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13. 
Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Author 
Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335363.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3633-2
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14. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
Author 
Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
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ONLINE(335368.1)
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http://dx.doi.org/10.1007/978-3-8349-4399-6
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15. 
Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Author 
Pennemann, Karin. author. SpringerLink (Online service)
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ONLINE(335372.1)
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http://dx.doi.org/10.1007/978-3-8349-4492-4
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16. 
Cover image for India’s Agricultural Marketing Market Reforms and Emergence of New Channels
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
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Ghosh, Nilabja. author. SpringerLink (Online service)
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ONLINE(335524.1)
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http://dx.doi.org/10.1007/978-81-322-1572-1
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17. 
Cover image for Best Practices in Marketing and their Impact on Quality of Life
Best Practices in Marketing and their Impact on Quality of Life
Author 
Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)
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ONLINE(336093.1)
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http://dx.doi.org/10.1007/978-94-007-5878-0
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18. 
Cover image for Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven
Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven
Author 
Zerfaß, Ansgar. editor. Rademacher, Lars. editor. Wehmeier, Stefan. editor. SpringerLink (Online service)
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ONLINE(336605.1)
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http://dx.doi.org/10.1007/978-3-531-18961-1
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19. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
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ONLINE(337308.1)
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http://dx.doi.org/10.1007/978-3-642-37952-9
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20. 
Cover image for Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen
Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen
Author 
Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)
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ONLINE(337244.1)
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http://dx.doi.org/10.1007/978-3-642-37126-4
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21. 
Cover image for Aktuelle Beiträge zur Dienstleistungsforschung
Aktuelle Beiträge zur Dienstleistungsforschung
Author 
Roth, Stefan. editor. SpringerLink (Online service)
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ONLINE(337463.1)
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http://dx.doi.org/10.1007/978-3-658-00253-4
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22. 
Cover image for Produktmanagement Grundlagen - Methoden - Beispiele
Produktmanagement Grundlagen - Methoden - Beispiele
Author 
Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)
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ONLINE(337408.1)
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http://dx.doi.org/10.1007/978-3-658-00004-2
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23. 
Cover image for Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
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ONLINE(337414.1)
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http://dx.doi.org/10.1007/978-3-658-00018-9
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24. 
Cover image for Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Author 
Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
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ONLINE(337420.1)
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http://dx.doi.org/10.1007/978-3-658-00035-6
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