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13. 
Cover image for Multi-Channel-Communications- und Marketing-Management
Multi-Channel-Communications- und Marketing-Management
Author 
Emrich, Christin. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9685-5
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14. 
Cover image for Revenue Management Grundlagen und Mathematische Methoden
Revenue Management Grundlagen und Mathematische Methoden
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Klein, Robert. author. Steinhardt, Claudius. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-68845-7
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15. 
Cover image for Warranty Management and Product Manufacture
Warranty Management and Product Manufacture
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Murthy, D.N. Prabhakar. author. Blischke, Wallace R. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/1-84628-258-6
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16. 
Cover image for B2B Brand Management
B2B Brand Management
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Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-44729-0
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17. 
Cover image for Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
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Greve, Goetz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/3-8350-5705-7
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18. 
Cover image for The Theory and Practice of Revenue Management
The Theory and Practice of Revenue Management
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Talluri, Kalyan T. author. Ryzin, Garrett J. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/b139000
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19. 
Cover image for The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
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Portmann, Edy. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-33233-3
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20. 
Cover image for Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation
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Rajola, Federico. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-35554-7
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21. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
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Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-37952-9
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22. 
Cover image for Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation
Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation
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Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-4176-3
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23. 
Cover image for Customer Relationship Management Concept, Strategy, and Tools
Customer Relationship Management Concept, Strategy, and Tools
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Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-20110-3
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24. 
Cover image for Service Management The New Paradigm in Retailing
Service Management The New Paradigm in Retailing
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Kandampully, Jay. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-1-4614-1554-1
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