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13. 
Cover image for Semiotique, marketing et communication : sous les signes, les strategies
Semiotique, marketing et communication : sous les signes, les strategies
Author 
Floch, Jean-Marie.
Preferred Shelf Number 
HF5415.123 .F58 2005
Format: 
Availability 
Beytepe Library~1
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14. 
Cover image for Yeni reklamcılık
Yeni reklamcılık
Author 
Aksoy, Atilla.
Preferred Shelf Number 
HF 5823 .A8 2005
Format: 
Availability 
Beytepe Library~3
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15. 
Cover image for Pazarlama iletişimi yönetimi
Pazarlama iletişimi yönetimi
Author 
Odabaşı, Yavuz, 1949- Oyman, Mine, 1965- joint author
Preferred Shelf Number 
HF5415.123 O33 2005
Format: 
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Beytepe Library~1
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16. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF 5823 B387 2004
Format: 
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Beytepe Library~1
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17. 
Cover image for Advertising promotion : Suplemental aspects of integrated marketing communications
Advertising promotion : Suplemental aspects of integrated marketing communications
Author 
Shimp, Terence A.
Preferred Shelf Number 
HF 5415.123 S54 2000
Format: 
Availability 
Beytepe Library~1
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