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25. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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26. 
Cover image for Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments
Author 
Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
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27. 
Cover image for Structural equation modeling approaches to e-service adoption
Structural equation modeling approaches to e-service adoption
Author 
Akgul, Yakup, 1977- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8015-7
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28. 
Cover image for Methods in consumer research. Volume 1, New approaches to classic methods
Methods in consumer research. Volume 1, New approaches to classic methods
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081020890
ScienceDirect http://www.sciencedirect.com/science/book/9780081020890
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29. 
Cover image for Methods in consumer research. Volume 2, Alternative approaches and special applications
Methods in consumer research. Volume 2, Alternative approaches and special applications
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081017432
ScienceDirect http://www.sciencedirect.com/science/book/9780081017432
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30. 
Cover image for Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Author 
Nsæ, Tormod. Varela, Paula. Berget, Ingunn.
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ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081010006
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31. 
Cover image for Temel tüketici davranışı ve pazarlama stratejileri
Temel tüketici davranışı ve pazarlama stratejileri
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K634 2017
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32. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2016
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33. 
Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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34. 
Cover image for Predictive analytics and data mining : concepts and practice with RapidMiner
Predictive analytics and data mining : concepts and practice with RapidMiner
Author 
Kotu, Vijay, author. Deshpande, Balachandre, author.
Preferred Shelf Number 
ONLINE(355377.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780128014608
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35. 
Cover image for Customer's new voice : extreme relevancy and experience through volunteered customer information
Customer's new voice : extreme relevancy and experience through volunteered customer information
Author 
McKean, John, 1956-
Preferred Shelf Number 
ONLINE(342158.1)
Electronic Access 
ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781119017097
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36. 
Cover image for Tüketici davranışları
Tüketici davranışları
Author 
Öztürk, M. Büşra Engin.
Preferred Shelf Number 
HF5415.32 O98 2015
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