Limit Search Results
Author
Churchill, Gilbert A.
(3)
Netemeyer, Richard G., 1956-
(3)
Bearden, William O., 1945- Handbook of marketing scales.
(2)
Gates, Roger.
(2)
Hair, Joseph F.
(2)
Language
Publication Date
-
Subject
Material Type
Shelf Location
Library
Switch to list view
Switch to thumbnail view
Select an Action
43 Results Found Subscribe to search results
000000000000DEFAULT
Print
13. 
Cover image for Marketing research : within a changing information environment
Marketing research : within a changing information environment
Author 
Hair, Joseph F. Bush, Robert P. Ortinau, David J.
Preferred Shelf Number 
HF5415.2 H258 2003
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
14. 
Cover image for Marketing research : An aid to decision making
Marketing research : An aid to decision making
Author 
Shao, Alan T.
Preferred Shelf Number 
HF 5415.2 S469 2002
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
15. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
Format: 
Availability 
Online Library~1
Available:
Copies:
16. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number 
ONLINE(368702.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
Format: 
Availability 
Online Library~1
Available:
Copies:
17. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
18. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
19. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
20. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Format: 
Availability 
Online Library~1
Available:
Copies:
21. 
Cover image for Marketing alet çantası
Marketing alet çantası
Author 
Külekçi Dağdeviren, Tuğba.
Preferred Shelf Number 
HF5415 K54 2021
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
22. 
Cover image for Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments
Author 
Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
Format: 
Availability 
Online Library~1
Available:
Copies:
23. 
Cover image for Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
Author 
Çakırer, Mehmet Akif.
Preferred Shelf Number 
HF5415.127 C139 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
24. 
Cover image for Pazarlama araştırması
Pazarlama araştırması
Author 
Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.
Preferred Shelf Number 
HF5415.2 B77 2015
Format: 
Availability 
Beytepe Library~1
Available:
Copies:
Select an Action