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25. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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26. 
Cover image for Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
Author 
Meister, Sandra. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4055-1
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27. 
Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail
Online consumer behavior theory and research in social media, advertising, and e-tail
Author 
Close, Angeline.
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ONLINE
Electronic Access 
Click here to view
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28. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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29. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B324 2011
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30. 
Cover image for Consumer behavior knowledge for effective sports and event marketing
Consumer behavior knowledge for effective sports and event marketing
Author 
Kahle, Lynn R. Close, Angeline.
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ONLINE
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31. 
Cover image for Consumer Demand in the United States Prices, Income, and Consumption Behavior
Consumer Demand in the United States Prices, Income, and Consumption Behavior
Author 
Taylor, Lester D. author. Houthakker, H.S. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-1-4419-0510-9
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32. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number 
ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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33. 
Cover image for Health marketing and consumer behavior : A Guide to basic linkages
Health marketing and consumer behavior : A Guide to basic linkages
Author 
Winston, William J., ed.
Preferred Shelf Number 
W 74 H434 1985
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Health Sciences Library~1
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34. 
Cover image for Risk taking and information handling in consumer behavior
Risk taking and information handling in consumer behavior
Author 
Cox, Donald F., ed.
Preferred Shelf Number 
HB 801 R5 1967
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35. 
Cover image for Consumer cosmopolitanism in the age of globalization
Consumer cosmopolitanism in the age of globalization
Author 
Prince, Melvin.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493226
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36. 
Cover image for The inscrutable shopper consumer resistance in retail
The inscrutable shopper consumer resistance in retail
Author 
Minahan, Stella. Ferraro, Carla. Sands, Sean.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493162
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