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1. 
Cover image for Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Revolutionizing the AI-Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals.
Author 
Khang, Alex. Dutta, Pushan Kumar. Gupta, Sachin. Ayedee, Nishu. Chatterjee, Sandeep.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688305
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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2. 
Cover image for Integrated advertising, promotion, and marketing : communicating in a digital world
Integrated advertising, promotion, and marketing : communicating in a digital world
Author 
Mishra, Anubhav, author. Tata, Sai Vijay, author.
Preferred Shelf Number 
HF5415.12 .I5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003458593
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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3. 
Cover image for DIGITAL MARKETING OUTREACH the future of marketing practices.
DIGITAL MARKETING OUTREACH the future of marketing practices.
Author 
Sharma, Kavita, editor. Aggarwal, Swati, editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003315377
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Transforming relationship marketing : strategies and business models in the digital age
Transforming relationship marketing : strategies and business models in the digital age
Author 
Thaichon, Park, editor. Ratten, Vanessa, editor.
Preferred Shelf Number 
HF5415.55
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003090717
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Search engine optimization and marketing : a recipe for success in digital marketing
Search engine optimization and marketing : a recipe for success in digital marketing
Author 
Das, Subhankar, 1981- author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429298509
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Author 
Carvalho, Luisa Cagica, 1970- editor. Isaias, Pedro, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5
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8. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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9. 
Cover image for Advanced methodologies and technologies in digital marketing and entrepreneurship
Advanced methodologies and technologies in digital marketing and entrepreneurship
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9
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10. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
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ONLINE
Electronic Access 
Subscription required
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11. 
Cover image for Managing electronic media making, marketing, and moving digital content
Managing electronic media making, marketing, and moving digital content
Author 
Van Tassel, Joan M. Poe-Howfield, Lisa.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240810201
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12. 
Cover image for Return on engagement content, strategy and design techniques for digital marketing
Return on engagement content, strategy and design techniques for digital marketing
Author 
Frick, Tim.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240812830
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