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13. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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14. 
Cover image for State Aid for Newspapers Theories, Cases, Actions
State Aid for Newspapers Theories, Cases, Actions
Author 
Murschetz, Paul. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334031.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-35691-9
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15. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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16. 
Cover image for Mediaplanung Methodische Grundlagen und praktische Anwendungen
Mediaplanung Methodische Grundlagen und praktische Anwendungen
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337024.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-30657-0
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17. 
Cover image for Einführung in die Medienwirtschaftslehre
Einführung in die Medienwirtschaftslehre
Author 
Zydorek, Christoph. author. SpringerLink (Online service)
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ONLINE(337413.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00016-5
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18. 
Cover image for Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
Author 
Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337420.1)
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http://dx.doi.org/10.1007/978-3-658-00035-6
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19. 
Cover image for Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Author 
Schneider, Martin. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338486.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4256-2
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20. 
Cover image for The Digital Glocalization of Entertainment New Paradigms in the 21st Century Global Mediascape
The Digital Glocalization of Entertainment New Paradigms in the 21st Century Global Mediascape
Author 
Sigismondi, Paolo. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-0908-3
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21. 
Cover image for Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Virtualization of Universities Digital Media and the Organization of Higher Education Institutions
Author 
Pfeffer, Thomas. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-2065-1
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22. 
Cover image for Medien-Frames und ihre Entstehung
Medien-Frames und ihre Entstehung
Author 
Potthoff, Matthias. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-531-19648-0
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23. 
Cover image for Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
Author 
Schüür-Langkau, Anja. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-658-00367-8
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24. 
Cover image for Angst und Leistung in Teams der Medienwirtschaft Systemtheorie – Marktanforderungen – Wirkfaktoren
Angst und Leistung in Teams der Medienwirtschaft Systemtheorie – Marktanforderungen – Wirkfaktoren
Author 
Sorge, Stefanie. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-3890-9
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