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25. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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26. 
Cover image for The darker side of social media : consumer psychology and mental health
The darker side of social media : consumer psychology and mental health
Author 
Scheinbaum, Angeline Close, editor.
Preferred Shelf Number 
HM742
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410058
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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27. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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28. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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29. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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30. 
Cover image for Sustainable Food Innovation
Sustainable Food Innovation
Author 
Serventi, Luca. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-12358-0
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31. 
Cover image for Internet of behaviours (IoB)
Internet of behaviours (IoB)
Author 
Dhaya, R., 1983- editor. Kanthavel, R., 1974- editor.
Preferred Shelf Number 
TK5105.8857
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305170
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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32. 
Cover image for The Routledge handbook of digital consumption
The Routledge handbook of digital consumption
Author 
Llamas, Rosa, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HM851
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317524
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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33. 
Cover image for MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
Author 
Rasmussen, Gitte, editor. Van Leeuwen, Theo, 1947- editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003284123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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34. 
Cover image for Advertising and consumer society : a critical introduction
Advertising and consumer society : a critical introduction
Author 
Holm, Nicholas, author.
Preferred Shelf Number 
HF5811
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003253037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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35. 
Cover image for Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Marketing by contingency in the time of Covid-19 : overcoming business crises and meeting marketing challenges
Author 
Peña, Alicia de la (Lecturer in marketing), editor. Amezcua Nunez, Juan Bernardo, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003300694
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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36. 
Cover image for Customer experience analytics : how customers can better guide your web and app design decisions
Customer experience analytics : how customers can better guide your web and app design decisions
Author 
Arikan, Akin, 1969- author.
Preferred Shelf Number 
HF5415.335
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003335191
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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