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13. 
Cover image for Mastering market analytics : business metrics : practice and application
Mastering market analytics : business metrics : practice and application
Author 
Kozielski, Robert, editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787148352
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14. 
Cover image for Recommendation and Search in Social Networks
Recommendation and Search in Social Networks
Author 
Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(518505.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-14379-8
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15. 
Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I
Author 
Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.
Preferred Shelf Number 
XX(519229.1)
Electronic Access 
https://doi.org/10.1007/978-3-319-18038-0
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16. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
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17. 
Cover image for Analysis of mixed data methods & applications
Analysis of mixed data methods & applications
Author 
De Leon, Alexander R. Chough, Keumhee Carrir̈e.
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18. 
Cover image for Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data
Author 
Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
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19. 
Cover image for Marketing management a cultural perspective
Marketing management a cultural perspective
Author 
Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
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ONLINE
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20. 
Cover image for Applied operational research with SAS
Applied operational research with SAS
Author 
Emrouznejad, Ali. Ho, William.
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21. 
Cover image for Pharmaceutical lifecycle management making the most of each and every brand
Pharmaceutical lifecycle management making the most of each and every brand
Author 
Ellery, Tony. Hansen, Neal. Wiley InterScience (Online service)
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ONLINE
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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22. 
Cover image for Strategic marketing for health care organizations building a customer-driven health system
Strategic marketing for health care organizations building a customer-driven health system
Author 
Kotler, Philip. Shalowitz, Joel, 1953- Stevens, Robert J. (Robert John), 1955-
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ONLINE
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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=225560
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23. 
Cover image for Statistical modeling for management
Statistical modeling for management
Author 
Hutcheson, Graeme D. Moutinho, Luiz.
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ONLINE(369401.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistical-modeling-for-management
SAGE research methods http://srmo.sagepub.com/view/statistical-modeling-for-management/SAGE.xml
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24. 
Cover image for Statistics for marketing and consumer research
Statistics for marketing and consumer research
Author 
Mazzocchi, Mario.
Preferred Shelf Number 
ONLINE(369402.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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