 : 101 lessons learned from real world marketing
Author 
Dhar, Mainak.
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Wiley Online Library
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