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13. 
Cover image for Web 2.0 Neue Perspektiven für Marketing und Medien
Web 2.0 Neue Perspektiven für Marketing und Medien
Author 
Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-13787-7
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14. 
Cover image for The Silver Market Phenomenon Marketing and Innovation in the Aging Society
The Silver Market Phenomenon Marketing and Innovation in the Aging Society
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Kohlbacher, Florian. editor. Herstatt, Cornelius. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-14338-0
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15. 
Cover image for Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
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Hult, G. Tomas M. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4614-3819-9
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16. 
Cover image for Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen
Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen
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Lauper, Patricia. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6721-3
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17. 
Cover image for Nachhaltigkeit in der Gesundheitsvorsorge Wie Krankenkassen Marketing und Prävention erfolgreich verbinden
Nachhaltigkeit in der Gesundheitsvorsorge Wie Krankenkassen Marketing und Prävention erfolgreich verbinden
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Scherenberg, Viviane. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6749-7
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18. 
Cover image for Collaboration and Co-creation New Platforms for Marketing and Innovation
Collaboration and Co-creation New Platforms for Marketing and Innovation
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Bhalla, Gaurav. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4419-7082-4
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19. 
Cover image for Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe
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Codita, Roxana. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-6169-3
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20. 
Cover image for The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
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Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-02109-1
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21. 
Cover image for Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
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Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.
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22. 
Cover image for Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM
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von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-76514-1
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23. 
Cover image for Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
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Dressler, Matthias. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9934-4
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24. 
Cover image for Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z
Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z
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Schneider, Willy. author. Hennig, Alexander. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-79862-0
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