Search Results for Marketing

Marketing technologies corporate cultures and technological change

Format:

Availability

Online Library~1

Available:
Copies:

305.

Author

Simakova, Elena, 1973-

Preferred Shelf Number

ONLINE

Electronic Access

Marketing geography with special reference to retailing

Format:

Availability

Online Library~1

Available:
Copies:

306.

Author

Davies, R. L., 1940-

Preferred Shelf Number

ONLINE

Electronic Access

Social Media Marketing und -Management im Tourismus

Format:

Availability

Online Library~1

Available:
Copies:

307.

Author

Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337308.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37952-9

Format:

Availability

Online Library~1

Available:
Copies:

308.

Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden

Author

Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338415.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3577-9

Format:

Availability

Online Library~1

Available:
Copies:

309.

Marketing management : a strategic decision-making approach

Author

Mullins, John W. (John Walker) Walker, Orville C.

Preferred Shelf Number

HF5415.13 M352324 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

310.

US Programs Affecting Food and Agricultural Marketing

Author

Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331624.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-4930-0

Format:

Availability

Online Library~1

Available:
Copies:

311.

Ethics in marketing international cases and perspectives

Author

Murphy, Patrick E., 1948- Laczniak, Eugene R. Prothero, Andrea.

Preferred Shelf Number

ONLINE

Electronic Access

Global sport marketing contemporary issues and practice

Format:

Availability

Online Library~1

Available:
Copies:

312.

Author

Desbordes, Michel. Richelieu, André.

Preferred Shelf Number

ONLINE

Electronic Access

Diversity in European Marketing Text and Cases

Format:

Availability

Online Library~1

Available:
Copies:

313.

Author

Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6976-7

Format:

Availability

Online Library~1

Available:
Copies:

314.

Marketing research for beginners a practical handbook

Author

Khoo, Hong Meng. Gale Group.

Preferred Shelf Number

ONLINE(341051.1)

Electronic Access

Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

Format:

Availability

Online Library~1

Available:
Copies:

315.

Basic marketing research : integration of social media

Author

Malhotra, Naresh K.

Preferred Shelf Number

HF5415.2 M35 2012

Format:

Availability

Beytepe Library~1

Available:
Copies:

316.

Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen

Author

Frodl, Andreas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6897-5

Format:

Availability

Online Library~1

Available:
Copies:

317.

Agricultural marketing structural models for price analysis

Author

Vercammen, James.

Preferred Shelf Number

ONLINE

Electronic Access

Big business marketing for small business budgets

Format:

Availability

Online Library~1

Available:
Copies:

318.

Author

McMurtry, Jeanette Maw.

Preferred Shelf Number

ONLINE

Electronic Access

Marketing Semiotics Signs, Strategies, and Brand Value.

Format:

Availability

Online Library~1

Available:
Copies:

319.

Author

Oswald, Laura R.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128

Format:

Availability

Online Library~1

Available:
Copies:

320.

Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing

Author

Göb, Julika. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8660-3

Format:

Availability

Online Library~1

Available:
Copies:

321.

CIM revision cards assessing the marketing environment

Author

Luck, Diana.

Preferred Shelf Number

ONLINE

Electronic Access

Global marketing and advertising understanding cultural paradoxes

Format:

Availability

Online Library~1

Available:
Copies:

322.

Author

Mooij, Marieke K. de, 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Managing service firms the power of managerial marketing

Format:

Availability

Online Library~1

Available:
Copies:

323.

Author

Skålén, Per.

Preferred Shelf Number

ONLINE

Electronic Access

Impression Management Professionelles Marketing in eigener Sache

Format:

Availability

Online Library~1

Available:
Copies:

324.

Author

Jendrosch, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8715-0

Format:

Availability

Online Library~1

Available:
Copies:

325.

Sustainable marketing of cultural and heritage tourism

Author

Chhabra, Deepack, 1963-

Preferred Shelf Number

ONLINE

Electronic Access

Advances in tourism destination marketing managing networks

Format:

Availability

Online Library~1

Available:
Copies:

326.

Author

Kozak, M. (Metin), 1968- Gnoth, Juergen. Andreu, Luisa.

Preferred Shelf Number

ONLINE

Electronic Access

Flying off course airline economics and marketing

Format:

Availability

Online Library~1

Available:
Copies:

327.

Author

Doganis, Rigas.

Preferred Shelf Number

ONLINE

Electronic Access

Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget

Format:

Availability

Online Library~1

Available:
Copies:

328.

Author

Westendorf, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-78869-0

Format:

Availability

Online Library~1

Available:
Copies:

329.

The Relationship Marketer Rethinking Strategic Relationship Marketing

Author

Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-03243-1

Format:

Availability

Online Library~1

Available:
Copies:

330.

Contemporary issues in marketing and consumer behaviour

Author

Parsons, Elizabeth. Maclaran, Pauline.

Preferred Shelf Number

ONLINE

Electronic Access

Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung

Format:

Availability

Online Library~1

Available:
Copies:

331.

Author

Michaelis, Manuel. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8272-8

Format:

Availability

Online Library~1

Available:
Copies:

332.

Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele

Author

Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8230-8

Format:

Availability

Online Library~1

Available:
Copies:

333.

Business marketing : connecting strategy, relationships, and learning

Author

Dwyer, F. Robert. Tanner, John F.

Preferred Shelf Number

HF5415 D89 2009

Format:

Availability

Beytepe Library~1

Available:
Copies:

334.

Interpretation in social life, social science, and marketing

Author

O'Shaugnessy, John, 1927-

Preferred Shelf Number

ONLINE

Electronic Access

Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele

Format:

Availability

Online Library~1

Available:
Copies:

335.

Author

Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-9584-1

Format:

Availability

Online Library~1

Available:
Copies:

336.

Sales & Service Management, Marketing, Promotion und Performance

Author

Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-9591-9

Format:

Availability

Online Library~1

Available:
Copies:

337.

Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur

Author

Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8350-5579-7

Format:

Availability

Online Library~1

Available:
Copies:

338.

Health Services Marketing A Practitioner's Guide

Author

Thomas, Richard K. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-0-387-73606-8

Format:

Availability

Online Library~1

Available:
Copies:

339.

Probabilistic methods for financial and marketing informatics

Author

Neapolitan, Richard E. Jiang, Xia. ScienceDirect (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect An electronic book accessible through the World Wide Web; click for information

Format:

Availability

Online Library~1

Available:
Copies:

340.

Probabilistic methods for financial and marketing informatics

Author

Neapolitan, Richard E. Jiang, Xia.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123704771

Format:

Availability

Online Library~1

Available:
Copies:

341.

Marketing Eine Einführung in die marktorientierte Unternehmensführung

Author

Olbrich, Rainer. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-540-35143-4

Format:

Availability

Online Library~1

Available:
Copies:

342.

Marketing-Trends Innovative Konzepte für Ihren Markterfolg

Author

Förster, Anja. author. Kreuz, Peter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-9061-7

Format:

Availability

Online Library~1

Available:
Copies:

343.

Ganzheitliches Tourismus-Marketing Die Gestaltung regionaler Kooperationsbeziehungen

Author

Bär, Sören. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8350-9105-4

Format:

Availability

Online Library~1

Available:
Copies:

344.

Marketing library and information services : international perspectives

Author

Gupta, Dinesh K.

Preferred Shelf Number

Z 716.3 .M37 2006

Format:

Availability

Beytepe Library~1

Available:
Copies:

345.

Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

Author

Schröder, Hendrik. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-540-27646-7

Format:

Availability

Online Library~1

Available:
Copies:

346.

Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann

Author

Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/3-540-28560-1

Format:

Availability

Online Library~1

Available:
Copies:

347.

The sports event management and marketing playbook

Author

Supovitz, Frank.

Preferred Shelf Number

GV716 .S86 2005

Format:

Availability

Beytepe Library~1

Available:
Copies:

348.

Writing marketing literary lessons from academic authorities

Author

Brown, Stephen, 1955 March 23-

Preferred Shelf Number

ONLINE(369978.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/writing-marketing

Format:

Availability

Online Library~1

Available:
Copies:

349.

Marketing management in Turkey : Cases and challenges

Author

Thompson, Donald N.

Preferred Shelf Number

HF5415.12.T9 T46 2005

Format:

Availability

Beytepe Library~1

Available:
Copies:

350.

Libraries, mission & marketing writing mission statements that work

Author

Wallace, Linda K.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110050

Format:

Availability

Online Library~1

Available:
Copies:

351.

Marketing concepts for libraries and information services

Author

De Saez, Eileen Elliott.

Preferred Shelf Number

Z716.3 D45 2002

Format:

Availability

Beytepe Library~1

Available:
Copies:

352.

Marketing research : An aid to decision making

Author

Shao, Alan T.

Preferred Shelf Number

HF 5415.2 S469 2002

Format:

Availability

Beytepe Library~1

Available:
Copies:

353.

Marketing and sales in the chemical industry

Author

Jakobi, R. (Rolf) Wiley InterScience (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

John Wiley http://dx.doi.org/10.1002/3527600345

Format:

Availability

Online Library~1

Available:
Copies:

354.

International marketing strategy : Analysis, development, and implementation

Author

Doole, Isobel. Lowe, Robin, 1945- ort. yaz.

Preferred Shelf Number

HF 1416 D72 2001

Format:

Availability

Beytepe Library~1

Available:
Copies:

355.

Marketing management : analysis, planning, implementation, and control

Author

Kotler, Philip.

Preferred Shelf Number

HF 5415.13 K64 1997

Format:

Availability

Beytepe Library~1

Available:
Copies:

356.

Product management : marketing in a changing environment

Author

Hehman, Raymond D.

Preferred Shelf Number

HD 31 H36 1984

Format:

Availability

Beytepe Library~1

Available:
Copies:

357.

Sales and marketing for travel and tourism

Author

Davidoff, Philip G. Davidoff, Doris S., ort. yaz.

Preferred Shelf Number

G 155.A1 D39 1983

Format:

Availability

Beytepe Library~1

Available:
Copies:

358.

Marketing theory : the philosophy of marketing science

Author

Hunt, Shelby D.

Preferred Shelf Number

HF 5415 H874 1983

Format:

Availability

Beytepe Library~1

Available:
Copies:

359.

Political marketing an approach to campaign strategy :

Author

Mauser, Gray A. Permut, S. E., ed.

Preferred Shelf Number

JF 2112.C3 M38 1983

Format:

Availability

Beytepe Library~1

Available:
Copies:

360.

Marketing staple food crops in tropical Africa

Author

Jones, William O.

Preferred Shelf Number

HD 9017.S82 J65 1972

Format:

Availability

Beytepe Library~1

Available:
Copies:

361.

Soviet marketing : distribution in a controlled economy

Author

Goldman, Marshall I.

Preferred Shelf Number

HF 3632 G58 1965

Format:

Availability

Beytepe Library~1

Available:
Copies:

362.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B323 2011

Format:

Availability

Beytepe Library~1

Available:
Copies:

363.

Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies

Author

Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-1-4614-7801-0

Format:

Availability

Online Library~1

Available:
Copies:

364.

The 4A's of marketing creating value for customers, companies and society

Author

Sheth, Jagdish N. Sisodia, Rajendra.

Preferred Shelf Number

ONLINE

Electronic Access

The handbook of organic and fair trade food marketing

Format:

Availability

Online Library~1

Available:
Copies:

365.

Author

Wright, Simon, 1957- McCrea, Diane. Sainsbury's (Firm) Wiley InterScience (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006025809-b.html
John Wiley http://dx.doi.org/10.1002/9780470996096

Format:

Availability

Online Library~1

Available:
Copies:

366.

Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains

Author

Chakravarty, Amiya K. editor. Eliashberg, Jehoshua. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/b106523

Format:

Availability

Online Library~1

Available:
Copies:

367.

Advertising promotion : Suplemental aspects of integrated marketing communications

Author

Shimp, Terence A.

Preferred Shelf Number

HF 5415.123 S54 2000

Format:

Availability

Beytepe Library~1

Available:
Copies:

368.

Return on influence the revolutionary power of Klout, social scoring, and influence marketing

Author

Schaefer, Mark.

Preferred Shelf Number

ONLINE

Electronic Access

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

Format:

Availability

Online Library~1

Available:
Copies:

369.

Author

Safko, Lon.

Preferred Shelf Number

ONLINE

Electronic Access

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

Format:

Availability

Online Library~1

Available:
Copies:

370.

Author

Amos, James. Emerson, B. J.

Preferred Shelf Number

ONLINE

Electronic Access

Turn clicks into customers proven marketing techniques for converting online traffic into revenue

Format:

Availability

Online Library~1

Available:
Copies:

371.

Author

Forrester, Duane.

Preferred Shelf Number

ONLINE

Electronic Access

Everything I know about marketing I learned from Google

Format:

Availability

Online Library~1

Available:
Copies:

372.

Author

Goldman, Aaron, 1978-

Preferred Shelf Number

ONLINE

Electronic Access

Voice-of-the-customer marketing a revolutionary five-step process to create customers who care, spend, and stay

Format:

Availability

Online Library~1

Available:
Copies:

373.

Author

Roman, Ernan.

Preferred Shelf Number

ONLINE

Electronic Access

Repositioning marketing in an era of competition, change, and crisis

Format:

Availability

Online Library~1

Available:
Copies:

374.

Author

Trout, Jack. Rivkin, Steve, 1947-

Preferred Shelf Number

ONLINE

Electronic Access

The next evolution of marketing connect with your customers by marketing with meaning

Format:

Availability

Online Library~1

Available:
Copies:

375.

Author

Gilbreath, Bob.

Preferred Shelf Number

ONLINE

Electronic Access

The big book of marketing lessons and best practices from the world's greatest companies

Format:

Availability

Online Library~1

Available:
Copies:

376.

Author

Bennett, Anthony G.

Preferred Shelf Number

ONLINE

Electronic Access

The successful marketing plan a disciplined and comprehensive approach

Format:

Availability

Online Library~1

Available:
Copies:

377.

Author

Hiebing, Roman G. Cooper, Scott W.

Preferred Shelf Number

ONLINE

Electronic Access

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Format:

Availability

Online Library~1

Available:
Copies:

378.

Author

Sugiyama, Kotaro. Andree, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

Format:

Availability

Online Library~1

Available:
Copies:

379.

Author

Azevedo, Abaet�e de. Pomeranz, Ricardo.

Preferred Shelf Number

ONLINE

Electronic Access

501 killer marketing tactics to increase sales, maximize profits, and stomp your competition

Format:

Availability

Online Library~1

Available:
Copies:

380.

Author

Feltenstein, Tom. Feltenstein, Tom. 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition.

Preferred Shelf Number

ONLINE

Electronic Access

Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Format:

Availability

Online Library~1

Available:
Copies:

381.

Author

Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.

Preferred Shelf Number

HF5415.3 B324 2011

Format:

Availability

Beytepe Library~1

Available:
Copies:

382.

Case studies on food experiences in marketing, retail, and events

Author

Doppler, Susanne, editer. Steffen, Adrienne, editer.

Preferred Shelf Number

XX(522459.1)

Electronic Access

ScienceDirect https://www.sciencedirect.com/science/book/9780128177921

Format:

Availability

Online Library~1

Available:
Copies:

383.

Field guide to case study research in business-to-business marketing and purchasing

Author

Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421

Format:

Availability

Online Library~1

Available:
Copies:

384.

Stand out social marketing 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Author

Lewis, Mike, 1975-

Preferred Shelf Number

ONLINE

Electronic Access

The DragonSearch online marketing manual for entrpreneurs and small business

Format:

Availability

Online Library~1

Available:
Copies:

385.

Author

Dragon, Ric.

Preferred Shelf Number

ONLINE

Electronic Access

The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

Format:

Availability

Online Library~1

Available:
Copies:

386.

Author

Alpert, Jed. Fishback, Steven.

Preferred Shelf Number

ONLINE

Electronic Access

The successful marketing plan how to create dynamic, results-oriented marketing

Format:

Availability

Online Library~1

Available:
Copies:

387.

Author

Hiebing, Roman G. Cooper, Scott W. Wehrenberg, Steve.

Preferred Shelf Number

ONLINE

Electronic Access

301 ways to use social media to boost your marketing

Format:

Availability

Online Library~1

Available:
Copies:

388.

Author

Parker, Catherine, 1978-

Preferred Shelf Number

ONLINE

Electronic Access

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

Format:

Availability

Online Library~1

Available:
Copies:

389.

Author

Gunelius, Susan.

Preferred Shelf Number

ONLINE

Electronic Access

The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

Format:

Availability

Online Library~1

Available:
Copies:

390.

Author

Pearson, Timothy R.

Preferred Shelf Number

ONLINE

Electronic Access

Social media marketing all-in-one for dummies

Format:

Availability

Online Library~1

Available:
Copies:

391.

Author

Zimmerman, Jan. Sahlin, Doug.

Preferred Shelf Number

ONLINE

Electronic Access

Image http://images.contentreserve.com/ImageType-100/0128-1/{0C4B702C-5BC6-4508-A88B-3B347EB4213C}Img100.jpg
Books24x7 http://www.books24x7.com/marc.asp?bookid=40815
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=588999
John Wiley http://dx.doi.org/10.1002/9781118257661
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={0C4B702C-5BC6-4508-A88B-3B347EB4213C}&Format=50

Format:

Availability

Online Library~1

Available:
Copies:

392.

The marketing of animal products : Held in Tehran. Apr. 26-May 2, 1975.

Author

Cento Seminar on the Marketing of Animal Products (1975 : Tehran)

Preferred Shelf Number

HD 9426.I72 C46 1975

Format:

Availability

Beytepe Library~1

Available:
Copies:

393.

Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,

Author

CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.

Preferred Shelf Number

HD 9483 C21 1974

Format:

Availability

Beytepe Library~1

Available:
Copies:

394.

Retail and marketing channels economic and marketing perspectives on producer-distributor relationships

Author

Pellegrini, Luca. Reddy, Srinivas K. Universit ̉commerciale Luigi Bocconi. Centro di studi sul commercio. New York University. Department of Marketing. International Conference on Distribution (4th : 1987 : Milan, Italy)

Preferred Shelf Number

ONLINE

Electronic Access

Marketing for actuaries : İndividual life, health and annuities

Format:

Availability

Online Library~1

Available:
Copies:

395.

Author

Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.

Preferred Shelf Number

HG 8781 M34 2000

Format:

Availability

Beytepe Library~1

Available:
Copies:

396.

Economics of banana production and marketing in the tropics (a case study of Cameroon)

Author

Fonsah, Esendugue Gregory. Chidebelu, Angus Nnaemeka, S. D., 1948- Project Muse Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Handbook of research on entrepreneurship and marketing for global reach in the digital economy

Format:

Availability

Online Library~1

Available:
Copies:

397.

Author

Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5

Format:

Availability

Online Library~1

Available:
Copies:

398.

Breaking down language and cultural barriers through contemporary global marketing strategies

Author

Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0

Format:

Availability

Online Library~1

Available:
Copies:

399.

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Author

Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6

Format:

Availability

Online Library~1

Available:
Copies:

400.

Case studies in the traditional food sector : a volume in the consumer science and strategic marketing series

Author

Cavicchi, Alessio, editor. Santini, Cristina, editor.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect https://www.sciencedirect.com/science/book/9780081009444

Format:

Availability

Online Library~1

Available:
Copies:

401.

Service marketing strategies for small and medium enterprises : emerging research and opportunities

Author

Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8

Format:

Availability

Online Library~1

Available:
Copies:

402.

Marketing peace for social transformation and global prosperity

Author

Nedelea, Alexandru, 1971- editor. Nedelea, Marilena-Oana, 1977- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7464-4

Format:

Availability

Online Library~1

Available:
Copies:

403.

Integrated marketing communications, strategies, and tactical operations in sports organizations

Author

Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4

Format:

Availability

Online Library~1

Available:
Copies:

404.

Strategic marketing for social enterprises in Developing nations

Author

Chiweshe, Nigel, 1983- editor. Ellis, Debbie, 1967- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8

Format:

Availability

Online Library~1

Available:
Copies:

405.

The role of language and symbols in promotional strategies and marketing schemes

Author

Epure, Manuela, 1965- editor. Mihaes, Lorena Clara, 1975- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4

Format:

Availability

Online Library~1

Available:
Copies:

406.

Evaluating the gaps and intersections between marketing education and the marketing profession

Author

Pinheiro, Margarida M., 1961- editor. Estima, Ana, 1975- editor. Marques, Susana, 1969- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5

Format:

Availability

Online Library~1

Available:
Copies:

407.

Advanced methodologies and technologies in digital marketing and entrepreneurship

Author

Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9

Format:

Availability

Online Library~1

Available:
Copies:

408.

Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series

Author

Cavicchi, Alessio, editor. Santini, Cristina, editor.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780081010075

Format:

Availability

Online Library~1

Available:
Copies:

409.

Organizing marketing and sales : mastering contemporary B2B challenges

Author

Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787549685

Format:

Availability

Online Library~1

Available:
Copies:

410.

The sustainable marketing concept in European SMEs : insights from the food & drink industry

Author

Rudawska, Edyta, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787540385

Format:

Availability

Online Library~1

Available:
Copies:

411.

Business to business marketing management : a global perspective

Author

Zimmerman, Alan S., 1942- Blythe, Jim.

Preferred Shelf Number

HF5415.13 Z56 2018

Format:

Availability

Beytepe Library~1

Available:
Copies:

412.

Cover image for Dijital pazarlama stratejisi : Çevrimiçi (online) pazarlamaya bütünleşik yaklaşım = Digital marketing strategy : an integrated approach to online marketing

Dijital pazarlama stratejisi : Çevrimiçi (online) pazarlamaya bütünleşik yaklaşım = Digital marketing strategy : an integrated approach to online marketing

Author

Kingsnorth, Simon. İldeniz, Laden. Apaydın, Fahri.

Preferred Shelf Number

HF5548.32 K566 2017

Format:

Availability

Beytepe Library~1

Available:
Copies:

413.

Sosyal medya pazarlaması for Dummies = Social media marketing for Dummies

Author

Singh, Shiv. Diamond, Stephanie. Başdaş, Asım Veli.

Preferred Shelf Number

HF5415.1265 S544 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

414.

Multi-channel marketing, branding and retail design : new challenges and opportunities

Author

McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781786354556

Format:

Availability

Online Library~1

Available:
Copies:

415.

The handbook of managing and marketing tourism experiences

Author

Sotiriadis, Marios, editor. Gursoy, Dogan, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781786352897

Format:

Availability

Online Library~1

Available:
Copies:

416.

Advances in Islamic finance, marketing, and management : an Asian perspective

Author

Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781786358981

Format:

Availability

Online Library~1

Available:
Copies:

417.

Strategic marketing management in Asia : case studies and lessons across industries

Author

Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781786357458

Format:

Availability

Online Library~1

Available:
Copies:

418.

Marketing and social media : a guide for libraries, archives, and museums

Author

Koontz, Christie. Mon, Lorri M.

Preferred Shelf Number

Z716.3 K67 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

419.

Turks across empires : marketing Muslim identity in the Russian-Ottoman borderlands, 1856-1914

Author

Meyer, James H., author.

Preferred Shelf Number

DS26 M49 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

420.

Proactive marketing for the new and experienced library director : going beyond the gate count

Author

Goldsmith, Melissa U. D., author. Fonseca, Anthony J., author.

Preferred Shelf Number

ONLINE(355410.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9781843347873

Format:

Availability

Online Library~1

Available:
Copies:

421.

A nation of small shareholders marketing Wall Street after World War II

Author

Traflet, Janice M., 1970- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Your ad here the cool sell of guerrilla marketing

Format:

Availability

Online Library~1

Available:
Copies:

422.

Author

Serazio, Michael. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

The marketing matrix how the corporation gets its power-- and how we can reclaim it

Format:

Availability

Online Library~1

Available:
Copies:

423.

Author

Hastings, Gerard.

Preferred Shelf Number

ONLINE

Electronic Access

Medical tourism the ethics, regulation, and marketing of health mobility

Format:

Availability

Online Library~1

Available:
Copies:

424.

Author

Hall, Colin Michael, 1961-

Preferred Shelf Number

ONLINE

Electronic Access

Medical tourism : the ethics, regulation, and marketing of health mobility

Format:

Availability

Online Library~1

Available:
Copies:

425.

Author

Hall, Colin Michael, 1961-

Preferred Shelf Number

RA793.5 M43 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

426.

Marketing to moviegoers a handbook of strategies and tactics

Author

Marich, Robert. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Cities for sale municipalities as public relations and marketing firms

Format:

Availability

Online Library~1

Available:
Copies:

427.

Author

Zavattaro, Staci M., 1983- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Format:

Availability

Online Library~1

Available:
Copies:

428.

Author

Shin, Kwang-Yong. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334534.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-38091-4

Format:

Availability

Online Library~1

Available:
Copies:

429.

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

Author

Ghosh, Nilabja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335524.1)

Electronic Access

http://dx.doi.org/10.1007/978-81-322-1572-1

Format:

Availability

Online Library~1

Available:
Copies:

430.

Online-Marketing für die erfolgreiche Apotheke Website, SEO, Social Media, Werberecht

Author

Schramm, Alexandra. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336944.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-29199-9

Format:

Availability

Online Library~1

Available:
Copies:

431.

Online-Marketing für das erfolgreiche Krankenhaus Website, SEO, Social Media, Werberecht

Author

Schramm, Alexandra. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336945.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-29227-9

Format:

Availability

Online Library~1

Available:
Copies:

432.

Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele

Author

Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337420.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00035-6

Format:

Availability

Online Library~1

Available:
Copies:

433.

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

Author

Spiegelberg, Domenik. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337532.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00532-0

Format:

Availability

Online Library~1

Available:
Copies:

434.

Einwilligungen im Permission Marketing Empirische Analysen von Determinanten aus der Sicht von Konsumenten

Author

Wissmann, Johannes. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338207.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03553-2

Format:

Availability

Online Library~1

Available:
Copies:

435.

Business to business marketing management : a global perspective

Author

Zimmerman, Alan S., 1942- Blythe, Jim.

Preferred Shelf Number

HF5415.13 B565 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

436.

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Author

Kabani, Shama Hyder.

Preferred Shelf Number

HF5415.1265 K33 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

437.

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

Author

Rutschmann, Marc. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338491.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4281-4

Format:

Availability

Online Library~1

Available:
Copies:

438.

Zur Qualität von Inbound Centers im Marketing Typen – Wirkungen – Implikationen

Author

Schagen, Alexander. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338504.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4367-5

Format:

Availability

Online Library~1

Available:
Copies:

439.

Gale business insights handbook of social media marketing

Author

Ferrara, Miranda Herbert, 1950- editor. Gale Group.

Preferred Shelf Number

ONLINE(341190.1)

Electronic Access

Available for Hacettepe University via Gale Virtual Reference Library. Click here to access

Format:

Availability

Online Library~1

Available:
Copies:

440.

Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program

Author

Funk, Tom. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330603.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-4408-0

Format:

Availability

Online Library~1

Available:
Copies:

441.

Cities for sale municipalities as public relations and marketing firms

Author

Zavattaro, Staci M., 1983-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520397

Format:

Availability

Online Library~1

Available:
Copies:

442.

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Author

Solberg Søilen, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334294.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36793-9

Format:

Availability

Online Library~1

Available:
Copies:

443.

Electronic Business and Marketing New Trends on its Process and Applications

Author

Matsuo, Tokuro. editor. Colomo-Palacios, Ricardo. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334502.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37932-1

Format:

Availability

Online Library~1

Available:
Copies:

444.

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

Author

Klapdor, Sebastian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335272.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01732-3

Format:

Availability

Online Library~1

Available:
Copies:

445.

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

Author

Backhaus, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335284.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02444-4

Format:

Availability

Online Library~1

Available:
Copies:

446.

Luxury Marketing A Challenge for Theory and Practice

Author

Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335368.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4399-6

Format:

Availability

Online Library~1

Available:
Copies:

447.

Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

Author

Brauer, Kerry-U. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337851.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01658-6

Format:

Availability

Online Library~1

Available:
Copies:

448.

Strategie und Marketing im Web 2.0 Handbuch für Steuerberater und Wirtschaftsprüfer

Author

Heßler, Armin. author. Mosebach, Petra. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338468.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4062-9

Format:

Availability

Online Library~1

Available:
Copies:

449.

Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

Author

Umbach, Günter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338542.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4571-6

Format:

Availability

Online Library~1

Available:
Copies:

450.

The marketing of technology intensive products and services : driving innovations for non-marketers

Author

Corsi, Patrick. Dulieu, Mike.

Preferred Shelf Number

ONLINE

Electronic Access

Wiley Online Library

Format:

Availability

Online Library~1

Available:
Copies:

451.

The Business of Android Apps Development Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

Author

Sandberg, Roy. author. Rollins, Mark. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330674.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-5008-1

Format:

Availability

Online Library~1

Available:
Copies:

452.

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Author

Samli, A. Coskun. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331684.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Availability

Online Library~1

Available:
Copies:

453.

Best Practices in Marketing and their Impact on Quality of Life

Author

Alves, Helena. editor. Vázquez, José Luis. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336093.1)

Electronic Access

http://dx.doi.org/10.1007/978-94-007-5878-0

Format:

Availability

Online Library~1

Available:
Copies:

454.

Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

Author

Steinecke, Albrecht. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336651.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-531-19125-6

Format:

Availability

Online Library~1

Available:
Copies:

455.

Cover image for Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget. Mit Rechtshinweisen und Expertenmeinungen aus Physiotherapie, Medien und Werbung

Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget. Mit Rechtshinweisen und Expertenmeinungen aus Physiotherapie, Medien und Werbung

Author

Westendorf, Christian. author. Schramm, Alexandra. author. Schneider, Johan. author. Doll, Ronald. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337172.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35153-2

Format:

Availability

Online Library~1

Available:
Copies:

456.

Cover image for Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

Author

Schieblon, Claudia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337756.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01322-6

Format:

Availability

Online Library~1

Available:
Copies:

457.

Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Author

Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337907.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01885-6

Format:

Availability

Online Library~1

Available:
Copies:

458.

Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.

Author

Hilbig, Heino. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338098.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02891-6

Format:

Availability

Online Library~1

Available:
Copies:

459.

Marketing scales handbook : the top 20 multi-item measures used in consumer research

Author

Bruner, Gordon C.

Preferred Shelf Number

HF5415.2 B786 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

460.

Cover image for Unternehmen Zahnarztpraxis – die Bausteine des Erfolgs Teamführung, Betriebswirtschaft, Marketing, Zeitmanagement, Zukunftstrends

Unternehmen Zahnarztpraxis – die Bausteine des Erfolgs Teamführung, Betriebswirtschaft, Marketing, Zeitmanagement, Zukunftstrends

Author

Tafuro, Francesco. author. Franzen, Nicole. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-17170-3

Format:

Availability

Online Library~1

Available:
Copies:

461.

Online-Marketing für die erfolgreiche Arztpraxis Website, SEO, Social Media, Werberecht

Author

Schramm, Alexandra. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-25147-4

Format:

Availability

Online Library~1

Available:
Copies:

462.

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR

Author

Lammenett, Erwin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3636-3

Format:

Availability

Online Library~1

Available:
Copies:

463.

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Author

Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3722-3

Format:

Availability

Online Library~1

Available:
Copies:

464.

Public Marketing Marketing-Management für den öffentlichen Sektor

Author

Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3552-6

Format:

Availability

Online Library~1

Available:
Copies:

465.

Cover image for Cause related Marketing in Deutschland Theoretische Fundierung und empirische Analyse

Author

Roos, Melanie. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3935-7

Format:

Availability

Online Library~1

Available:
Copies:

466.

Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events

Author

Louw, Andre M. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-90-6704-864-4

Format:

Availability

Online Library~1

Available:
Copies:

467.

Wheat Marketing in Transition The Transformation of the Australian Wheat Board

Author

Botterill, Linda Courtenay. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-94-007-2804-2

Format:

Availability

Online Library~1

Available:
Copies:

468.

The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns

Author

Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-4015-0

Format:

Availability

Online Library~1

Available:
Copies:

469.

Web 2.0-Anwendungen im Marketing von Kunstmuseen Eine kritische Auseinandersetzung

Author

Binder, Tanja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-531-19625-1

Format:

Availability

Online Library~1

Available:
Copies:

470.

Marketing without advertising brand preference and consumer choice in Cuba

Author

Morales, Emilio, 1969- Scarpaci, Joseph L.

Preferred Shelf Number

ONLINE

Electronic Access

Staging the New Berlin place marketing and the politics of urban reinvention post-1989

Format:

Availability

Online Library~1

Available:
Copies:

471.

Author

Colomb, Claire.

Preferred Shelf Number

ONLINE

Electronic Access

The marketing of war in the age of neo-militarism

Format:

Availability

Online Library~1

Available:
Copies:

472.

Author

Gouliamos, Kōstas. Kassimeris, Christos, 1974-

Preferred Shelf Number

ONLINE

Electronic Access

Advertising and promotion : an integrated marketing communications perspective

Format:

Availability

Online Library~1

Available:
Copies:

473.

Author

Belch, George Eugene. Belch, Michael A., ort. yaz.

Preferred Shelf Number

HF5823 B387 2012

Format:

Availability

Beytepe Library~1

Available:
Copies:

474.

Pioneers in marketing a collection of biographical essays

Author

Jones, D. G. Brian (Donald Gordon Brian), 1955-

Preferred Shelf Number

ONLINE

Electronic Access

Hispanic marketing connecting with the new Latino consumer

Format:

Availability

Online Library~1

Available:
Copies:

475.

Author

Korzenny, Felipe. Korzenny, Betty Ann, 1933-

Preferred Shelf Number

ONLINE

Electronic Access

Marketing management and communications in the public sector

Format:

Availability

Online Library~1

Available:
Copies:

476.

Author

Pasquier, Martial. Villeneuve, Jean-Patrick.

Preferred Shelf Number

ONLINE

Electronic Access

Guerilla Marketing Alternative Werbeformen als Techniken der Produktinszenierung

Format:

Availability

Online Library~1

Available:
Copies:

477.

Author

Krieger, Kai Harald. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4045-2

Format:

Availability

Online Library~1

Available:
Copies:

478.

Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragern

Author

Kleipaß, Ulrich. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4117-6

Format:

Availability

Online Library~1

Available:
Copies:

479.

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

Author

Steckstor, Denise. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7078-7

Format:

Availability

Online Library~1

Available:
Copies:

480.

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Author

Blackshaw, Ian S. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-90-6704-793-7

Format:

Availability

Online Library~1

Available:
Copies:

481.

Online-Marketing für die erfolgreiche Zahnarztpraxis Website, SEO, Social Media, Werberecht

Author

Schramm, Alexandra. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-25338-6

Format:

Availability

Online Library~1

Available:
Copies:

482.

Cover image for Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

Kontextsensitive Services für mobile Endgeräte Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing

Author

Lanzer, Wolfgang. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3610-3

Format:

Availability

Online Library~1

Available:
Copies:

483.

Integrativ-Prozessuales Marketing Eine Einführung Mit durchgehender Schwarzkopf&Henkel-Fallstudie

Author

Mattmüller, Roland. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4470-2

Format:

Availability

Online Library~1

Available:
Copies:

484.

Die 11 Irrtümer über Social Media Was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

Author

Wolber, Hendrik. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7152-4

Format:

Availability

Online Library~1

Available:
Copies:

485.

Leading edge marketing research 21st-century tools and practices

Author

Kaden, Robert J. Linda, Gerald. Prince, Melvin.

Preferred Shelf Number

ONLINE(368702.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research

Format:

Availability

Online Library~1

Available:
Copies:

486.

The financial services marketing handbook tactics and techniques that produce results

Author

Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954-

Preferred Shelf Number

ONLINE

Electronic Access

John Wiley http://dx.doi.org/10.1002/9781118531716
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=50
OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={467839BF-2A54-4A09-BDE6-FFFC7C3786CF}&Format=410
Image http://images.contentreserve.com/ImageType-100/0128-1/{467839BF-2A54-4A09-BDE6-FFFC7C3786CF}Img100.jpg

Format:

Availability

Online Library~1

Available:
Copies:

487.

Social marketing to protect the environment what works

Author

McKenzie-Mohr, Doug, 1959-

Preferred Shelf Number

ONLINE(370096.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/social-marketing-to-protect-the-environment

Format:

Availability

Online Library~1

Available:
Copies:

488.

Cover image for Kiss, bow, or shake hands, sales and marketing the essential cultural guide-- from presentations and promotions to communicating and closing

Kiss, bow, or shake hands, sales and marketing the essential cultural guide-- from presentations and promotions to communicating and closing

Author

Morrison, Terri. Conaway, Wayne A.

Preferred Shelf Number

ONLINE

Electronic Access

Latinos, Inc. : the Marketing and Making of a People.

Format:

Availability

Online Library~1

Available:
Copies:

489.

Author

Dávila, Arlene.

Preferred Shelf Number

ONLINE

Electronic Access

http://www.jstor.org/stable/10.1525/j.ctt1ppw6p

Format:

Availability

Online Library~1

Available:
Copies:

490.

Greener products the making and marketing of sustainable brands

Author

Iannuzzi, Al.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

491.

Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5)

Author

Mena, Jesus.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

492.

Marketing to the ageing consumer the secrets to building an age-friendly business

Author

Stroud, Dick. Walker, Kim, 1964-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=509845

Format:

Availability

Online Library~1

Available:
Copies:

493.

Safety pharmacology in pharmaceutical development approval and post marketing surveillance

Author

Gad, Shayne C., 1948- Gad, Shayne C., 1948- Safety pharmacology in pharmaceutical development and approval.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

494.

Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen

Author

Lauper, Patricia. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6721-3

Format:

Availability

Online Library~1

Available:
Copies:

495.

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert

Author

Rutschmann, Marc. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6745-9

Format:

Availability

Online Library~1

Available:
Copies:

496.

Nachhaltigkeit in der Gesundheitsvorsorge Wie Krankenkassen Marketing und Prävention erfolgreich verbinden

Author

Scherenberg, Viviane. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6749-7

Format:

Availability

Online Library~1

Available:
Copies:

497.

The Business of iPhone and iPad App Development Making and Marketing Apps That Succeed

Author

Wooldridge, Dave. author. Schneider, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-3301-5

Format:

Availability

Online Library~1

Available:
Copies:

498.

The Business of Android Apps Development Making and Marketing Apps That Succeed

Author

Rollins, Mark. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-3943-7

Format:

Availability

Online Library~1

Available:
Copies:

499.

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories

Author

Hult, G. Tomas M. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-3819-9

Format:

Availability

Online Library~1

Available:
Copies:

500.

Organisation und Marketing von Coaching Aktueller Stand in Forschung und Praxis

Author

Stephan, Michael. editor. Gross, Peter-Paul. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-531-92821-0

Format:

Availability

Online Library~1

Available:
Copies:

501.

Web 2.0 Neue Perspektiven für Marketing und Medien

Author

Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-13787-7

Format:

Availability

Online Library~1

Available:
Copies:

502.

The Silver Market Phenomenon Marketing and Innovation in the Aging Society

Author

Kohlbacher, Florian. editor. Herstatt, Cornelius. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-14338-0

Format:

Availability

Online Library~1

Available:
Copies:

503.

Managing and marketing tourist destinations strategies to gain a competitive edge

Author

Kozak, M. (Metin), 1968- Baloglu, Seyhmus.

Preferred Shelf Number

ONLINE

Electronic Access

Qualitative research methods in public relations and marketing communications

Format:

Availability

Online Library~1

Available:
Copies:

504.

Author

Daymon, Christine, 1952- Holloway, Immy.

Preferred Shelf Number

ONLINE

Electronic Access

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Format:

Availability

Online Library~1

Available:
Copies:

505.

Author

Smith, Mari.

Preferred Shelf Number

HF5415.55 S65 2011

Format:

Availability

Beytepe Library~1

Available:
Copies:

506.

Data mining techniques : for marketing, sales, and customer relationship management

Author

Linoff, Gordon S. Berry, Micahel J. A.

Preferred Shelf Number

HF5415.125 B47 2011

Format:

Availability

Beytepe Library~1

Available:
Copies:

507.

Best Practice Modelle im 55plus Marketing Bewährte Konzepte für den Dialog mit Senioren

Author

Hunke, Guido. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6402-1

Format:

Availability

Online Library~1

Available:
Copies:

508.

Innovationen im Kundendialog Reales Kundenverhalten und reales Marketing

Author

Belz, Christian. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6456-4

Format:

Availability

Online Library~1

Available:
Copies:

509.

Shopper-Marketing Mit Shopper Insights zu effektiver Markenführung bis an den POS

Author

Frey, Ulrich Dirk. author. Hunstiger, Gabriele. author. Dräger, Peter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6460-1

Format:

Availability

Online Library~1

Available:
Copies:

510.

Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung

Author

Brauer, Kerry-U. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6482-3

Format:

Availability

Online Library~1

Available:
Copies:

511.

Marketing für Dienstleister Wie Sie unsichtbare Leistungen erfolgreich vermarkten

Author

Scheuer, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6389-5

Format:

Availability

Online Library~1

Available:
Copies:

512.

Cover image for Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG

Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AG

Author

Seeringer, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6953-8

Format:

Availability

Online Library~1

Available:
Copies:

513.

Accounting for violence marketing memory in Latin America

Author

Payne, Leigh A. Bilbija, Ksenija. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Collaboration and Co-creation New Platforms for Marketing and Innovation

Format:

Availability

Online Library~1

Available:
Copies:

514.

Author

Bhalla, Gaurav. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4419-7082-4

Format:

Availability

Online Library~1

Available:
Copies:

515.

Neuprodukteinführungsstrategien schnelldrehender Konsumgüter Eine empirische Wirkungsanalyse des Marketing Mix

Author

Halaszovich, Tilo F. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6119-8

Format:

Availability

Online Library~1

Available:
Copies:

516.

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe

Author

Codita, Roxana. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6169-3

Format:

Availability

Online Library~1

Available:
Copies:

517.

Die Kunst moderner Markenführung Die „Marke Obama“ als Wegweiser für erfolgreiches Marketing

Author

Antwerpes, Sarah. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6196-9

Format:

Availability

Online Library~1

Available:
Copies:

518.

Cover image for Erfolgreich im Pharma-Marketing Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

Erfolgreich im Pharma-Marketing Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

Author

Umbach, Günter. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6559-2

Format:

Availability

Online Library~1

Available:
Copies:

519.

Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing Ausprägungen, Determinanten und Wirkungen

Author

Steinmann, Sascha. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6579-0

Format:

Availability

Online Library~1

Available:
Copies:

520.

Cover image for Erfolgsfaktoren des Ambush-Marketing Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008

Erfolgsfaktoren des Ambush-Marketing Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008

Author

Eschenbach, Florian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6624-7

Format:

Availability

Online Library~1

Available:
Copies:

521.

Querdenken im Marketing Wie Sie die Regeln im Markt zu Ihrem Vorteil verändern

Author

Spindler, Gerd-Inno. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6937-8

Format:

Availability

Online Library~1

Available:
Copies:

522.

Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles

Author

Mesly, Olivier. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Ambush marketing and brand protection : law and practice

Format:

Availability

Online Library~1

Available:
Copies:

523.

Author

Johnson, Phillip (Phillip Michael)

Preferred Shelf Number

K3844 J64 2011

Format:

Availability

Law Library~1

Available:
Copies:

524.

Manager's guide to marketing, advertising, and publicity

Author

Callen, Barry.

Preferred Shelf Number

ONLINE

Electronic Access

Hands-on social marketing a step-by-step guide to designing change for good

Format:

Availability

Online Library~1

Available:
Copies:

525.

Author

Weinreich, Nedra Kline.

Preferred Shelf Number

ONLINE(368452.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/hands-on-social-marketing-2e

Format:

Availability

Online Library~1

Available:
Copies:

526.

Formulating, packaging, and marketing of natural cosmetic products

Author

Dayan, Nava. Kromidas, Lambros. Wiley InterScience (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
MyiLibrary, Table of contents http://www.myilibrary.com?id=317588&ref=toc

Format:

Availability

Online Library~1

Available:
Copies:

527.

The third screen marketing to your customers in a world gone mobile

Author

Martin, Chuck, 1949-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=367236

Format:

Availability

Online Library~1

Available:
Copies:

528.

The ADA practical guide to internal marketing the key to dental practice success.

Author

Council on Dental Practice (U.S.)

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=447931

Format:

Availability

Online Library~1

Available:
Copies:

529.

Make a fortune promoting other people's stuff online how affiliate marketing can make you rich

Author

Gardner, Rosalind.

Preferred Shelf Number

ONLINE

Electronic Access

Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor

Format:

Availability

Online Library~1

Available:
Copies:

530.

Author

McLeish, Barry, 1956-

Preferred Shelf Number

ONLINE

Electronic Access

Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=624569
John Wiley http://dx.doi.org/10.1002/9781118386736
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={70B3225A-E977-48DC-A7A9-56861666F56F}&Format=50
OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={70B3225A-E977-48DC-A7A9-56861666F56F}&Format=410
Image http://images.contentreserve.com/ImageType-100/0128-1/{70B3225A-E977-48DC-A7A9-56861666F56F}Img100.jpg

Format:

Availability

Online Library~1

Available:
Copies:

531.

Marketing and public relations for museums, galleries, cultural and heritage attractions

Author

French, Ylva. Runyard, Sue.

Preferred Shelf Number

ONLINE

Electronic Access

Consumer behavior knowledge for effective sports and event marketing

Format:

Availability

Online Library~1

Available:
Copies:

532.

Author

Kahle, Lynn R. Close, Angeline.

Preferred Shelf Number

ONLINE

Electronic Access

Entrepreneurship marketing principles and practice of SME marketing

Format:

Availability

Online Library~1

Available:
Copies:

533.

Author

Nwankwo, Sonny. Gbadamosi, Ayantunji.

Preferred Shelf Number

ONLINE

Electronic Access

Erfolgreiches Suchmaschinen-Marketing Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen

Format:

Availability

Online Library~1

Available:
Copies:

534.

Author

Greifeneder, Horst. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8820-1

Format:

Availability

Online Library~1

Available:
Copies:

535.

Marketing für Krankenhäuser und Reha-Kliniken Marktorientierung & Strategie, Analyse & Umsetzung, Trends & Chancen

Author

Papenhoff, Mike. author. Platzköster, Clemens. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-89092-8

Format:

Availability

Online Library~1

Available:
Copies:

536.

Smart ball marketing the myth and managing the reality of major league baseball

Author

Lewis, Robert F., II. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

Format:

Availability

Online Library~1

Available:
Copies:

537.

Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

Author

Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.

Preferred Shelf Number

ONLINE

Electronic Access

Sensory marketing research on the sensuality of products

Format:

Availability

Online Library~1

Available:
Copies:

538.

Author

Krishna, Aradhna.

Preferred Shelf Number

ONLINE

Electronic Access

Return on engagement content, strategy, and design techniques for digital marketing

Format:

Availability

Online Library~1

Available:
Copies:

539.

Author

Frick, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

Managing electronic media making, marketing, and moving digital content

Format:

Availability

Online Library~1

Available:
Copies:

540.

Author

Van Tassel, Joan M. Poe-Howfield, Lisa.

Preferred Shelf Number

ONLINE

Electronic Access

Marketing von Solutions Innovative Ansätze und Best Practices

Format:

Availability

Online Library~1

Available:
Copies:

541.

Author

Woisetschläger, David. editor. Michaelis, Manuel. editor. Evanschitzky, Heiner. editor. Eiting, Alexander. editor. Backhaus, Christof. editor.

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6302-4

Format:

Availability

Online Library~1

Available:
Copies:

542.

Immer gute Auftragslage! Neue Kunden durch Personen-Marketing

Author

Gebhardt-Seele, Stephan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8539-2

Format:

Availability

Online Library~1

Available:
Copies:

543.

Managing electronic media making, marketing, and moving digital content

Author

Van Tassel, Joan M. Poe-Howfield, Lisa.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240810201

Format:

Availability

Online Library~1

Available:
Copies:

544.

Return on engagement content, strategy and design techniques for digital marketing

Author

Frick, Tim.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240812830

Format:

Availability

Online Library~1

Available:
Copies:

545.

The Business of iPhone App Development Making and Marketing Apps that Succeed

Author

Wooldridge, Dave. author. Schneider, Michael. author. Andres, Clay. editor. Anglin, Steve. editor. Beckner, Mark. editor.

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-2734-2

Format:

Availability

Online Library~1

Available:
Copies:

546.

Grundwissen Sozio-Marketing Konzeptionelle und strategische Grundlagen für soziale Organisationen

Author

Christa, Harald. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-531-92438-0

Format:

Availability

Online Library~1

Available:
Copies:

547.

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

Author

Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-02109-1

Format:

Availability

Online Library~1

Available:
Copies:

548.

Social Media Marketing Game Theory and the Emergence of Collaboration

Author

Anderson, Eric. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-13299-5

Format:

Availability

Online Library~1

Available:
Copies:

549.

Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications

Author

Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-15606-9

Format:

Availability

Online Library~1

Available:
Copies:

550.

Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen

Author

Sachse, Manuela. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8698-6

Format:

Availability

Online Library~1

Available:
Copies:

551.

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

Author

Schieblon, Claudia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8703-7

Format:

Availability

Online Library~1

Available:
Copies:

552.

Placebo-Effekte im Marketing Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen

Author

Fell, Anja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8479-1

Format:

Availability

Online Library~1

Available:
Copies:

553.

Marketing dreams, manufacturing heroes the transnational labor brokering of Filipino workers

Author

Guevarra, Anna Romina, 1973- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Dünyadaki başlıca bor yatakları, üretimi, pazarlaması ve Türkiye'nin önemi = Main boron deposits in the world, production, marketing and the importance of Turkey

Format:

Availability

Online Library~1

Available:
Copies:

554.

Cover image for Dünyadaki başlıca bor yatakları, üretimi, pazarlaması ve Türkiye'nin önemi = Main boron deposits in the world, production, marketing and the importance of Turkey

Author

Yücel, Ayça.

Preferred Shelf Number

TEZ 9340 .Y83 2010

Format:

Availability

Beytepe Library~1

Available:
Copies:

555.

Marketing for entrepreneurs concepts and applications for new ventures

Author

Crane, F. G. (Frederick Gerard)

Preferred Shelf Number

ONLINE(368825.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/marketing-for-entrepreneurs

Format:

Availability

Online Library~1

Available:
Copies:

556.

Performance and accountability in today's classroom a framework for effective marketing

Author

Strike, Kimberly T., 1966-

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=588591

Format:

Availability

Online Library~1

Available:
Copies:

557.

Trump University marketing 101 how to use the most powerful ideas in marketing to get more customers and keep them

Author

Sexton, Donald E., 1943- Trump, Donald, 1946-

Preferred Shelf Number

ONLINE

Electronic Access

Click for information on Adobe Digital Editions version
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{860ECDC9-97D9-4F8B-AF9A-940395DF13D3}Img100.jpg
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=479913

Format:

Availability

Online Library~1

Available:
Copies:

558.

Connecting with consumers marketing for new marketplace realities

Author

Kimmel, Allan J.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=327524

Format:

Availability

Online Library~1

Available:
Copies:

559.

Marketing 3.0 from products to customers to the human spirit

Author

Kotler, Philip. Kartajaya, Hermawan, 1947- Setiawan, Iwan. Wiley InterScience (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Available by subscription from Safari Books Online

Format:

Availability

Online Library~1

Available:
Copies:

560.

Marketing for the mental health professional an innovative guide for practitioners

Author

Diana, David P.

Preferred Shelf Number

ONLINE

Electronic Access

John Wiley http://dx.doi.org/10.1002/9781118269695
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={C70D58A6-7ECA-438E-B227-CFD361571469}&Format=50
OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={C70D58A6-7ECA-438E-B227-CFD361571469}&Format=410
OverDrive (READ) http://www.contentreserve.com/TitleInfo.asp?ID={C70D58A6-7ECA-438E-B227-CFD361571469}&Format=610
Image http://images.contentreserve.com/ImageType-100/0128-1/{C70D58A6-7ECA-438E-B227-CFD361571469}Img100.jpg

Format:

Availability

Online Library~1

Available:
Copies:

561.

Mission-based marketing positioning your not-for-profit in an increasingly competitive world

Author

Brinckerhoff, Peter C., 1952-

Preferred Shelf Number

ONLINE

Electronic Access

Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=589098
John Wiley http://dx.doi.org/10.1002/9781118386019

Format:

Availability

Online Library~1

Available:
Copies:

562.

Global citizenship and the legacy of empire marketing development

Author

Biccum, April, 1973-

Preferred Shelf Number

ONLINE

Electronic Access

Inbound marketing : get found using Google, social media, and blogs

Format:

Availability

Online Library~1

Available:
Copies:

563.

Author

Halligan, Brian. Shah, Dharmesh, 1967-

Preferred Shelf Number

HF5415.1265 H353 2010

Format:

Availability

Beytepe Library~1

Available:
Copies:

564.

Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Author

Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8254-4

Format:

Availability

Online Library~1

Available:
Copies:

565.

Viral Marketing Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen

Author

Langner, Sascha. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8258-2

Format:

Availability

Online Library~1

Available:
Copies:

566.

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research

Author

Pirker, Clemens. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8376-3

Format:

Availability

Online Library~1

Available:
Copies:

567.

Cover image for The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services

The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services

Author

Schumann, Jan H. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8379-4

Format:

Availability

Online Library~1

Available:
Copies:

568.

Cover image for The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors

The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges among Marketing, Sales, and Finance Actors

Author

Weissbrich, Dirk. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8415-9

Format:

Availability

Online Library~1

Available:
Copies:

569.

Cover image for Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung

Author

Lammenett, Erwin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8251-3

Format:

Availability

Online Library~1

Available:
Copies:

570.

Cover image for Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl

Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl

Author

Dressler, Matthias. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-9934-4

Format:

Availability

Online Library~1

Available:
Copies:

571.

Event-Marketing in der Politik Medieninszenierungen in Deutschland, Frankreich und der Schweiz

Author

Kuhn, Markus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-531-91874-7

Format:

Availability

Online Library~1

Available:
Copies:

572.

Marketing in developing countries Nigerian advertising in a global and technological economy

Author

Alozie, Emmanuel C.

Preferred Shelf Number

ONLINE

Electronic Access

Grundlagen der Immobilienwirtschaft Recht — Steuern — Marketing — Finanzierung — Bestandsmanagement — Projektentwicklung

Format:

Availability

Online Library~1

Available:
Copies:

573.

Author

Brauer, Kerry-U. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8016-8

Format:

Availability

Online Library~1

Available:
Copies:

574.

Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen

Author

Schieblon, Claudia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-9509-4

Format:

Availability

Online Library~1

Available:
Copies:

575.

Pro SQL Server 2008 Analytics Delivering Sales and Marketing Dashboards

Author

Paulen, Brian. author. Finken, Jeff. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4302-1929-3

Format:

Availability

Online Library~1

Available:
Copies:

576.

Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM

Author

von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-76514-1

Format:

Availability

Online Library~1

Available:
Copies:

577.

Technischer Vertrieb Eine praxisorientierte Einführung in das Business-to-Business-Marketing

Author

Kleinaltenkamp, Michael. author. Saab, Samy. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-540-79533-9

Format:

Availability

Online Library~1

Available:
Copies:

578.

Modernes Marketing für das Bankgeschäft Mit Kreativität und kleinem Budget zu mehr Verkaufserfolg

Author

Schwarzbauer, Florian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-8241-4

Format:

Availability

Online Library~1

Available:
Copies:

579.

Advanced technology: Regulatory requirements during the development and marketing phase of nanotechnology medicenes

Author

Tercan, Nevriye Tuğba.

Preferred Shelf Number

TEZ QV 736 T315 2009

Format:

Availability

Health Sciences Library~1

Available:
Copies:

580.

The challenges for marketing distance education in online environment : an integrated approach

Author

Demiray, Uğur. Sever, N. Serdar.

Preferred Shelf Number

LC5800 .C43 2009

Format:

Availability

Beytepe Library~1

Available:
Copies:

581.

Handbook of partial least squares : concepts, methods and applications in marketing and related fields

Author

Esposito Vinzi, Vincenzo.

Preferred Shelf Number

QA275 H36 2010

Format:

Availability

Beytepe Library~1

Available:
Copies:

582.

Services marketing : integrating customer focus across the firm

Author

Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.

Preferred Shelf Number

HD9980.5 Z45 2009

Format:

Availability

Beytepe Library~1

Available:
Copies:

583.

The Rx factor : strategic creativity in pharmaceutical marketing

Author

Choudary, Pavan.

Preferred Shelf Number

HD9672.I52 C48 2009

Format:

Availability

Health Sciences Library~1

Available:
Copies:

584.

Integration marketing how small businesses become big businesses--and big businesses become empires

Author

Joyner, Mark.

Preferred Shelf Number

ONLINE

Electronic Access

OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=50
OverDrive (EPUB) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=410
OverDrive (Mobipocket) http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=900
John Wiley http://dx.doi.org/10.1002/9781118257869
Image http://images.contentreserve.com/ImageType-100/0128-1/{03627175-F2DE-4DBA-AC29-1C883CFE1EFD}Img100.jpg

Format:

Availability

Online Library~1

Available:
Copies:

585.

Marketing to the social web how digital customer communities build your business

Author

Weber, Larry.

Preferred Shelf Number

ONLINE

Electronic Access

Click for information on Adobe Digital Editions version
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Click here to view book
Image http://images.contentreserve.com/ImageType-100/0128-1/{31E4958C-0F6E-4C2B-9640-E133420C639E}Img100.jpg

Format:

Availability

Online Library~1

Available:
Copies:

586.

Boomer marketing selling to a recession resistant market

Author

Chaston, Ian.

Preferred Shelf Number

ONLINE

Electronic Access