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13. 
Cover image for Modern Multidimensional Scaling Theory and Applications
Modern Multidimensional Scaling Theory and Applications
Author 
Borg, Ingwer. author. Groenen, Patrick J. F. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/0-387-28981-X
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14. 
Cover image for Multisensuale Markenführung Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Multisensuale Markenführung Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Author 
Springer, Christiane. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9792-0
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15. 
Cover image for Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.
Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.
Author 
Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338161.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-03185-5
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16. 
Cover image for 222 Keywords Marketing Grundwissen für Manager
222 Keywords Marketing Grundwissen für Manager
Author 
Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338184.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-03385-9
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17. 
Cover image for 333 Keywords Marktforschung Grundwissen für Manager
333 Keywords Marktforschung Grundwissen für Manager
Author 
Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338205.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-03541-9
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18. 
Cover image for Customer Relationship Management Concept, Strategy, and Tools
Customer Relationship Management Concept, Strategy, and Tools
Author 
Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-20110-3
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19. 
Cover image for Handbook of Partial Least Squares Concepts, Methods and Applications
Handbook of Partial Least Squares Concepts, Methods and Applications
Author 
Esposito Vinzi, Vincenzo. editor. Chin, Wynne W. editor. Henseler, Jörg. editor. Wang, Huiwen. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-32827-8
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20. 
Cover image for Warranty Management and Product Manufacture
Warranty Management and Product Manufacture
Author 
Murthy, D.N. Prabhakar. author. Blischke, Wallace R. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/1-84628-258-6
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21. 
Cover image for Consumer Demographics and Behaviour Markets are People
Consumer Demographics and Behaviour Markets are People
Author 
Martins, Jo M. author. Yusuf, Farhat. author. Swanson, David A. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-94-007-1855-5
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