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Library: Online Library

Author

SpringerLink (Online service)

(4)

Rutschmann, Marc. author.

(2)

Adubato, Steve.

(1)

Akademische Marketinggesellschaft e.V. editor.

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Bennett, Anthony G.

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Buiatti, Eleonora. author.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Coleman, Birgit, author.

(1)

Dal Palù, Doriana. author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

De Giorgi, Claudia. author.

(1)

Dennis, Charles, editor.

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

(1)

Docters, Robert G.

(1)

Einstein, Mara.

(1)

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

Gallo, Carmine.

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hofmann, Karen, author.

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Johnson, Catherine.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klante, Oliver. editor.

(1)

Klijn, Erik-Hans.

(1)

Koporcic, Nikolina, editor.

(1)

Lacey, Karen, 1963-

(1)

Lerma, Beatrice. author.

(1)

McAllister, Matthew P.

(1)

McIntyre, Charles, 1955-, editor.

(1)

Melewar, T. C., editor.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Potter, Ned, 1980- author.

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

Sander, Peter J.

(1)

(1)

Sexton, Donald E., 1943-

(1)

Singh, Ramendra, editor.

(1)

Traitler, Helmut, author.

(1)

Törnroos, Jan-Åke, editor.

(1)

Vejlgaard, Henrik.

(1)

Verma, Harsh V.

(1)

(1)

(1)

Language

(48)

(3)

Publication Date

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(18)

(11)

(6)

(4)

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

Subject

Branding (Marketing)

(39)

(8)

Brand name products.

(6)

Customer relations.

(6)

Brand name products -- Management.

(5)

Internet marketing.

(5)

Product management.

(4)

Creative ability in business.

(3)

(3)

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- United States.

(2)

Branding (Marketing).

(2)

Communication in marketing.

(2)

Consumer behavior.

(2)

Corporate image.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Success in business.

(2)

Web sites -- Design.

(2)

Acoustics in engineering.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Case studies.

(1)

Advertising -- Libraries.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Blogs -- Economic aspects.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- United States.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- Management.

(1)

Branding (marketing)

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Chief executive officers.

(1)

Communication in marketing -- Case studies.

(1)

Communication in public administration.

(1)

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Moral and ethical aspects -- United States.

(1)

Corporate culture.

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Case studies.

(1)

Customer relations -- Management.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Diffusion of innovations.

(1)

Direct marketing -- Case studies.

(1)

Drugs -- Marketing.

(1)

Economics/Management Science.

(1)

Electronic books.

(1)

Electronic commerce -- Case studies.

(1)

(1)

Engineering design.

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Hospitality industry -- Marketing.

(1)

Industrial marketing.

(1)

Industrial procurement -- Case studies.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Market segmentation.

(1)

Marketing -- Case studies.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing research -- Case studies.

(1)

New products -- Case studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior -- Case studies.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Packaging -- Case studies.

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

Pricing -- Case studies.

(1)

(1)

Product management -- Case studies.

(1)

Product management -- India.

(1)

Public relations -- Case studies.

(1)

Public relations and politics.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Relationship marketing -- Research.

(1)

Retail trade -- Case studies.

(1)

Sales promotion -- Case studies.

(1)

Selling -- Case studies.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Social responsibility of business -- United States.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Television broadcasting -- Great Britain.

(1)

Television broadcasting -- United States.

(1)

Tourism -- Marketing.

(1)

(1)

Warehouses -- Management -- Case studies.

(1)

Web site development.

(1)

Wholesale trade -- Case studies.

(1)

Material Type

Shelf Location

Electronic Library

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13.

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

Author

Brooks, Jeff, 1961- author.

Preferred Shelf Number

ONLINE(342253.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg
Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm
ebrary http://site.ebrary.com/id/10849254
John Wiley http://dx.doi.org/10.1002/9781118583340
MyiLibrary http://www.myilibrary.com?id=584517

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14.

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

Author

Miles, Jason, 1970- Lacey, Karen, 1963-

Preferred Shelf Number

ONLINE

Electronic Access

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15.

Cover image for The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

Electronic Access

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16.

Cover image for Promotional culture and convergence markets, methods, media

Promotional culture and convergence markets, methods, media

Promotional culture and convergence markets, methods, media

Author

Powell, Helen.

Preferred Shelf Number

ONLINE(344376.1)

Electronic Access

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17.

Cover image for The library marketing toolkit

The library marketing toolkit

The library marketing toolkit

Author

Potter, Ned, 1980- author.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458

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18.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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19.

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Author

Bates, Suzanne.

Preferred Shelf Number

ONLINE

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20.

Cover image for Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Author

Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.

Preferred Shelf Number

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21.

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

Author

Amos, James. Emerson, B. J.

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22.

Cover image for Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Customers first dominate your market by winning them over where it counts the most

Author

Bueno, Bolivar J.

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23.

Uprising how to build a brand-- and change the world-- by sparking cultural movements

Uprising how to build a brand-- and change the world-- by sparking cultural movements

Author

Goodson, Scott.

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24.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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