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1. 
Cover image for Creativity and advertising affect, events and process
Creativity and advertising affect, events and process
Author 
McStay, Andrew, 1975-
Preferred Shelf Number 
ONLINE(344351.1)
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2. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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3. 
Cover image for The Routledge companion to advertising and promotional culture
The Routledge companion to advertising and promotional culture
Author 
West, Emily, editor. McAllister, Matthew P., editor.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003124870
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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4. 
Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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5. 
Cover image for Strategic creativity a business field guide to advertising, branding, and design
Strategic creativity a business field guide to advertising, branding, and design
Author 
Landa, Robin, author.
Preferred Shelf Number 
HD53
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003230786
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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6. 
Cover image for Advertising Design by Medium : A Visual and Verbal Approach.
Advertising Design by Medium : A Visual and Verbal Approach.
Author 
Blakeman, Robyn, 1958-
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003255123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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7. 
Cover image for Introduction to advertising : understanding and managing the advertising process
Introduction to advertising : understanding and managing the advertising process
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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8. 
Cover image for Communications writing and design : the integrated manual for marketing, advertising, and public relations
Communications writing and design : the integrated manual for marketing, advertising, and public relations
Author 
DiMarco, John, editor.
Preferred Shelf Number 
HM851
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485
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9. 
Cover image for The Routledge companion to advertising and promotional culture
The Routledge companion to advertising and promotional culture
Author 
McAllister, Matthew P. West, Emily.
Preferred Shelf Number 
ONLINE(344431.1)
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10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene. Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF5823 B387 2012
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11. 
Cover image for Manager's guide to marketing, advertising, and publicity
Manager's guide to marketing, advertising, and publicity
Author 
Callen, Barry.
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ONLINE
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12. 
Cover image for The globalization of advertising agencies, cities and spaces of creativity
The globalization of advertising agencies, cities and spaces of creativity
Author 
Beaverstock, Jonathan V.
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ONLINE
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