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25. 
Cover image for Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group.
Understanding business marketing and purchasing : An interaction approach /ed. by David Ford on behalf of the IMP Group.
Author 
Ford, David, 1944- ed.
Preferred Shelf Number 
HF 5415.1263 U2 2002
Format: 
Availability 
Beytepe Library~1
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26. 
Cover image for Marketing research : Methodological foundations
Marketing research : Methodological foundations
Author 
Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.
Preferred Shelf Number 
HF 5415.2 C5 2002
Format: 
Availability 
Beytepe Library~1
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27. 
Cover image for Tüketici davranışı
Tüketici davranışı
Author 
Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.
Preferred Shelf Number 
HF 415.32 O33 2002
Format: 
Availability 
Beytepe Library~1
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