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Subject: Marketing.

Author

Kotler, Philip.

(6)

(5)

(4)

Altunışık, Remzi.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary, ort. yaz.

(2)

Kirtiş, A. Kazım.

(2)

Kotler, Philip, author.

(2)

Mucuk, İsmet, 1939-

(2)

(2)

Odabaşı, Yavuz.

(2)

Orfanlı, Ender.

(2)

Ritzer, George.

(2)

(2)

Wiley InterScience (Online service)

(2)

(2)

Adcock, Dennis, ort. yaz.

(1)

Adıyaman, Banu, çev.

(1)

Adıyaman, Banu.

(1)

(1)

Alsem, Karel Jan.

(1)

Annacchino, Marc A.

(1)

Armstrongs, Gary.

(1)

Arslan, F. Müge

(1)

Arslan, Kahraman.

(1)

(1)

Babacan, Muazzez.

(1)

Baines, Paul, 1973-

(1)

Baker, Michael John, ed.

(1)

Bakkal, Aslı Kalem, çev.

(1)

Bakkal, Aslı Kalem.

(1)

Barış, Gülfidan, çev.

(1)

(1)

Baysal, Aşkın, ed.

(1)

Bender, Peter Urs.

(1)

Bitner, Mary Jo.

(1)

(1)

Bogusky, A. M. (Alex M.)

(1)

Camp, Lucian, 1953- author.

(1)

(1)

Canan, Gonca, ed.

(1)

Cannon, Joseph P.

(1)

(1)

Chisholm-Burns, Marie A.

(1)

Czinkota, Michael R.

(1)

DeWitt, Tom (Director), author.

(1)

Dekhili, Sihem, editor.

(1)

Della Bita, Albert J. ort.yaz.

(1)

Demirci, Serpil, çev.

(1)

(1)

DiMarco, John, editor.

(1)

Dirsehan, Taşkın

(1)

(1)

Dwyer, F. Robert.

(1)

(1)

Eades, Kenneth M.

(1)

(1)

(1)

Fanconi, Peter, author.

(1)

(1)

Frikha, Azza, author.

(1)

(1)

(1)

Geoghegan, Michael W. (Michael Woodland), 1968-

(1)

Gezer, Taner, translator.

(1)

(1)

Gordon, William, ort. yaz.

(1)

(1)

Gremler, Dwayne D.

(1)

(1)

Groesser, Stefan N., 1978- author.

(1)

Göktem, Levent.

(1)

Hartley, Steven William.

(1)

Hasdemir, Umut, ed.

(1)

Haykır, Ayça.

(1)

Helinsky, Zuzana.

(1)

Hürel, Feridun.

(1)

(1)

Karafakioğlu, Mehmet.

(1)

Karafakıoğlu, Mehmet.

(1)

Kartajaya, Hermawan, 1947-

(1)

Kartajaya, Hermawan, 1947- author.

(1)

Kartajaya, Hermawan, 1947-, author

(1)

Kaya, Şen Süer, çev.

(1)

Kaya, Şen Süer,çev.

(1)

Kennedy, Anna, author.

(1)

Kerin, Roger A.

(1)

Keyes, Jessica, 1950, author.

(1)

Korkmaz, Sezer.

(1)

(1)

Kreutzer, Ralf T. author.

(1)

Kökkaya Chalar, Zeynep.

(1)

Külekçi Dağdeviren, Tuğba.

(1)

Küçük, Selim Ümit.

(1)

Land, Karl-Heinz. author.

(1)

Laseter, Timothy M.

(1)

(1)

Loth, Alexander, author.

(1)

Loudon, David L.

(1)

Lubliner, Murray J.

(1)

Luther, William M.

(1)

(1)

McCarthy, E. Jerome (Edmund Jerome)

(1)

Mermod, Aslı Yüksel. ort. yaz.

(1)

Meyers, Herbert M.

(1)

Miles, Louella.

(1)

Mittal, Banwari, ort. yaz.

(1)

Mussry, Jack, author.

(1)

Nicklin, Terry.

(1)

Odabaşı, Yavuz, çev.

(1)

Olcaytu, Neşe, çev.

(1)

Olsen, Jerry C. ort.yaz.

(1)

(1)

Onurlubaş, Ebru.

(1)

Perreault, William D.

(1)

(1)

Pringle, Hamish.

(1)

Rogers, Lauren, editor.

(1)

Rosen, Emanuel.

(1)

Rudelius, William.

(1)

Salihoğlu, Ali.

(1)

Schaffernicht, Martin F. G., 1961- author.

(1)

Scheurle, Patrick, author.

(1)

Schneider, Mike.

(1)

Sergici, Erdoğan, 1935-

(1)

Setiawan, Iwan, author

(1)

Setiawan, Iwan.

(1)

Seufert, Eric Benjamin.

(1)

Shepherd, Marv.

(1)

Sheth, Jagdish N.

(1)

Silverman, George.

(1)

Simmons, Wayne (Customer experience expert), author.

(1)

(1)

Small, Albert H.

(1)

(1)

Sparkes, Sophie, writer of foreword.

(1)

SpringerLink (Online service)

(1)

Sterne, Jim, 1955- author.

(1)

Stevens, Mark, 1947-

(1)

Stone, Marilyn A.

(1)

(1)

Sullivan, Malcolm.

(1)

(1)

Tanner, John F.

(1)

Tayanç, Dinç, çev.

(1)

Tek, Ömer Baybars

(1)

Thomson, Anthony, 1954- author.

(1)

(1)

(1)

Uslu, Aypar Topkara.

(1)

Uzunidis, Dimitri, editor.

(1)

Vaillancourt, Allison M.

(1)

(1)

Vogel, Nate, writer of foreword.

(1)

Weitz, Barton A., ed.

(1)

Wensley, Robin, 1944- ed.

(1)

(1)

Winsor, John, 1959-

(1)

Yurdakul, Nilay Başok.

(1)

Yüksel, Ülkü.

(1)

Yükselen, Cemal.

(1)

Zeithaml, Valarie A.

(1)

Zorlu, Abdülkadir.

(1)

Çakırer, Mehmet Akif.

(1)

Çetinkaya, Selin, çev.

(1)

Çifçi, Kemal.

(1)

Önce, Asım Günal.

(1)

Öztürk, Sevgi Ayşe.

(1)

Ünsalan, Mustafa.

(1)

Üsdiken, Zehra.

(1)

İslamoğlu, Ahmet Hamdi.

(1)

(1)

Şekerkaya, Ahmet.

(1)

Şensoy, Ümit.

(1)

Language

(72)

(46)

(1)

Publication Date

-

(9)

(9)

(9)

(7)

(6)

(6)

(6)

(6)

(6)

(5)

(5)

(4)

(4)

(4)

(4)

(4)

(4)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

(68)

(16)

Electronic books.

(12)

Consumer behavior.

(9)

BUSINESS & ECONOMICS.

(8)

(7)

(7)

Marketing -- Management.

(6)

Tüketici davranışı.

(6)

Strategic planning.

(5)

Consumption (Economics)

(4)

Pazarlama -- Yönetim.

(4)

Brand name products.

(3)

Export marketing.

(3)

Marketing research.

(3)

(3)

(3)

Stratejik planlama.

(3)

BUSINESS & ECONOMICS -- Finance.

(2)

BUSINESS & ECONOMICS -- Industrial Management.

(2)

BUSINESS & ECONOMICS -- Management Science.

(2)

BUSINESS & ECONOMICS -- Management.

(2)

BUSINESS & ECONOMICS -- Organizational Behavior.

(2)

Bilgi teknolojisi -- Yönetim.

(2)

Brand name products -- Marketing.

(2)

Business enterprises -- Computer networks.

(2)

(2)

Consumption (Economics) -- United States.

(2)

Customer relations.

(2)

(2)

Entrepreneurship.

(2)

(2)

Industrial management.

(2)

International business enterprises.

(2)

(2)

(2)

Markalı ürünler -- Pazarlama.

(2)

Markalı ürünler.

(2)

Marketing -- Gestion.

(2)

Marketing -- United States.

(2)

Marketing channels.

(2)

Müşteri ilişkileri -- Yönetim.

(2)

(2)

Pazarlama araştırması.

(2)

(2)

(2)

Sosyal medya -- Ekonomik yönler

(2)

Sözlü reklamcılık.

(2)

Tüketim (Ekonomi)

(2)

Word-of-mouth advertising.

(2)

(2)

ABD -- TİCARET -- GELİŞMEKTE OLAN ÜLKELER.

(1)

(1)

(1)

Advertising -- New products.

(1)

Analyse visuelle -- Logiciels.

(1)

Artificial intelligence

(1)

Artificial intelligence.

(1)

BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.

(1)

BUSINESS & ECONOMICS -- Mail Order.

(1)

BUSINESS & ECONOMICS -- Marketing -- Direct.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Marketing -- Multilevel.

(1)

BUSINESS & ECONOMICS -- Marketing -- Telemarketing.

(1)

BUSINESS & ECONOMICS / Commerce.

(1)

BUSINESS & ECONOMICS / Finance / General

(1)

(1)

Bank marketing.

(1)

Banques -- Marketing.

(1)

Branding (Marketing)

(1)

Bundling (Marketing)

(1)

Business Communication.

(1)

Business and Management.

(1)

Business communication

(1)

Business communication.

(1)

Business enterprises

(1)

Business enterprises.

(1)

Business ethics.

(1)

(1)

(1)

Communication dans l'entreprise.

(1)

Communication in marketing.

(1)

Computer software industry -- Case studies.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Recherche.

(1)

Consum (Economia)

(1)

Consumer behavior

(1)

Consumer satisfaction.

(1)

Consumers -- Research

(1)

Consumers -- Research.

(1)

Consumers -- Turkey.

(1)

Consumers' preferences.

(1)

Corporations -- Valvations.

(1)

Customer relations

(1)

Customer services.

(1)

(1)

Data Visualization.

(1)

Decision Making

(1)

Decision making.

(1)

Demand (Economic theory)

(1)

Developing countries -- Commerce -- United States.

(1)

Digital marketing.

(1)

Dijital pazarlama.

(1)

Développement durable.

(1)

Economics/Management Science.

(1)

Electronic Commerce)

(1)

(1)

Financial Management.

(1)

Financial institutions -- Marketing

(1)

Financial institutions -- Marketing.

(1)

Financial services industry

(1)

Financial services industry.

(1)

(1)

Franchises (Retail trade)

(1)

GELİŞMEKTE OLAN ÜLKELER -- TİCARET -- ABD.

(1)

(1)

(1)

(1)

Hizmet pazarlaması.

(1)

Industrial marketing.

(1)

(1)

Information Management.

(1)

Information technology -- Management.

(1)

Information technology -- Social aspects

(1)

Information technology -- Social aspects.

(1)

Information visualization -- Computer programs

(1)

Information visualization -- Computer programs.

(1)

Innovations -- Gestion.

(1)

(1)

Intelligence artificielle.

(1)

Internet Marketing.

(1)

Internet marketing

(1)

Internet marketing -- Social aspects.

(1)

Internet marketing.

(1)

Küçük işletmeler.

(1)

(1)

(1)

Library services.

(1)

MARKALI ÜRÜNLER.

(1)

(1)

Manufacturing industries -- United States.

(1)

Marketing -- Asia.

(1)

Marketing -- Asie.

(1)

Marketing -- Communication systems.

(1)

Marketing -- Law and legislation.

(1)

Marketing -- Management

(1)

Marketing -- Recherche.

(1)

Marketing -- Toolbox.

(1)

Marketing management.

(1)

Marketing research

(1)

Marketing sur Internet -- Aspect social.

(1)

Marketing sur Internet.

(1)

(1)

Meetings & Presentations.

(1)

Microfinance -- Management.

(1)

(1)

Médias sociaux -- Aspect économique.

(1)

Médias sociaux -- Recherche.

(1)

Online social networks -- Economic aspects.

(1)

(1)

PERAKENDE TİCARET.

(1)

Packaging -- Design.

(1)

(1)

Paketleme -- Tasarım.

(1)

(1)

(1)

Pazarlama -- ABD.

(1)

Pazarlama -- Alet çantası.

(1)

Pazarlama yönetimi.

(1)

Personnel management.

(1)

Pharmacies -- economics.

(1)

Pharmacy Administration.

(1)

Planification stratégique.

(1)

Preus -- Fixació

(1)

(1)

Prise de décision.

(1)

Product management.

(1)

Productiewijze.

(1)

Productontwikkeling.

(1)

Programari -- Indústria i comerç -- Estudi de casos.

(1)

Public opinion.

(1)

REFERENCE -- Questions & Answers.

(1)

Reklamcılık -- Yeni ürünler.

(1)

Relations avec la clientèle.

(1)

Réseaux sociaux (Internet) -- Aspect économique.

(1)

Réseaux sociaux.

(1)

SOCIAL SCIENCE -- General.

(1)

Sales & Selling.

(1)

Sales management.

(1)

(1)

Satış hakları (Perakende ticaret)

(1)

Satış yönetimi.

(1)

(1)

Sensory evaluation.

(1)

Service industries -- Marketing.

(1)

Service marketing.

(1)

Services financiers.

(1)

Small business -- Growth.

(1)

Small business.

(1)

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Tez Koleksiyonu

Electronic Library

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri Genel Koleksiyon

Sosyal Bilimler Genel Koleksiyon

Wiley E-Book Collection

Library

Beytepe Library

Health Sciences Library

Social Sciences Library

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1.

Cover image for Communications writing and design : the integrated manual for marketing, advertising, and public relations

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Communications writing and design : the integrated manual for marketing, advertising, and public relations

Author

DiMarco, John, editor.

Preferred Shelf Number

HM851

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485

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2.

Cover image for Small money big impact : fighting poverty with microfinance

Small money big impact : fighting poverty with microfinance

Small money big impact : fighting poverty with microfinance

Author

Fanconi, Peter, author. Scheurle, Patrick, author.

Preferred Shelf Number

HG178.3

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481

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3.

Cover image for Artificial intelligence for marketing : practical applications

Artificial intelligence for marketing : practical applications

Artificial intelligence for marketing : practical applications

Author

Sterne, Jim, 1955- author.

Preferred Shelf Number

HF5415 .S775 2017

Electronic Access

https://onlinelibrary.wiley.com/doi/book/10.1002/9781119406341

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4.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

Author

Kotler, Philip. Armstrong, Gary (Gary M.)

Preferred Shelf Number

HF5415 K68 2016

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5.

Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2016

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6.

Cover image for Business development for dummies

Business development for dummies

Business development for dummies

Author

Kennedy, Anna, author.

Preferred Shelf Number

HF5415.1 K46 2015

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7.

Cover image for Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Author

Çakırer, Mehmet Akif.

Preferred Shelf Number

HF5415.127 C139 2015

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8.

Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2015

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9.

Cover image for Marketing communications

Marketing communications

Marketing communications

Author

Egan, John.

Preferred Shelf Number

HF5415.123 E4 2015

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10.

Cover image for Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

Author

Mucuk, İsmet.

Preferred Shelf Number

HF5415 M88 2014

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11.

Cover image for Marketing

Author

Baines, Paul, 1973- Fill, Chris.

Preferred Shelf Number

HF5415 B26 2014

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12.

Cover image for Freemium economics : leveraging analytics and user segmentation to drive revenue

Freemium economics : leveraging analytics and user segmentation to drive revenue

Freemium economics : leveraging analytics and user segmentation to drive revenue

Author

Seufert, Eric Benjamin.

Preferred Shelf Number

ONLINE(356087.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780124166905

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