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25. 
Cover image for Effective advertising understanding when, how, and why advertising works
Effective advertising understanding when, how, and why advertising works
Author 
Tellis, Gerard J., 1950-
Preferred Shelf Number 
ONLINE(368199.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/effective-advertising
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26. 
Cover image for Fables, fashions, and facts about advertising a study of 28 enduring myths
Fables, fashions, and facts about advertising a study of 28 enduring myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368299.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising
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27. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF 5823 B387 2004
Format: 
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28. 
Cover image for Advertising promotion : Suplemental aspects of integrated marketing communications
Advertising promotion : Suplemental aspects of integrated marketing communications
Author 
Shimp, Terence A.
Preferred Shelf Number 
HF 5415.123 S54 2000
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29. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
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30. 
Cover image for Industrial marketing communications : business-to-business advertising, promotion and PR
Industrial marketing communications : business-to-business advertising, promotion and PR
Author 
Hart, Norman A.
Preferred Shelf Number 
HF 5415 H372 1993
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31. 
Cover image for Ideation
Ideation
Author 
Mahon, Nik.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139
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32. 
Cover image for Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicators
Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicators
Author 
Bush, Lee (Professor of strategic communications), author. Lindsey, Karen (Professor of strategic communications), author.
Preferred Shelf Number 
HD30.3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003411796
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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33. 
Cover image for 101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şey
101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şey
Author 
Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.
Preferred Shelf Number 
HF5814 A7719 2023
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34. 
Cover image for APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH
APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISH
Author 
Ho, Nga-Ki Mavis.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003290575
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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35. 
Cover image for Dikkat et!!! reklam var...
Dikkat et!!! reklam var...
Author 
Yaman, Fikret.
Preferred Shelf Number 
HM1221 Y37 2022
Format: 
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36. 
Cover image for Reklamcılığın temel ilkeleri
Reklamcılığın temel ilkeleri
Author 
Yücel, Halime.
Preferred Shelf Number 
HF5823 Y92 2022
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