Search Results for Pazarlama

1.

Pazarlamada yeni yaklaşımlar

Author

Varinli, İnci

Preferred Shelf Number

HF5415 .V375 2006

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2.

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Author

Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)

Preferred Shelf Number

Z716.3 .M36 2006

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3.

Information marketing

Author

Rowley, J. E.

Preferred Shelf Number

HD9999.I492 R69 2006

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4.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF5415 .K636 2006

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5.

Hizmet pazarlaması

Author

Karahan, Kasım.

Preferred Shelf Number

HD9980.5 K37 2006

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6.

Kar odaklı pazarlamanın 9 temel kuralı

Author

Stevens, Mark, 1947- Orfanlı, Ender.

Preferred Shelf Number

HF5415 S74 2006

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7.

Marketing library and information services : international perspectives

Author

Gupta, Dinesh K.

Preferred Shelf Number

Z 716.3 .M37 2006

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8.

Bu topraklardan dünya markası çıkar mı?

Author

Borça, Güven.

Preferred Shelf Number

HF5414 .B67 2006

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9.

Warketing : pazarlamada zafere giden yol

Author

Adıyaman, Banu.

Preferred Shelf Number

HF5415 W37 2006

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10.

İnsan ilişkileri ve iletişim

Author

Nazik, M. Hamil

Preferred Shelf Number

BF637 N39 2005

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11.

Türk kültüründe ad verme kültürü : kişi adları üzerine bir tasnif denemesi

Author

Kibar, Osman

Preferred Shelf Number

PL183.3 K53 2005

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12.

Mor inek nasıl büyüsün? : karlı büyümenin kitabı

Author

Kırım, Arman.

Preferred Shelf Number

HD 2746 K57 2005

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13.

Mor inek : farklı olun, işinizi geliştirin

Author

Godin, Seth. Demirci, Serpil, çev.

Preferred Shelf Number

HF 5415 .G6320 2005

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14.

Markalaştırma

Author

Randall, Geoffrey. Özsayar, Elif, çev.

Preferred Shelf Number

HD69.B7 R3520 2005

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15.

The sports event management and marketing playbook

Author

Supovitz, Frank.

Preferred Shelf Number

GV716 .S86 2005

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16.

Sports sponsorship and marketing communications : a European perspective

Author

Lagae, Wim.

Preferred Shelf Number

GV716 .L3413 2005

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17.

Tıbbi satış temsilciliğine hazırlık ve Türkiye'de tıbbi satış temsilciliğinin durumu

Author

Şeref, Besim. Şeref, Hülya.

Preferred Shelf Number

QV 736 S47 2005

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18.

Yeni reklamcılık

Author

Aksoy, Atilla.

Preferred Shelf Number

HF 5823 .A8 2005

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19.

Markaların evrimi

Author

Ries, Al. Ries, Laura, ort. yaz. Meriç, Deniz Ermiş, ed. Tayanç, Neşe Kars, çev. Tayanç, Dinç, çev.

Preferred Shelf Number

HD 69.B7 R5420 2005

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20.

e-learning for management and marketing in libraries

Author

IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.

Preferred Shelf Number

Z 718.8 E112 2005

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21.

Sports marketing : a strategic perspective

Author

Shank, Matthew D.

Preferred Shelf Number

GV 716 .S42 2005

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22.

Managing customers as investments : the strategic value of customers in the long run

Author

Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.

Preferred Shelf Number

HF5415.55 G87 2005

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23.

Fee-based services in library and information centres

Author

Webb, Sylvia P. Winterton, Jules.

Preferred Shelf Number

Z683 .W43 2005

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24.

Türk dünyası edebiyatları

Author

Söylemez, Orhan

Preferred Shelf Number

PL223 S69 2005 V.1

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25.

Cumhuriyet dönemi Türk eğlence kültürü

Author

Özdemir, Nebi

Preferred Shelf Number

GR105 O93 2005

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26.

Marketing of Olympic sport organisations

Author

Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.

Preferred Shelf Number

GV 716 .F47 2005

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27.

Pazarlamanın sihirli lambası

Author

Trout, Jack. Tunçel, Hakan, çev.

Preferred Shelf Number

HF 5415.13 .T7620 2005

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28.

The virtual customer : a new paradigm for improving customer relations in libraries and information services

Author

IFLA Satellite Meeting (2004 : Säao Paulo, Brasil) Ferreira, Sueli Mara Soares Pinto, ed. Savard, Rejean, 1950-, ed.

Preferred Shelf Number

Z 716.3 I385 2005

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29.

Marketing management in Turkey : Cases and challenges

Author

Thompson, Donald N.

Preferred Shelf Number

HF5415.12.T9 T46 2005

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30.

Profesyonel tıbbi satış temsilciliği

Author

Şeref, Besim.

Preferred Shelf Number

QV 736 S48 2004

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31.

Differential games in marketing

Author

Jorgensen, Steffen, 1942- Zaccour, Georges.

Preferred Shelf Number

HF5415 .J67 2004

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32.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author

Aaker, David A.

Preferred Shelf Number

HD69.B7 A2154 2004

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33.

Customer behavior : a managerial perspective.

Author

Sheth, Jagdish N. Mittal, Banwari, ort. yaz.

Preferred Shelf Number

HF 5415.32 S54 2004

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34.

Turizm pazarlaması - bankacılık pazarlaması / Hizmet pazarlaması

Author

Yüksel, Ülkü. Mermod, Aslı Yüksel. ort. yaz.

Preferred Shelf Number

HD 9980.5 U41 2004

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35.

Post-imaj devri : pazarlamada imaj çağından akıl çağına geçiş

Author

Grant, John. Tayanç, Dinç, çev. Canan, Gonca, ed.

Preferred Shelf Number

HF 5415 .G7320 2004

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36.

Işık hızıyla markalama : sürat çağında marka yaratma stratejileri

Author

Winkler, Agnieszka M. Yalım, Fevzi, çev.

Preferred Shelf Number

HF 5415.13 .W5620 2004

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37.

Mor ineğin akıllısı : İşinizi farklılaştırmanın kitabı

Author

Kırım, Arman.

Preferred Shelf Number

HD 58.8 K57 2004

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38.

Marka ve marka stratejileri

Author

Ar, Aybeniz Akdeniz.

Preferred Shelf Number

HF 5415.13 A73 2004

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39.

Turizmde tanıtma

Author

Rızaoğlu, Bahattin.

Preferred Shelf Number

G155.A1 R49 2004

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40.

Tüketici davranışı

Author

Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.

Preferred Shelf Number

HF 415.32 O33 2003

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41.

Marketing engineering : computer-assisted marketing analysis and planning

Author

Lilien, Gary L. Rangaswamy, Arvind, ort. yaz.

Preferred Shelf Number

HF 5415.125 .L54 2003

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42.

Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları

Author

Perry, Alycia. Wisnom, David, ort. yaz.

Preferred Shelf Number

HD 69.B7 P477 2003

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43.

Biraz da ben konuşayım : ünlü reklam eleştirmeni açtı ağzını yumdu gözünü!

Author

Garfield, Bob. Çetinkaya, Selin, çev.

Preferred Shelf Number

HF5823 .G27 2003

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44.

Geleceğin pazarlaması : marka yayılımı stratejisi

Author

Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.

Preferred Shelf Number

HF5415.1265 Z96 2000

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45.

Marketing management

Author

Kotler, Philip.

Preferred Shelf Number

HF 5415.13 K64 2003

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46.

Beden eğitimi ve sporda sponsorluk

Author

Şahin Murat H. Koç, Selahattin, ort. yaz. Yılgın, Ahmet, ort. yaz.

Preferred Shelf Number

GV 716 S528 2003

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47.

The management of strategy in the marketplace

Author

Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-

Preferred Shelf Number

HD 30.4 M3615 2003

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48.

Doing research projects in marketing, management and consumer research

Author

Hackley, Christopher E.

Preferred Shelf Number

HD 30.4 H28 2003

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49.

Sporda sponsorluk : Kavram, kapsam ve bir araştırma

Author

Soyer, Fikret.

Preferred Shelf Number

GV 716 S12 2003

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50.

Designing and managing the supply chain : concepts, strategies, and case studies /l

Author

Simchi-Levi, David. Kaminsky, Philip, ort. yaz. Simchi-Levi, Edith, ort. yaz.

Preferred Shelf Number

HF 5415.7 S425 2003

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51.

Marketing research : within a changing information environment

Author

Hair, Joseph F. Bush, Robert P. Ortinau, David J.

Preferred Shelf Number

HF5415.2 H258 2003

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52.

Contemporary art and the home

Author

Painter, Colin, 1939-, ed.

Preferred Shelf Number

NK2115.5.A77 C66 2002

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53.

Marketing concepts for libraries and information services

Author

De Saez, Eileen Elliott.

Preferred Shelf Number

Z716.3 D45 2002

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54.

Retail marketing

Author

Sullivan, Malcolm. Adcock, Dennis, ort. yaz.

Preferred Shelf Number

HF 5415 S89 2002

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55.

International dictionary of marketing : Over 2,000 professional terms & techniques

Author

Yadin, Daniel.

Preferred Shelf Number

REF/HF 5415 Y1 2002

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56.

Türkiye'de kesme çiçek sektörü ve Hollanda modeli

Author

Yurtman, Arzu, haz. Avcı, Gönül, haz.

Preferred Shelf Number

SB 442.4.T8 T87 2002

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57.

Understanding and designing market research

Author

Webb, John Richard, 1949-

Preferred Shelf Number

HF 5415.2 W39 2002

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58.

How to get your e-book published : an insider's guide to the world of electronic publishing

Author

Curtis, Richard. Quick, W. T., ort. yaz.

Preferred Shelf Number

Z 286.E43 C87 2002

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59.

Marketing research : Methodological foundations

Author

Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.

Preferred Shelf Number

HF 5415.2 C5 2002

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60.

Handbook of marketing

Author

Weitz, Barton A., ed. Wensley, Robin, 1944- ed.

Preferred Shelf Number

HF 5415 H186 2002

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61.

Tüketici davranışı

Author

Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.

Preferred Shelf Number

HF 415.32 O33 2002

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62.

Getting and staying noticed on the Web : Your Web promotion questions answered

Author

Bradley, Phil, 1959-

Preferred Shelf Number

QA 76.73.J38 B44 2002

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63.

Marketing research : An aid to decision making

Author

Shao, Alan T.

Preferred Shelf Number

HF 5415.2 S469 2002

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64.

Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group.

Author

Ford, David, 1944- ed.

Preferred Shelf Number

HF 5415.1263 U2 2002

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65.

Handbook of agricultural economics

Author

Gardner, Bruce L, ed. Rausser, Gordon C, ed.

Preferred Shelf Number

HD 1415 H313 2001 V.2B (SET)

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66.

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy, ort. yaz.

Preferred Shelf Number

HD 59 .D347 2002

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67.

Siyaset pazarlaması : toplam kalite yaklaşımı

Author

İsmailoğlu, Ahmet Hamdi.

Preferred Shelf Number

JF 2112.C3 I83 2002

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68.

Marketing research

Author

Chisnall, Peter.

Preferred Shelf Number

HF 5415.2 C45 2001

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69.

Catalog design : the art of creating desire

Author

Edwards, Dianna. Valentine, Robert.

Preferred Shelf Number

HF5862 .E34 2001

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70.

Sport & event marketing

Author

Pope, Nigel. Turco, Douglas M.

Preferred Shelf Number

GV716 .P66 2001

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71.

The sports marketing guide

Author

Wascovich, Terence R.

Preferred Shelf Number

GV 716 W37 2001 V.2

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72.

Ürün mevcut olmama durumunda mağaza içi "Merchandising" ve mağaza çekicilik değişkenlerinin tüketici kararlarına etkisi

Author

Küçük, Selim Ümit.

Preferred Shelf Number

TEZ/5097 K952 2001

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73.

Direct and interactive marketing

Author

Sargeant, Adrian. West, Douglas C., ed.

Preferred Shelf Number

HF 5415.126 S235 2001

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74.

Successful Web marketing for the tourism leisure sectors

Author

Briggs, Susan.

Preferred Shelf Number

G 155.G7 B768 2001

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75.

Basic marketing research

Author

Churchill, Gilbert A.

Preferred Shelf Number

HF 5415.2 C49 2001

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76.

Graphic Artists Guild handbook : pricing and ethical guidelines.

Author

Graphic Artists Guild (U.S.)

Preferred Shelf Number

NC 1001.6 G7 2001

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77.

Successful tourism marketing

Author

Briggs, Susan.

Preferred Shelf Number

G 155.G7 B75 2001

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78.

Marka kültürü [ve markayı yaşatan bir şirket olabilmek]

Author

Pringle, Hamish. Gordon, William, ort. yaz. Olcaytu, Neşe, çev.

Preferred Shelf Number

HF 5415 P6594 2001

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79.

Supply chain management : Strategy, planning, and operation

Author

Chopra, Sunil. Meindl, Peter, 1970- ort. yaz.

Preferred Shelf Number

HF 5415.13 C533 2001

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80.

Handbook of agricultural economics

Author

Gardner, Bruce L., ed. Rausser, Gordon C., ed.

Preferred Shelf Number

HD 1415 H313 2001 V.1A(SET)

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81.

Handbook of online marketing research

Author

Grossnickle, Joshua. Raskin, Oliver, ort. yaz.

Preferred Shelf Number

HF 5415.2 G776 2001

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82.

Eski köye yeni adet

Author

Hürel, Feridun.

Preferred Shelf Number

HF 5415 H963 2001

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83.

Marketing theory : A student text

Author

Baker, Michael John, ed.

Preferred Shelf Number

HF 5415 B175 2000

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84.

Marketing planning and strategy

Author

Jain, Subhash C., 1942-

Preferred Shelf Number

HF 5415.13 J35 2000

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85.

Management, marketing and the political economy of travel and tourism

Author

Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)

Preferred Shelf Number

G 155.A1 M364 2000

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86.

Building models for marketing decisions

Author

Leeflang, P. S. H.

Preferred Shelf Number

HF5415.135 .B85 2000

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87.

The anatomy of buzz : how to create word-of-mouth marketing

Author

Rosen, Emanuel.

Preferred Shelf Number

HF5827.95 R67 2000

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88.

Data collection and analysis for tourism management, marketing and planning : A manual for managers and analysts

Author

World Tourism Organization.

Preferred Shelf Number

G 155.A1 D38 2000

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89.

Marketing for actuaries : İndividual life, health and annuities

Author

Gilbert, Daton. Laporte, Paul D. Life Insurance Marketing and Research Association.

Preferred Shelf Number

HG 8781 M34 2000

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90.

Büyüsü bozulmuş dünyayı büyülemek : tüketim araçlarının devrimleştirilmesi

Author

Ritzer, George. Kaya, Şen Süer, çev.

Preferred Shelf Number

HC 110.C6 R58 1999

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91.

Portfolio design

Author

Linton, Harold.

Preferred Shelf Number

NA 1996 L56 2000

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92.

Marketing : Best practices

Author

Czinkota, Michael R.

Preferred Shelf Number

HF 5415 M2974 2000

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93.

Power marketing : güç pazarlamanın sırları

Author

Bender, Peter Urs.

Preferred Shelf Number

HF 5415 B4613 2000

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94.

Tüketici davranışları : Müşteri tatmininden müşteri değerine

Author

Altıntaş, Murat Hakan.

Preferred Shelf Number

HF415.32 A4682 2000

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95.

Atıf Hoca'nın not defteri

Author

Bir, Ali Atıf.

Preferred Shelf Number

HF5823.T9 B57 1999

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96.

Avrupa Tek Pazarının Türk ihracatçı firmalar tarafından endüstriyel ürünler açısından bölümlendirilmesi

Author

Ersoy, Nezihe Figen.

Preferred Shelf Number

HF 5415.127 E77 1999

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97.

Basında promosyonun ticaret kesimine etkileri

Author

Kılınç, Tanıl, haz. İstanbul Ticaret Odası.

Preferred Shelf Number

PN 5355.T9 B37 1999

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98.

Contemporary marketing : 1999

Author

Boone, Louis E. Kurtz, David L., ort. yaz.

Preferred Shelf Number

HF 5415 B53 1999

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99.

Marketing for hospitality and tourism

Author

Kotler, Philip. Bowen, John (John T.), 1948-, ort. yaz. Makens, James C., ort. yaz.

Preferred Shelf Number

TX 911.3.M3 K68 1999

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100.

XVII. yüzyıl tezkirelerinde şair ve eser üzerine değerlendirmeler

Author

Kılıç, Filiz.

Preferred Shelf Number

PL 213 K55 1998

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101.

Hizmet pazarlaması

Author

Öztürk, Sevgi Ayşe.

Preferred Shelf Number

HD 9980.5 O97 1998

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102.

Future-driven library marketing

Author

Weingand, Darlene E.

Preferred Shelf Number

Z 678 W44 1998

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103.

Ötelerden bir ses : divan edebiyatı ve Balkanlarda Türk edebiyatı üzerine makalelerine

Author

İsen, Mustafa , 1953-

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PL217 I74 1997

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104.

Consumer psychology for marketing

Author

Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.

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HF 5415.32 F794 1997

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105.

Marketing management

Author

Dickson, Peter R.

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HF 5415.13 D48 1997

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106.

Japonya hazır giyim piyasa araştırması

Author

Palacıoğlu, Tezer, haz. İstanbul Ticaret Odası.

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HD 9940.J3 J37 1997

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107.

Marketing management : analysis, planning, implementation, and control

Author

Kotler, Philip.

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HF 5415.13 K64 1997

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108.

Türkiye'de tüketicinin korunması : sorunlar-perspektifler

Author

Yazman, İrfan, haz. Türkiye Esnaf-Sanatkar ve Küçük anayi Araştırma Enstitüsü.

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HF 5415.12.T9 T87 1996

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109.

Cover image for Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program

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Bodian, Nat G., 1921-

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HF5415.126 B63 1995

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110.

Creativity for graphic designers

Author

Oldach, Mark.

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NC1001 .O43 1995

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111.

Fields in vision : television sport and cultural transformation

Author

Whannel, Garry.

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GV 742.3 W47 1992

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112.

Piyasa güçleri ve küresel kalkınma

Author

Prendergast, Renee, 1952- ed. Stewart, Frances, 1940- ed. Eser, İdil, çev.

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HF 5415 M284 1995

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113.

Tüketici ve tüketicinin korunması

Author

Akan, Perran.

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HC 495.C6 A43 1995

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114.

Marketing channels : a management view

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Rosenbloom, Bert.

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HF 5415.129 R67 1995

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115.

Market and sales forecasting : a total approach

Author

Bolt, Gordon J.

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HF 5415.2 B59 1994

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116.

Sport marketing

Author

Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.

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GV716 .M85 1993

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117.

New product development : managing and forecasting for strategic success

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Thomas, Robert J.

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HF 5415.I53 T48 1993

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118.

Below-the-line promotion

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Wilmshurst, John.

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HF 5438.5 W55 1993

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119.

Industrial marketing communications : business-to-business advertising, promotion and PR

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Hart, Norman A.

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HF 5415 H372 1993

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120.

The Direct marketing handbook

Author

Nash, Edward L.

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HF5438.25 D555 1992

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121.

Cover image for Will the chain break ? : differential pricing as part of a new pricing structure for research literature and its consequences for the future scholarly communication : proceedings of an IFLA workshop, Stockholm, 23 August 1990

Will the chain break ? : differential pricing as part of a new pricing structure for research literature and its consequences for the future scholarly communication : proceedings of an IFLA workshop, Stockholm, 23 August 1990

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Montag, U., ed.

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Z 692.S5 W66 1992

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122.

Marketing : a how-to-do-it manual for librarians

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Walters, Suzanne.

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Z 716.3 W24 1992

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123.

The business and marketing environment

Author

Palmer, Adrian James. Worthington, I., ort. yaz.

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HF 5415 P234 1992

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124.

Food product development : from concept to the marketplace

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HD 9000.5 F5964 1991

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125.

Analysis for marketing planning

Author

Lehmann, Donald R. Winer, Russell S.

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HF5415.13 L395 1991

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126.

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary, ort. yaz.

Preferred Shelf Number

HF 5415 K636 1991

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127.

Modern business marketing : a strategic planning approach to business and industrial markets

Author

Powers, Thomas L.

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HF 5415.1263 P68 1991

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128.

Contemporary marketing research

Author

McDaniel, Carl D. Gates, Roger.

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HF5415.2 M382 1991

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129.

Infopromotion : publicity and marketing ideas for the information profession

Author

Hamilton, Feona.

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Z 716.3 H27 1990

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130.

Marketing management and information technology

Author

Fletcher, Keith.

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HF 5415.13 F635 1990

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131.

Satışcıların yönetimi

Author

Taşkın, Erdoğan.

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HF 5438.25 T182 1990

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132.

Successful marketing for the small business

Author

Patten, Dave.

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HF 5349.G7 P277 1989

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133.

Sponsorship : what it is and how to use it

Author

Sleight, Steve.

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GV 716 S53 1989

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134.

The product manager's handbook

Author

Harrison, Tony.

Preferred Shelf Number

HF 5415 H248 1989

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135.

Marketing handbook

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HF5415 M2988 1989

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136.

The new marketing

Author

Brookes, Richard, 1945-

Preferred Shelf Number

HF 5415.1 B785 1988

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137.

Marketing

Author

Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.

Preferred Shelf Number

HF 5415 B4293 1988

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138.

Essentials of marketing : text and cases

Author

Lancaster, Geoffrey A. Massingham, L., ort. yaz.

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HF 5415 L2625 1988

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139.

Marketing in developing countries

Author

Kinsey, Joanna.

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HF 5415.12.D44 K625 1988

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140.

The dictionary of marketing

Author

Ostrow, Rona.

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HF5415 O76 1988

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141.

Marketing tourism : a practical guide

Author

Jefferson, Alan. Lickorish, L., ort. yaz.

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G 155.A1 J356 1988

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142.

Success strategies for design professionals : superpositioning for architecture and engineering firms

Author

Coxe, Weld, ort. yaz.

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NA 1996 S89 1987

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143.

Readings and cases in basic marketing

Author

McCarthy, E. J., ort. yaz. Brogowicz, A. A., ort. yaz.

Preferred Shelf Number

HF 5415 R334 1987

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144.

Marketing : principles and strategies

Author

Schewe, Charles D., 1942-

Preferred Shelf Number

HF 5415 S3239 1987

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145.

The Marketing services business.

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HF 5415.13 M341 1987

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146.

Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.

Author

Burns, A. C., ed. Craven, D. W., ed.

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HF 5415.13 R362 1987

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147.

Strategic logistics management

Author

Stock, James R.

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HF 5415.7 S86 1987

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148.

Marketing : basic concepts and decisions

Author

Pride, William M. Ferrell, O. C., ort. yaz.

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HF 5415 P658 1987

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149.

Türkiye 3. Seracılık Sempozyumu : bildiriler.

Author

Türkiye Seracılık Sempozyumu (3. : 16 Mayıs 1986 : Yalova).

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SB 415.6.T9 T32 1986

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150.

Handbook of modern marketing

Author

Buell, V. P., ed.

Preferred Shelf Number

HF 5415 H186 1986

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151.

Basic marketing

Author

MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.

Preferred Shelf Number

HF 5415 M127 1986

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152.

Marketing warfare

Author

Ries, Al. Trout, J., ort. yaz.

Preferred Shelf Number

HF 5415 R544 1986

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153.

Türkiye'de Gıda Sanayiinde Cam Ambalaj Semineri (Nisan 5 : 1985 : İstanbul)

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TS 198.3.C3 T56 1985

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154.

Tarımsal pazarlamaya giriş

Author

Güneş, Turan.

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HD 9005 G954 1985

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155.

Fiziksel dağıtım yönetimi

Author

Aşıcı, Ömer Z.

Preferred Shelf Number

HF 5415.7 A42 1985

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156.

Süt ve mamülleri pazarlaması

Author

Arıkan, Rauf.

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SF 261 A42 1985

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157.

Fundamentals of marketing

Author

Stanton, William J.

Preferred Shelf Number

HF 5415 S745 1984

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158.

Sales and marketing for travel and tourism

Author

Davidoff, Philip G. Davidoff, Doris S., ort. yaz.

Preferred Shelf Number

G 155.A1 D39 1983

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159.

Marketing theory : the philosophy of marketing science

Author

Hunt, Shelby D.

Preferred Shelf Number

HF 5415 H874 1983

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160.

Marketing research : an applied approach

Author

Kinnear, Thomas C. Taylor, J. R., ort. yaz.

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HF 5415.2 K53 1983

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161.

Political marketing an approach to campaign strategy :

Author

Mauser, Gray A. Permut, S. E., ed.

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JF 2112.C3 M38 1983

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162.

Telephonez vous vendrez plus : guide pratigue pour mieux utiliser le telephone

Author

Rozes, Gilbert.

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HF 5438.3 R817 1982

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163.

Guide pratique dun magasin de detail

Author

Grandjean, Paul.

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Z 286.P4 G764 1981

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164.

Le Merchandising

Author

Masson, Jean-Emile. Wellhoff, A., ort. yaz.

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HF 5415 M33 1977

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165.

The Concise Oxford Turkish dictionary

Author

Alderson, Anthony Dolphin, ed. İz, Fahir, ed.

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REF/PL 191 C748 O

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166.

Marketing the arts

Author

Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.

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NX 760 M37 1980

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167.

İşletmelerde satış artırma çabaları

Author

Baltacıoğlu, Tunçdan.

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HF 5349.T9 B217 1980

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168.

Marketing for a full house : a complete guide to profitable hotel/motel operational planning

Author

Coffman, C. Dewitt. Recknagel, Helen J., ed.

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TX 911.3.M3 C64 1975

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169.

Die Bundesrepublic als exportmarkt Lateinamerikas : eine handelspolitische analyse

Author

Langhammer, Rolf J.

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HF 3230.5.Z7 G294 1979

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170.

Le Marketing-mix : du choix des objectifs a 1'optimisation des moyens dans le plan de marketing

Author

Chollet, Michel de.

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HF 5415.13 C517 1979

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171.

The marketing of information services : proceedings of a seminar held by the Aslib Information Industry Group on 11 May 1977

Author

Raffin, Margaret, ed.

Preferred Shelf Number

Z 674.2 M37 1978

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172.

Food service marketing and promotion

Author

Seltz, David D.

Preferred Shelf Number

TX 911.3.M3 S44 1977

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173.

Dynamique du tourisme et marketing

Author

Schwarz, Jean Jacques.

Preferred Shelf Number

G 155.S9 S96 1976

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174.

Principes et pratique du marketing

Author

Langeard, Eric. Meyer Janine, ort. yaz.

Preferred Shelf Number

HF 5415 L26 1975

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175.

The marketing of animal products : Held in Tehran. Apr. 26-May 2, 1975.

Author

Cento Seminar on the Marketing of Animal Products (1975 : Tehran)

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HD 9426.I72 C46 1975

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176.

Pazarlamada dağıtım kanallarının önemi ve işletmelerin karlılığı açısından seçimi sorunu

Author

Mazlum, Mustafa.

Preferred Shelf Number

HF 5349.T9 M456 1974

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177.

Pazarlamada fiziksel dağıtım ve Türkiye'deki uygulama

Author

Tenekecioğlu, Birol.

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HF 5415 T45 1974

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178.

Marketing

Author

Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.

Preferred Shelf Number

HF 5415 B423 1973

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179.

Marketin channels

Author

Boone, Louis E. Johnson, James C., ort. yaz.

Preferred Shelf Number

HF 5415 B54 1973

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180.

Fundamentals of modern marketing

Author

Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.

Preferred Shelf Number

HF 5415 C793 1973

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181.

Marketing concepts and strategies in the next decade

Author

Rodger, Leslie W.

Preferred Shelf Number

HF 5415 R558 1973

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182.

Concepts of marketing management

Author

Seibert, Joseph C.

Preferred Shelf Number

HF 5415.13 S43 1973

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183.

Management controls in marketing

Author

Wilson, Richard M. S.

Preferred Shelf Number

HF 5415.13 W54 1973

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184.

Survey research : a decisional approach

Author

Tull, Donald S. Albaum, G. S., ort. yaz.

Preferred Shelf Number

HF 5415.2 T84 1973

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185.

Perspectives in consumer behavior

Author

Kassarjian, Harold H. Robertson, Thomas S., ort. yaz.

Preferred Shelf Number

HF 5415.3 K3 1973

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186.

Business logistics management

Author

Ballou, Ronald H.

Preferred Shelf Number

HF 5415.7 B34 1973

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187.

Food costs farm prices : a compilation of information relating to agriculture.

Author

Committee on Agriculture House of Representatives (Ninety First Congress : 1970 : Washington)

Preferred Shelf Number

HD 6978 C73 1973

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188.

The Distribution of consumer goods : sturucture and performance

Author

Ward, T. S.

Preferred Shelf Number

HF 5429.6.G7 W37 1973

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189.

Marketing and customer behaviour

Author

Jenkins, John R. G.

Preferred Shelf Number

HC 79.C6 J46 1972

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190.

The American market for manufactured exports from the developing countries

Author

Small, Albert H.

Preferred Shelf Number

HD 9725 S53 1972

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191.

International marketing

Author

Terpstra, Vern.

Preferred Shelf Number

HF 1009.5 T417 1972

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192.

Successful marketing strategies in American Industry

Author

Udell, Jon G.

Preferred Shelf Number

HF 5415 U3 1972

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193.

Sosyo-psikolojik cephesi ile mal politikası

Author

Şireli, Aykut F.

Preferred Shelf Number

HF 5415 S77 1972

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194.

Marketing : concepts and strateg

Author

Bell, Martin L.

Preferred Shelf Number

HF 5415.13 B4286 1972

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195.

The marketing research process : a managerial approach to purchasing relevant information for decision making

Author

Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.

Preferred Shelf Number

HF 5415.2 C649 1972

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196.

Marketing research : Management and methods

Author

Wentz, Walter B.

Preferred Shelf Number

HF 5415.2 W45 1972

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197.

Distribution systems : firms, functions, and efficiencies

Author

Andersen, R. Clifton, ed. Dommermuth, William P., ort. yaz.

Preferred Shelf Number

HF 5415.6 A54 1972

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198.

Soybeans and their products : markets, models, and policy

Author

Houck, James P. Ryan, Mary E., ort. yaz. Subotnik, Abraham, ort. yaz.

Preferred Shelf Number

HD 9235.S62 U55 1972

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199.

Marketing research : text and cases

Author

Boyd, Harper W. Westfall, Ralph, ort. yaz.

Preferred Shelf Number

HF 5415.2 B623 1972

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200.

Piyasa araştırmasında bilgi toplama metodları

Author

Devrez, Güney.

Preferred Shelf Number

HF 5415 D49 1971

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201.

Endüstri ve marketing

Author

Güvenal,Nihat.

Preferred Shelf Number

HF 5415 G99 1971

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202.

Marketing management : a systems perspective

Author

Lazer, William.

Preferred Shelf Number

HF 5415 L329 1971

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203.

Marketing channels : a systems viewpoint ; a book of readings

Author

Moller, William G., ed. Wilemon, David L., ort. yaz.

Preferred Shelf Number

HF 5415 M56 1971

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204.

Innovative behavior and communication

Author

Robertson, Thomas S.

Preferred Shelf Number

HF 5415 R554 1971

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205.

Marketing communication : modern promotional strategy

Author

Webster, Frederick E.

Preferred Shelf Number

HF 5415 W359 1971

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206.

Statistik für den Marketing und Verkaufsleiter

Author

Leissler, Joachim.

Preferred Shelf Number

HF 5415.2 L39 1971

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207.

An Introduction to marketing experimentation : methods, applications, and problems

Author

Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.

Preferred Shelf Number

HF 5415.2 V45 1971 K

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208.

Marketing models : quantitative applications

Author

Day, Ralph L., comp. Parsons, Leonard J., ed.

Preferred Shelf Number

HF 5415 D395 1971

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209.

Marketing theory and metatheory

Author

Bartels, Robert, 1913-

Preferred Shelf Number

HF 5415 B37 1970

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210.

Mismarketing : case histories of marketing misfires

Author

Berg, Thomas, L.

Preferred Shelf Number

HF 5415 B4297 1970

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211.

Analysis for marketing decisions

Author

Donnelly, James H. Ivancevich, John M., ort. yaz.

Preferred Shelf Number

HF 5415 D65 1970

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212.

Computer innovations in marketing

Author

Konrad, Evelyn.

Preferred Shelf Number

HF 5415 K596 1970

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213.

Marketing : theory and application

Author

Wentz, Walter B. Eyrich, Gerald I., ort. yaz.

Preferred Shelf Number

HF 5415 W395 1970

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214.

Markets, prices, and interregional trade

Author

Bressler, Raymond George, 1911-

Preferred Shelf Number

HF 5415.1 B74 1970

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215.

Marketing and development : the Thailand experience

Author

Anderson, Dole A., 1917-

Preferred Shelf Number

HF 5415.12.T45 A62 1970

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216.

Analytical marketing

Author

Simon, Leonard S. Freimer, Marshall, ort. yaz.

Preferred Shelf Number

HF 5415.13 S65 1970

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217.

Buyer attitudes and brand choice behavior

Author

Day, George S.

Preferred Shelf Number

HF 5415.3 D3 1970

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218.

Consumer behavior

Author

Robertson, Thomas S.

Preferred Shelf Number

HF 5415.3 R57 1970

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219.

Handbook of modern marketing /chief ed. by, Victor P. Buell, coordinating ed. by Carl Heyel.

Preferred Shelf Number

REF/HF 5415 H1867 1970

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220.

Data sources for business and market analysis

Author

Frank, Nathalie D., 1918-

Preferred Shelf Number

HF 5415.1 F7 1969

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221.

İşletme iktisadı

Author

Tenker, Lütfullah.

Preferred Shelf Number

HD 37.T9 T2553 1969

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222.

Marketing : the management way

Author

Weinstein, Arnold K.

Preferred Shelf Number

HF 5415.13 W4 1968

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223.

Consumer behavior : selected readings

Author

Engel, James F.

Preferred Shelf Number

HF 5415.3 E53 1968

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224.

Readings in market research

Author

Cox, Keith Kohn, ed.

Preferred Shelf Number

HF 5415.2 C65 1967

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225.

Dimensions of consumer behavior

Author

McNeal, James U.

Preferred Shelf Number

HC 110.C6 M25 1965

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226.

Proceedings. 1st- 1964- Eugene, Or., Forest Industries.

Author

Forest Industries Marketing Conference.

Preferred Shelf Number

HD 9750.1 F6 1970

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227.

Marketing

Author

Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.

Preferred Shelf Number

HF 5415 B423 1962

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228.

Principles of marketing

Author

Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.

Preferred Shelf Number

HF 5415 T65 1962

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229.

Readings in economics from Fortune

Author

Mulcahy, Richard E., ed.

Preferred Shelf Number

HC 106.5 R2 1957

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