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25. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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26. 
Cover image for Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Author 
Schneider, Martin. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338486.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4256-2
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27. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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28. 
Cover image for Adolescents, Crime, and the Media A Critical Analysis
Adolescents, Crime, and the Media A Critical Analysis
Author 
Ferguson, Christopher J. author. SpringerLink (Online service)
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ONLINE(332104.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-6741-0
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29. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
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ONLINE(332484.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-9485-0
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30. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(333164.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-27898-3
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31. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
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ONLINE(333211.1)
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http://dx.doi.org/10.1007/978-3-642-28897-5
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32. 
Cover image for Copyright Collective Administration in Nigeria Lessons for Africa
Copyright Collective Administration in Nigeria Lessons for Africa
Author 
Ola, Olukunle. author. SpringerLink (Online service)
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ONLINE(334057.1)
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http://dx.doi.org/10.1007/978-3-642-35819-7
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33. 
Cover image for Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author 
Solberg Søilen, Klaus. author. SpringerLink (Online service)
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ONLINE(334294.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-36793-9
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34. 
Cover image for Resistance, Liberation Technology and Human Rights in the Digital Age
Resistance, Liberation Technology and Human Rights in the Digital Age
Author 
Ziccardi, Giovanni. author. SpringerLink (Online service)
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ONLINE(335936.1)
Electronic Access 
http://dx.doi.org/10.1007/978-94-007-5276-4
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35. 
Cover image for Die Digitalisierung von Medien und Kultur
Die Digitalisierung von Medien und Kultur
Author 
Becker, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337579.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00729-4
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36. 
Cover image for Markenpsychologie Wie Marken wirken - Was Marken stark macht
Markenpsychologie Wie Marken wirken - Was Marken stark macht
Author 
Gutjahr, Gert. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337913.1)
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http://dx.doi.org/10.1007/978-3-658-01926-6
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