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13. 
Cover image for Inside marketing practices, ideologies, devices
Inside marketing practices, ideologies, devices
Author 
Zwick, Detlev. Cayla, Julien.
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ONLINE
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
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14. 
Cover image for Hospitality marketing principles and practice
Hospitality marketing principles and practice
Author 
Bowie, David, 1951- Buttle, Francis.
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15. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Author 
Walker, Orville C. Mullins, John W. (John Walker)
Preferred Shelf Number 
HF5415.13 W35 2011
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16. 
Cover image for Moderne Marketing-Kommunikation System – Prozess – Management
Moderne Marketing-Kommunikation System – Prozess – Management
Author 
Tropp, Jörg. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-531-92802-9
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17. 
Cover image for Marketing-Einführung Grundlagen – Überblick – Beispiele
Marketing-Einführung Grundlagen – Überblick – Beispiele
Author 
Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-6931-6
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18. 
Cover image for Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen
Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen
Author 
Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6388-8
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19. 
Cover image for Marketing-Grundlagen Eine fallstudienbasierte Einführung
Marketing-Grundlagen Eine fallstudienbasierte Einführung
Author 
Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-6622-3
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20. 
Cover image for Marketing Semiotics Signs, Strategies, and Brand Value.
Marketing Semiotics Signs, Strategies, and Brand Value.
Author 
Oswald, Laura R.
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ONLINE
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128
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21. 
Cover image for Big business marketing for small business budgets
Big business marketing for small business budgets
Author 
McMurtry, Jeanette Maw.
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22. 
Cover image for Agricultural marketing structural models for price analysis
Agricultural marketing structural models for price analysis
Author 
Vercammen, James.
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23. 
Cover image for Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen
Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen
Author 
Frodl, Andreas. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-6897-5
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24. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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