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13. 
Cover image for The Routledge handbook of digital consumption
The Routledge handbook of digital consumption
Author 
Llamas, Rosa, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HM851
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317524
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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14. 
Cover image for PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
Author 
Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003434467
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for Marketing higher education : understanding how to build and promote the university brand
Marketing higher education : understanding how to build and promote the university brand
Author 
Koku, Paul Sergius, 1955- author.
Preferred Shelf Number 
LB2342.82
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003160267
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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16. 
Cover image for A fashion retailer's guide to thriving in turbulent times
A fashion retailer's guide to thriving in turbulent times
Author 
Boustani, Ghalia, author. Leonini, Daniela, author.
Preferred Shelf Number 
HD9940 .A2 B68 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003173212
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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17. 
Cover image for MARKETING TO THE POOR creating value.
MARKETING TO THE POOR creating value.
Author 
Singh, Ramendra. Wani, Tahir Ahmad.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003311560
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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18. 
Cover image for 100 effective techniques of social influence : when and why people comply
100 effective techniques of social influence : when and why people comply
Author 
Doliński, Dariusz, author. Grzyb, Tomasz, author.
Preferred Shelf Number 
HM1176
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003296638
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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19. 
Cover image for Contemporary consumption, consumers and marketing : cases from generations Y and Z
Contemporary consumption, consumers and marketing : cases from generations Y and Z
Author 
Canavan, Brendan, author.
Preferred Shelf Number 
HB801 .C36 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003013532
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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20. 
Cover image for Introduction to advertising : understanding and managing the advertising process
Introduction to advertising : understanding and managing the advertising process
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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21. 
Cover image for No small change : why financial services needs a new kind of marketing
No small change : why financial services needs a new kind of marketing
Author 
Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.
Preferred Shelf Number 
HG173 .C2675 2018
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961
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22. 
Cover image for Consumer and sensory evaluation techniques : how to sense successful products
Consumer and sensory evaluation techniques : how to sense successful products
Author 
Saint-Denis, Cecilia Y., 1972- author.
Preferred Shelf Number 
TA418.5 .S35 2018
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559
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23. 
Cover image for The complete guide to fundraising management
The complete guide to fundraising management
Author 
Weinstein, Stanley, 1943- author. Barden, Pamela, author.
Preferred Shelf Number 
HV41.9 .U5 W46 2017 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119289371
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24. 
Cover image for Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I
Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I
Author 
Azzopardi, George. editor. Petkov, Nicolai. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-23192-1
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