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1. 
Cover image for Media für Manager Alles, was Sie über Medien und Media-Agenturen wissen müssen
Media für Manager Alles, was Sie über Medien und Media-Agenturen wissen müssen
Author 
Marx, Anne. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9670-1
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2. 
Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.
Author 
Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9834-7
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3. 
Cover image for E-Merging Media Communication and the Media Economy of the Future
E-Merging Media Communication and the Media Economy of the Future
Author 
Zerdick, Axel. editor. Picot, Arnold. editor. Schrape, Klaus. editor. Burgelman, Jean-Claude. editor. Silverstone, Roger. editor.
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http://dx.doi.org/10.1007/b138359
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4. 
Cover image for Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Author 
Feldmann, Valerie. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/b139034
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5. 
Cover image for State Aid for Newspapers Theories, Cases, Actions
State Aid for Newspapers Theories, Cases, Actions
Author 
Murschetz, Paul. editor. SpringerLink (Online service)
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ONLINE(334031.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-35691-9
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6. 
Cover image for Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Author 
Phillips, Ronnie J. author. SpringerLink (Online service)
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ONLINE(331894.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5900-2
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7. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
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ONLINE(332484.1)
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http://dx.doi.org/10.1007/978-1-4614-9485-0
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8. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333164.1)
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http://dx.doi.org/10.1007/978-3-642-27898-3
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9. 
Cover image for Electronic Signatures for B2B Contracts Evidence from Australia
Electronic Signatures for B2B Contracts Evidence from Australia
Author 
Srivastava, Aashish. author. SpringerLink (Online service)
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ONLINE(335454.1)
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http://dx.doi.org/10.1007/978-81-322-0743-6
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10. 
Cover image for Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Author 
Schneider, Martin. editor. SpringerLink (Online service)
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ONLINE(338486.1)
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http://dx.doi.org/10.1007/978-3-8349-4256-2
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11. 
Cover image for Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Author 
Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)
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ONLINE(337740.1)
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http://dx.doi.org/10.1007/978-3-658-01260-1
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12. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
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http://dx.doi.org/10.1007/978-1-4614-5125-9
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