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25. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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26. 
Cover image for The darker side of social media : consumer psychology and mental health
The darker side of social media : consumer psychology and mental health
Author 
Scheinbaum, Angeline Close, editor.
Preferred Shelf Number 
HM742
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410058
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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27. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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28. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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29. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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30. 
Cover image for Sustainable Food Innovation
Sustainable Food Innovation
Author 
Serventi, Luca. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-12358-0
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31. 
Cover image for Customer experience analytics : how customers can better guide your web and app design decisions
Customer experience analytics : how customers can better guide your web and app design decisions
Author 
Arikan, Akin, 1969- author.
Preferred Shelf Number 
HF5415.335
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003335191
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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32. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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33. 
Cover image for Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Author 
Howaniec, Honorata, author.
Preferred Shelf Number 
HD60
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317364
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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34. 
Cover image for ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
ABUSIVE CUSTOMER breaking the silence around customers' aggressive behavior.
Author 
Yorgov, Ivaylo.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003402565
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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35. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Author 
Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003201151
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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36. 
Cover image for Internet of behaviours (IoB)
Internet of behaviours (IoB)
Author 
Dhaya, R., 1983- editor. Kanthavel, R., 1974- editor.
Preferred Shelf Number 
TK5105.8857
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305170
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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