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25. 
Cover image for The unmanageable consumer
The unmanageable consumer
Author 
Gabriel, Yiannis, 1952- Lang, Tim.
Preferred Shelf Number 
ONLINE(369747.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-unmanageable-consumer-2e
Format: 
Availability 
Online Library~1
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26. 
Cover image for Customer behavior : a managerial perspective.
Customer behavior : a managerial perspective.
Author 
Sheth, Jagdish N. Mittal, Banwari, ort. yaz.
Preferred Shelf Number 
HF 5415.32 S54 2004
Format: 
Availability 
Beytepe Library~1
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27. 
Cover image for Interpretive consumer research : Paradigms, methodologies & applications
Interpretive consumer research : Paradigms, methodologies & applications
Author 
Beckmann, Suzanne C., ed. Elliott, Richard H., ed.
Preferred Shelf Number 
HF 5415.32 I584 2000
Format: 
Availability 
Beytepe Library~1
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