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13. 
Cover image for Sensory marketing research on the sensuality of products
Sensory marketing research on the sensuality of products
Author 
Krishna, Aradhna.
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14. 
Cover image for Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
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Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-15606-9
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15. 
Cover image for Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
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Pirker, Clemens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8376-3
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16. 
Cover image for Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
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Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/b104929
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17. 
Cover image for Brands, consumers, symbols, & research Sidney J. Levy on marketing
Brands, consumers, symbols, & research Sidney J. Levy on marketing
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Levy, Sidney J., 1921- Rook, Dennis W.
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ONLINE(367778.1)
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SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research
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18. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
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ONLINE(368436.1)
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SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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19. 
Cover image for Qualitative consumer research
Qualitative consumer research
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Belk, Russell W., editor.
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
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20. 
Cover image for Marketing in and for a sustainable society
Marketing in and for a sustainable society
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Malhotra, Naresh K.
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21. 
Cover image for Brand meaning management
Brand meaning management
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MacInnis, Deborah J. Park, C. Whan.
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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22. 
Cover image for Shopper marketing and the role of in-store marketing
Shopper marketing and the role of in-store marketing
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Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.
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23. 
Cover image for Consumption and spirituality
Consumption and spirituality
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Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.
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24. 
Cover image for Generation Y in consumer and labour markets
Generation Y in consumer and labour markets
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Parment, Anders, 1972-
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