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1. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author 
Shin, Kwang-Yong. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334534.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-38091-4
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2. 
Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335284.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02444-4
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3. 
Cover image for India’s Agricultural Marketing Market Reforms and Emergence of New Channels
India’s Agricultural Marketing Market Reforms and Emergence of New Channels
Author 
Ghosh, Nilabja. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335524.1)
Electronic Access 
http://dx.doi.org/10.1007/978-81-322-1572-1
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4. 
Cover image for Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
Author 
Schieblon, Claudia. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337756.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01322-6
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5. 
Cover image for Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung
Grundlagen der Immobilienwirtschaft Recht – Steuern – Marketing – Finanzierung – Bestandsmanagement – Projektentwicklung
Author 
Brauer, Kerry-U. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337851.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01658-6
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6. 
Cover image for Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
Author 
Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337907.1)
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http://dx.doi.org/10.1007/978-3-658-01885-6
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7. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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8. 
Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Author 
Klapdor, Sebastian. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335272.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01732-3
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9. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
Author 
Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335368.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4399-6
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10. 
Cover image for Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Erfolgreich im Pharma-Marketing Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Author 
Umbach, Günter. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338542.1)
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http://dx.doi.org/10.1007/978-3-8349-4571-6
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11. 
Cover image for Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Program
Author 
Funk, Tom. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(330603.1)
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http://dx.doi.org/10.1007/978-1-4302-4408-0
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12. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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