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13. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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14. 
Cover image for Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Author 
Howaniec, Honorata, author.
Preferred Shelf Number 
HD60
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317364
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS
Author 
Mesquita, José Marcos Carvalho de, author. Kostelijk, Erik, author.
Preferred Shelf Number 
HF5415.125 .M473 2022 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003196617
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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16. 
Cover image for Consumer behaviour and social network sites : the impact of negative word of mouth
Consumer behaviour and social network sites : the impact of negative word of mouth
Author 
Zaraket, Sarah, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003081272
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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17. 
Cover image for CONSUMER BEHAVIOUR AND THE ARTS : a marketing perspective.
CONSUMER BEHAVIOUR AND THE ARTS : a marketing perspective.
Author 
Colbert, François, editor. Astous, Alain d', 1952- editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429263118
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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18. 
Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Author 
Ziniel, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335363.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3633-2
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19. 
Cover image for The political economy of consumer behaviour contesting consumption
The political economy of consumer behaviour contesting consumption
Author 
Pietrykowski, Bruce.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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20. 
Cover image for Digital brand management : understanding consumers and communication in the digital age
Digital brand management : understanding consumers and communication in the digital age
Author 
Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003646686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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21. 
Cover image for Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
Author 
Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003606079
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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22. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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23. 
Cover image for Digitalisation: Opportunities and Challenges for Business Volume 1
Digitalisation: Opportunities and Challenges for Business Volume 1
Author 
Alareeni, Bahaaeddin. editor. Hamdan, Allam. editor. Khamis, Reem. editor. Khoury, Rim El. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-26953-0
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24. 
Cover image for Design in the Era of Industry 4.0, Volume 1 Proceedings of ICoRD 2023
Design in the Era of Industry 4.0, Volume 1 Proceedings of ICoRD 2023
Author 
Chakrabarti, Amaresh. editor. Singh, Vishal. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-99-0293-4
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