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1. 
Cover image for Innovation in branding and advertising communication
Innovation in branding and advertising communication
Author 
Mas Manchón, Lluís, editor.
Preferred Shelf Number 
HF5415.123 .I56 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003009276
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Information asymmetry in online advertising
Information asymmetry in online advertising
Author 
Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for Translating promotional and advertising texts
Translating promotional and advertising texts
Author 
Torresi, Ira, author.
Preferred Shelf Number 
P306.2 .T67 2021 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003131595
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Branding diversity new advertising and cultural strategies
Branding diversity new advertising and cultural strategies
Author 
Khamis, Susie.
Preferred Shelf Number 
HF5813 .U6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429032257
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Handbook of research on narrative advertising
Handbook of research on narrative advertising
Author 
Yilmaz, Recep, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2
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6. 
Cover image for Emotional appeals in advertising banking services
Emotional appeals in advertising banking services
Author 
Mogaji, Emmanuel, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787562998
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7. 
Cover image for Fraud Prevention in Online Digital Advertising
Fraud Prevention in Online Digital Advertising
Author 
Zhu, Xingquan. author. (orcid)0000-0003-4129-9611 Tao, Haicheng. author. Wu, Zhiang. author. Cao, Jie. author. Kalish, Kristopher. author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-56793-8
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8. 
Cover image for Handbook of International Advertising Research
Handbook of International Advertising Research
Author 
Cheng, Hong, 1958- editor.
Preferred Shelf Number 
ONLINE(341521.1)
Electronic Access 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602
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9. 
Cover image for The persuasive power of campaign advertising
The persuasive power of campaign advertising
Author 
Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
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10. 
Cover image for Advertising and public relations law
Advertising and public relations law
Author 
Moore, Roy L. Maye, Carmen. Collins, Erik.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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11. 
Cover image for Advertising a very short introduction
Advertising a very short introduction
Author 
Fletcher, Winston.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048
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12. 
Cover image for Advertising its business, culture and careers
Advertising its business, culture and careers
Author 
Tibbs, Andy, 1964- Beattie, Trevor.
Preferred Shelf Number 
ONLINE
Electronic Access 
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