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13. 
Cover image for Human vs ChatGPT : language of advertising in beauty products advertisements
Human vs ChatGPT : language of advertising in beauty products advertisements
Author 
Skubis, Ida, author. Kołodziejczyk, Dominika, author.
Preferred Shelf Number 
HF5828.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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14. 
Cover image for Consumer behaviour and digital transformation
Consumer behaviour and digital transformation
Author 
Gbadamosi, Ayantunji, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003242031
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for DIGITAL MARKETING analyzing its transversal impact.
DIGITAL MARKETING analyzing its transversal impact.
Author 
Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003384960
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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16. 
Cover image for Strategic content marketing : creating effective content in practice
Strategic content marketing : creating effective content in practice
Author 
Farkas, Dan, author. Geier, Rebecca, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003369103
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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17. 
Cover image for Online social networks in business frameworks
Online social networks in business frameworks
Author 
Rathi, Sudhir Kumar, editor. Keswani, Bright. Saxena, Rakesh Kumar. Kapoor, Sumit Kumar. Gupta, Sangita.
Preferred Shelf Number 
HF5415.1265 .O55 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126
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18. 
Cover image for DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES
DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES
Author 
Mastromartino, Brandon, editor. Zhang, James J., editor.
Preferred Shelf Number 
GV716
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003430353
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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19. 
Cover image for Digital content marketing : creating value in practice
Digital content marketing : creating value in practice
Author 
Krowinska, Agata, editor. Backhaus, Christof, editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003346500
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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20. 
Cover image for Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement
Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement
Author 
Sheth, Jagdish N. editor. Jain, Varsha. editor. Mogaji, Emmanuel. editor. Ambika, Anupama. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-33898-4
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21. 
Cover image for Upgrade culture and technological change : the business of the future
Upgrade culture and technological change : the business of the future
Author 
Rottinghaus, Adam Richard, author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003193869
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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22. 
Cover image for Integrated marketing communication : advertising and promotion in a digital world
Integrated marketing communication : advertising and promotion in a digital world
Author 
Juska, Jerome M., author.
Preferred Shelf Number 
HF6146 .I58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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23. 
Cover image for Social media storms : empowering leadership beyond crisis management
Social media storms : empowering leadership beyond crisis management
Author 
Rydén, Pernille, 1969- author. Hossain, Muhammad Ismail, 1979- author. Kottika, Efthymia, 1982- author.
Preferred Shelf Number 
HM742 .R93 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780367853297
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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24. 
Cover image for Branded content : the fateful merging of media and marketing
Branded content : the fateful merging of media and marketing
Author 
Hardy, Jonathan, 1963- author.
Preferred Shelf Number 
HF6146 .P78 H39 2022
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781315641065
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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