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25. 
Cover image for Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Author 
Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-1-4614-7801-0
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26. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
Format: 
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27. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
Preferred Shelf Number 
ONLINE(368702.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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28. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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29. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
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ONLINE
Electronic Access 
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30. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
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31. 
Cover image for Sensory marketing research on the sensuality of products
Sensory marketing research on the sensuality of products
Author 
Krishna, Aradhna.
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ONLINE
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32. 
Cover image for Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Author 
Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-15606-9
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33. 
Cover image for Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Author 
Pirker, Clemens. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8376-3
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34. 
Cover image for Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
Author 
Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b104929
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35. 
Cover image for Doing research projects in marketing, management and consumer research
Doing research projects in marketing, management and consumer research
Author 
Hackley, Christopher E.
Preferred Shelf Number 
HD 30.4 H28 2003
Format: 
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36. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy, ort. yaz.
Preferred Shelf Number 
HD 59 .D347 2002
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