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13. 
Cover image for International business and culture : challenges in cross-cultural marketing and management
International business and culture : challenges in cross-cultural marketing and management
Author 
Bartosik-Purgat, Małgorzata, editor. Guzek, Monika, editor.
Preferred Shelf Number 
HD62.4
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032636962
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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14. 
Cover image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Author 
Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Author 
Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003307457
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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16. 
Cover image for Shifting the marketing mindset : a toolkit to drive sustainable transformation
Shifting the marketing mindset : a toolkit to drive sustainable transformation
Author 
Millard Dereudre, Clara, author.
Preferred Shelf Number 
HF5413
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003422709
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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17. 
Cover image for DIGITAL MARKETING analyzing its transversal impact.
DIGITAL MARKETING analyzing its transversal impact.
Author 
Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003384960
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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18. 
Cover image for Service management and marketing principles : competing in the service economy
Service management and marketing principles : competing in the service economy
Author 
Kandampully, Jay, author. Solnet, David J., author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003470373
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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19. 
Cover image for Gerilla pazarlama : Z kuşağı üzerine ampirik bir çalışma
Gerilla pazarlama : Z kuşağı üzerine ampirik bir çalışma
Author 
Onurlubaş, Ebru.
Preferred Shelf Number 
HF5415 O587 2024
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20. 
Cover image for The customer excellence enterprise : a playbook for creating customers for life
The customer excellence enterprise : a playbook for creating customers for life
Author 
Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.
Preferred Shelf Number 
HF5415.5 .S559 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408
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21. 
Cover image for Reimagining operational excellence : inspirations from Asia
Reimagining operational excellence : inspirations from Asia
Author 
Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.
Preferred Shelf Number 
HF5415.13 .K653 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310401
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22. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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23. 
Cover image for Artificial intelligence for marketing management
Artificial intelligence for marketing management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HF5415 .E7959 2023 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003280392
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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24. 
Cover image for Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Author 
Peña, Alicia de la (Lecturer in marketing), editor. Amezcua Nunez, Juan Bernardo, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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