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25. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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26. 
Cover image for The darker side of social media : consumer psychology and mental health
The darker side of social media : consumer psychology and mental health
Author 
Scheinbaum, Angeline Close, editor.
Preferred Shelf Number 
HM742
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410058
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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27. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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28. 
Cover image for Mastering marketing data science : a comprehensive guide for today's marketers
Mastering marketing data science : a comprehensive guide for today's marketers
Author 
Brown, Iain, 1942- author.
Preferred Shelf Number 
HF5415.125 .B76 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394309436
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29. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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30. 
Cover image for Sustainable Food Innovation
Sustainable Food Innovation
Author 
Serventi, Luca. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-031-12358-0
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31. 
Cover image for BEHAVIORAL ECONOMICS the basics.
BEHAVIORAL ECONOMICS the basics.
Author 
Corr, Philip J., author. Plagnol, Anke C., author.
Preferred Shelf Number 
HB74 .P8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003166900
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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32. 
Cover image for MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
MULTIMODALITY AND SOCIAL INTERACTION IN ONLINE AND OFFLINE SHOPPING
Author 
Rasmussen, Gitte, editor. Van Leeuwen, Theo, 1947- editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003284123
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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33. 
Cover image for CONSUMERS AND FOOD understanding and shaping consumer behaviour.
CONSUMERS AND FOOD understanding and shaping consumer behaviour.
Author 
Martinez, Marian Garcia, editor.
Preferred Shelf Number 
HD9000.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003477020
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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34. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
Author 
Parsons, Elizabeth, author. Maclaran, Pauline, author. Chatzidakis, Andreas, author. Ashman, Rachel, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003201151
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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35. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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36. 
Cover image for Internet of behaviours (IoB)
Internet of behaviours (IoB)
Author 
Dhaya, R., 1983- editor. Kanthavel, R., 1974- editor.
Preferred Shelf Number 
TK5105.8857
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305170
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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