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2013
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13. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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14. 
Cover image for Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Author 
Phillips, Ronnie J. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331894.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5900-2
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15. 
Cover image for CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
Author 
Heinrich, Peter. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337373.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-40110-7
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16. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337024.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-30657-0
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17. 
Cover image for Einführung in die Medienwirtschaftslehre
Einführung in die Medienwirtschaftslehre
Author 
Zydorek, Christoph. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337413.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00016-5
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18. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(332484.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-9485-0
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19. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333164.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-27898-3
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20. 
Cover image for Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Digitales Empfehlungsmarketing Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)
Author 
Lis, Bettina. author. Korchmar, Simon. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337663.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01008-9
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21. 
Cover image for Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Author 
Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337740.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01260-1
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22. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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23. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
Author 
Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333683.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-33233-3
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24. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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