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1. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Preferred Shelf Number 
ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE(338491.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4281-4
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3. 
Cover image for Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert
Author 
Rutschmann, Marc. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6745-9
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4. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9834-7
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5. 
Cover image for The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
The Business of Building and Managing a Healthcare Practice Going Beyond the Basics
Author 
Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Preferred Shelf Number 
XX(521610.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-37623-8
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6. 
Cover image for The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders
Author 
Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521855.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-26510-5
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7. 
Cover image for Marka yönetimi
Marka yönetimi
Author 
Tosun, Nurhan Babür.
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HD69.B7 T67 2020
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8. 
Cover image for Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma
Author 
Çakırkaya, Murat.
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HF5415.1255 C35 2020
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9. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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10. 
Cover image for The branding of tourist destinations : theoretical and empirical insights
The branding of tourist destinations : theoretical and empirical insights
Author 
Camilleri, Mark Anthony, 1976- editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
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11. 
Cover image for Markalama : başarıya ulaştıran 20 temel ilke
Markalama : başarıya ulaştıran 20 temel ilke
Author 
Aaker, David. Özata, Nadir.
Preferred Shelf Number 
HF5415.13 A5419 2018
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12. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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