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13. 
Cover image for Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Author 
Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003307457
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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14. 
Cover image for Strategic content marketing : creating effective content in practice
Strategic content marketing : creating effective content in practice
Author 
Farkas, Dan, author. Geier, Rebecca, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003369103
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for Marketing for sustainable development : rethinking consumption models
Marketing for sustainable development : rethinking consumption models
Author 
Dekhili, Sihem, editor.
Preferred Shelf Number 
HC79 .E5
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176
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16. 
Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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17. 
Cover image for Visual analytics with Tableau
Visual analytics with Tableau
Author 
Loth, Alexander, author. Vogel, Nate, writer of foreword. Sparkes, Sophie, writer of foreword.
Preferred Shelf Number 
QA76.9 .I52 L585 2019 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119561996
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18. 
Cover image for Communications writing and design : the integrated manual for marketing, advertising, and public relations
Communications writing and design : the integrated manual for marketing, advertising, and public relations
Author 
DiMarco, John, editor.
Preferred Shelf Number 
HM851
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485
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19. 
Cover image for Marketing communications
Marketing communications
Author 
Egan, John.
Preferred Shelf Number 
HF5415.123 E4 2015
Format: 
Availability 
Beytepe Library~1
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20. 
Cover image for Cambridge Marketing Handbook : Communications
Cambridge Marketing Handbook : Communications
Author 
Bax, Steve.
Preferred Shelf Number 
HF5415 B39 2013
Format: 
Availability 
Beytepe Library~1
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21. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333211.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-28897-5
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22. 
Cover image for Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
Author 
Azevedo, Abaet�e de. Pomeranz, Ricardo.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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23. 
Cover image for Location-based marketing for dummies
Location-based marketing for dummies
Author 
Strout, Aaron. Schneider, Mike.
Preferred Shelf Number 
HF5415 S76 2011 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
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24. 
Cover image for Demystifying Marketing A guide to the fundamentals for engineers
Demystifying Marketing A guide to the fundamentals for engineers
Author 
Forsyth, Patrick
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1049/PBMT023E
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