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13. 
Cover image for Handbook of Marketing Decision Models
Handbook of Marketing Decision Models
Author 
Wierenga, Berend. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-78213-3
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14. 
Cover image for Die Rechnungsgestaltung als innovatives Marketing-Instrument
Die Rechnungsgestaltung als innovatives Marketing-Instrument
Author 
Aholt, Andreas. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8350-5575-9
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15. 
Cover image for Multi-Channel-Communications- und Marketing-Management
Multi-Channel-Communications- und Marketing-Management
Author 
Emrich, Christin. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9685-5
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16. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
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ONLINE(368826.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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17. 
Cover image for Statistics for marketing and consumer research
Statistics for marketing and consumer research
Author 
Mazzocchi, Mario.
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ONLINE(369402.1)
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SAGE knowledge http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research
SAGE research methods http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml
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18. 
Cover image for International marketing management text and cases
International marketing management text and cases
Author 
Mathur, U. C., 1938-
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ONLINE(368587.1)
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SAGE knowledge http://sk.sagepub.com/books/international-marketing-management
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19. 
Cover image for Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele
Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9584-1
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20. 
Cover image for Sales & Service Management, Marketing, Promotion und Performance
Sales & Service Management, Marketing, Promotion und Performance
Author 
Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9591-9
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21. 
Cover image for Health Services Marketing A Practitioner's Guide
Health Services Marketing A Practitioner's Guide
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Thomas, Richard K. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-0-387-73606-8
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22. 
Cover image for Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur
Dynamik im Marketing Umfeld — Strategie — Struktur — Kultur
Author 
Sabel, Hermann. author. Weiser, Christoph. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-5579-7
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23. 
Cover image for The marketing of technology intensive products and services : driving innovations for non-marketers
The marketing of technology intensive products and services : driving innovations for non-marketers
Author 
Corsi, Patrick. Dulieu, Mike.
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Wiley Online Library
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24. 
Cover image for Multi-Level-Marketing Identität und Ideologie im Network-Marketing
Multi-Level-Marketing Identität und Ideologie im Network-Marketing
Author 
Groß, Claudia. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-531-91039-0
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