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Subject: Branding (Marketing)

Author

Aaker, David A.

(1)

(1)

Adubato, Steve.

(1)

(1)

Barzelay, Michael.

(1)

Bates, Suzanne.

(1)

(1)

Bhargava, Rohit.

(1)

Bloomstein, Margot.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Jeff, 1961-

(1)

Brooks, Jeff, 1961- author.

(1)

Brown, Reva Berman, 1939-

(1)

Bueno, Bolivar J.

(1)

Camilleri, Mark Anthony, 1976- editor.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Coleman, Birgit, author.

(1)

Daly, John A. (John Augustine), 1952- author.

(1)

Design Management Institute (Boston, Mass.)

(1)

Dev, Chekitan S. (Chekitan Singh), 1959-

(1)

Docters, Robert G.

(1)

(1)

Erdil, T. Sabri

(1)

Eshuis, Jasper, 1972-

(1)

Fetscherin, Marc.

(1)

Fournier, Susan.

(1)

(1)

Gallo, Carmine.

(1)

(1)

Goldman, Aaron, 1978-

(1)

Goodson, Scott.

(1)

Grinten, Jaap van der.

(1)

Gunelius, Susan.

(1)

(1)

Hofmann, Karen, author.

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

(1)

Kent, Tony (A. E.)

(1)

(1)

Klijn, Erik-Hans.

(1)

Lacey, Karen, 1963-

(1)

(1)

Mazzalovo, Gerald.

(1)

McAllister, Matthew P.

(1)

Mengü, Seda Çakar.

(1)

(1)

Miles, Jason, 1970-

(1)

Moss, Giles David.

(1)

Nguyen, Cecilia.

(1)

Okan, Elif Yolbulan.

(1)

Ozsomer, Aysegul.

(1)

Pearson, Timothy R.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

(1)

(1)

Riezebos, H. J., 1960-

(1)

Sander, Peter J.

(1)

(1)

Sexton, Donald E., 1943-

(1)

Singh, Ramendra, editor.

(1)

Tosun, Nurhan Babür.

(1)

Traitler, Helmut, author.

(1)

(1)

Vejlgaard, Henrik.

(1)

(1)

(1)

Ötken, Ayşe Begüm

(1)

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(43)

(6)

Publication Date

-

(15)

(10)

(5)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

Subject

Brand name products -- Management.

(9)

Markalaşma (Pazarlama)

(7)

Brand name products.

(6)

Customer relations.

(6)

Internet marketing.

(5)

(4)

Product management.

(4)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

Markalı ürünler -- Yönetim.

(3)

Online social networks.

(3)

Social media -- Economic aspects.

(3)

Commercial art.

(2)

Consumer behavior.

(2)

Creative thinking.

(2)

(2)

Internet advertising.

(2)

Jobs, Steve, 1955-2011.

(2)

(2)

Nonprofit organizations -- Management.

(2)

Nonprofit organizations -- Marketing.

(2)

Social media -- Marketing.

(2)

(2)

Success in business.

(2)

Web sites -- Design.

(2)

Şirket imajı.

(2)

Advertising -- Brand name products.

(1)

(1)

Apple Computer, Inc. -- Management.

(1)

Authenticity (Philosophy)

(1)

Blogs -- Economic aspects.

(1)

Brand Name Products

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- India.

(1)

Business communication.

(1)

Chief executive officers.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in public administration.

(1)

(1)

Corporate culture

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporations -- Charitable contributions.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Diffusion of innovations.

(1)

Drugs -- Marketing.

(1)

Electronic books.

(1)

Employees -- Recruiting

(1)

(1)

Export marketing.

(1)

Facebook (Electronic resource)

(1)

(1)

Flagship stores -- Marketing.

(1)

Food -- Packaging.

(1)

Food presentation.

(1)

(1)

Government publicity.

(1)

Hospitality industry -- Marketing.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Internet auctions.

(1)

Internet marketing -- Social aspects.

(1)

Luxuries -- Marketing.

(1)

Markalı Ürünler

(1)

Markalı ürünler -- Değerlendirme -- Yönetim.

(1)

Markalı ürünler -- Planlama.

(1)

Market segmentation.

(1)

Marketing -- Cross-cultural studies.

(1)

New products -- Marketing.

(1)

Online social networks -- Economic aspects.

(1)

Organizational behavior.

(1)

Organizational change -- Management.

(1)

Personel yönetimi.

(1)

Personnel management

(1)

Pharmaceutical industry.

(1)

(1)

Place marketing.

(1)

Popular culture.

(1)

(1)

Product management -- India.

(1)

Public relations and politics.

(1)

Relationship marketing -- Research.

(1)

Sex in advertising.

(1)

(1)

Social interaction.

(1)

Social movements.

(1)

Social networks.

(1)

Strategic alliances (Business)

(1)

Strategic planning.

(1)

Style (Philosophy)

(1)

Tasti D-Lite (Firm)

(1)

Technological innovations -- Management.

(1)

Technological innovations.

(1)

(1)

Tourism -- Marketing.

(1)

Trademarks -- Design.

(1)

Web site development.

(1)

Çalışanlar -- İşe alma.

(1)

İşletme iletişimi.

(1)

Şirket kültürü.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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13.

Cover image for Promotional culture and convergence markets, methods, media

Promotional culture and convergence markets, methods, media

Promotional culture and convergence markets, methods, media

Author

Powell, Helen.

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ONLINE(344376.1)

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14.

Cover image for The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

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ONLINE(344431.1)

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15.

Cover image for What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

Author

Sander, Peter J.

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16.

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

Author

Bates, Suzanne.

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17.

Cover image for Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Contextual pricing the death of list price and the new market reality

Author

Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.

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18.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

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19.

Cover image for Content strategy at work real-world stories to strengthen every interactive project

Content strategy at work real-world stories to strengthen every interactive project

Content strategy at work real-world stories to strengthen every interactive project

Author

Bloomstein, Margot.

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ScienceDirect http://www.sciencedirect.com/science/book/9780123919229

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20.

Consumer-brand relationships theory and practice

Consumer-brand relationships theory and practice

Author

Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.

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21.

Cover image for Branding in governance and public management

Branding in governance and public management

Branding in governance and public management

Author

Eshuis, Jasper, 1972- Klijn, Erik-Hans.

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22.

Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

Author

Riezebos, H. J., 1960- Grinten, Jaap van der.

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23.

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

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Amos, James. Emerson, B. J.

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24.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

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