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13. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(332484.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-9485-0
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14. 
Cover image for Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Author 
Pfeffer, Thomas. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-1-4614-2065-1
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15. 
Cover image for Social Media Audit Measure for Impact
Social Media Audit Measure for Impact
Author 
Gattiker, Urs E. author. SpringerLink (Online service)
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ONLINE(331356.1)
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http://dx.doi.org/10.1007/978-1-4614-3603-4
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16. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
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ONLINE(331684.1)
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http://dx.doi.org/10.1007/978-1-4614-5125-9
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17. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
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ONLINE(337024.1)
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http://dx.doi.org/10.1007/978-3-642-30657-0
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18. 
Cover image for Einführung in die Medienwirtschaftslehre
Einführung in die Medienwirtschaftslehre
Author 
Zydorek, Christoph. author. SpringerLink (Online service)
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ONLINE(337413.1)
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http://dx.doi.org/10.1007/978-3-658-00016-5
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19. 
Cover image for Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Author 
Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
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ONLINE(337420.1)
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http://dx.doi.org/10.1007/978-3-658-00035-6
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20. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
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ONLINE(333164.1)
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http://dx.doi.org/10.1007/978-3-642-27898-3
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21. 
Cover image for State Aid for Newspapers Theories, Cases, Actions
State Aid for Newspapers Theories, Cases, Actions
Author 
Murschetz, Paul. editor. SpringerLink (Online service)
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ONLINE(334031.1)
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http://dx.doi.org/10.1007/978-3-642-35691-9
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22. 
Cover image for Copyright Collective Administration in Nigeria Lessons for Africa
Copyright Collective Administration in Nigeria Lessons for Africa
Author 
Ola, Olukunle. author. SpringerLink (Online service)
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ONLINE(334057.1)
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http://dx.doi.org/10.1007/978-3-642-35819-7
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23. 
Cover image for Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Author 
Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)
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ONLINE(337663.1)
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http://dx.doi.org/10.1007/978-3-658-01008-9
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24. 
Cover image for Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren
Berufsziel Social Media Wie Karrieren im Web 2.0 funktionieren
Author 
Lumma, Nico. author. Rippler, Stefan. author. Woischwill, Branko. author. SpringerLink (Online service)
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ONLINE(337737.1)
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http://dx.doi.org/10.1007/978-3-658-01246-5
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