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13. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Author 
Kotler, Philip.
Preferred Shelf Number 
HF 5415.13 K64 1997
Format: 
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Beytepe Library~1
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14. 
Cover image for The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
Author 
Kotler, Philip. author. Berger, Roland. author. Bickhoff, Nils. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-14544-5
Format: 
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15. 
Cover image for Ingredient Branding Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-04214-0
Format: 
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16. 
Cover image for B2B Brand Management
B2B Brand Management
Author 
Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-44729-0
Format: 
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17. 
Cover image for Marketing : an introduction
Marketing : an introduction
Author 
Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number 
HF5415 A76 2013
Format: 
Availability 
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18. 
Cover image for Marketing : an introduction
Marketing : an introduction
Author 
Armstrong, Gary (Gary M.) Kotler, Philip.
Preferred Shelf Number 
HF5415 A76 2011
Format: 
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19. 
Cover image for Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author 
Kotler, Neil G. Kotler, Philip. Kotler, Wendy I.
Preferred Shelf Number 
AM5 .K68 2008
Format: 
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20. 
Cover image for Simulation in social and administrative science : overviews and case-examples
Simulation in social and administrative science : overviews and case-examples
Author 
Guetzkow, Harold Steere. Kotler, Philip, ort. yaz. Schultz, Randall L., ort. yaz.
Preferred Shelf Number 
H 61 G83 1972
Format: 
Availability 
Beytepe Library~1
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