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Allen, Paul. Higgins, Sam. McRae, Paul. Schlamann, Hermann.
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Swartzlander, Anne.
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Christensen, Clayton M. Raynor, Michael E.
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Kaygın, Canan.
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Rust, Roland T. Zeithaml, Valarie A. Lemon, Katherine N. (Katherine Newell)
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Deshpande, Rohit. Marketing Science Institute.
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