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Author

Aaker, David A.

(3)

Aktuğlu, Işıl Karpat, 1971-

(3)

De Chernatony, L. (Leslie)

(2)

(2)

Pankratz, Tom M.

(2)

(2)

Tayanç, Dinç, çev.

(2)

(2)

(2)

Yalım, Fevzi, çev.

(2)

Ar, Aybeniz Akdeniz.

(1)

Atılgan, Fatma.

(1)

Babür Tosun, Nurhan.

(1)

Baltacıoğlu, Tunçdan.

(1)

Banet-Weiser, Sarah, 1966-

(1)

(1)

Baysal, Aşkın, ed.

(1)

(1)

Bently, Lionel.

(1)

Borça, Güven.

(1)

Bueno, Bolivar J.

(1)

(1)

Canan, Gonca, ed.

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

Davis, Jennifer.

(1)

(1)

Demirbağ Kaplan, Melike.

(1)

(1)

Dickinson, Paul.

(1)

Duguid, Paul, 1954-

(1)

Erdil, T. Sabri

(1)

Feldwick, Paul.

(1)

(1)

Fulda, Thomas R.

(1)

(1)

Ginsburg, Jane C..

(1)

Goessens, Cindy, ort. yaz.

(1)

Gordon, William, ort. yaz.

(1)

(1)

Grinten, Jaap van der.

(1)

Günay, Günhan, çev.

(1)

Hestad, Monika.

(1)

ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir)

(1)

IGI Global, publisher.

(1)

Information Resources Management Association, editor.

(1)

Ivanova-Gongne, Maria, 1985- editor.

(1)

Jones, John Philip.

(1)

Kalınyazgan, İnci Berna, çev.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane.

(1)

(1)

Knapp, Duane E.

(1)

Koporcic, Nikolina, editor.

(1)

Kotler, Philip.

(1)

(1)

Lin, Yi-Chieh Jessica.

(1)

Lopes, Teresa da Silva, 1968-

(1)

MacInnis, Deborah J.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm, 1951-

(1)

Meriç, Deniz Ermiş, ed.

(1)

(1)

(1)

Morgan, Adam, 1969-

(1)

(1)

(1)

Nadeau, Raymond.

(1)

Nyström, Anna-Greta, 1979- editor.

(1)

Olcaytu, Neşe, çev.

(1)

Ozsomer, Aysegul.

(1)

Paich, Mark. Pharmaceutical product strategy.

(1)

(1)

(1)

Pfoertsch, Waldemar.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

Pringle, Hamish.

(1)

(1)

Randall, Geoffrey.

(1)

(1)

Ries, Laura, ort. yaz.

(1)

Riezebos, H. J., 1960-

(1)

Rivkin, Steve, 1947-

(1)

(1)

Sexton, Donald E., 1943-

(1)

Shipp, Jonathan, katkı ver.

(1)

Solomon, Michael R.

(1)

Tayanç, Neşe Kars, çev.

(1)

Tosun, Nurhan Babür.

(1)

(1)

Tunçel, Hakan, çev.

(1)

Törnroos, Jan-Åke, editor.

(1)

Uysal, Nalan, çev.

(1)

Uztuğ, Ferruh, 1968-

(1)

(1)

Vardar, Nükhet, 1961-

(1)

Wallace, Elaine.

(1)

Wertheimer, Albert I.

(1)

Winkler, Agnieszka M.

(1)

Wisnom, David, ort. yaz.

(1)

(1)

Yüksel, Ülkü.

(1)

Çakırer, Mehmet Akif

(1)

Çetinkaya, Selin, çev.

(1)

Özlük, Nur, çev.

(1)

Özsayar, Elif, çev.

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(40)

(29)

Publication Date

-

(7)

(6)

(6)

(5)

(5)

(5)

(5)

(4)

(3)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(1)

(1)

(1)

Subject

Brand name products.

(33)

Brand name products -- Management.

(18)

Branding (Marketing)

(14)

Product management.

(12)

Markalı ürünler -- Yönetim.

(9)

Markalı ürünler.

(9)

Advertising -- Brand name products.

(6)

Brand name products -- Marketing.

(6)

Brand name products -- Management

(4)

Markalaşma (Pazarlama)

(4)

Markalı Ürünler.

(4)

Markalı ürünler -- Pazarlama.

(4)

Ürün yönetimi.

(4)

Brand name products -- Marketing -- Management.

(3)

Brand name products -- Valuation -- Management.

(3)

Customer relations.

(3)

Intangible property -- Valuation -- Management.

(3)

(3)

New products -- Management.

(3)

Advertising -- Research.

(2)

Brand name products -- Dictionaries.

(2)

Brand name products -- Mathematical models.

(2)

Brand name products -- Planning.

(2)

Brand name products -- Research.

(2)

(2)

Consumer satisfaction.

(2)

Corporate image.

(2)

Drugs -- Marketing.

(2)

Environmental engineering -- Dictionaries.

(2)

Environmental engineering -- Directories.

(2)

MARKALI ÜRÜNLER.

(2)

Markalı Ürünler -- Pazarlama.

(2)

Markalı ürünler -- Araştırma.

(2)

Markalı ürünler -- Değerlendirme -- Yönetim.

(2)

Markalı ürünler -- Pazarlama -- Yönetim.

(2)

Markalı ürünler -- Planlama.

(2)

Markalı ürünler -- Yönetim

(2)

(2)

Pharmaceutical industry -- Mathematical models.

(2)

Reklam -- Araştırma.

(2)

Trademarks -- Design.

(2)

Trademarks -- Dictionaries.

(2)

Yeni ürünler -- Yönetim.

(2)

Advertising -- Brand name products

(1)

Advertising -- Brand name products -- United States.

(1)

(1)

Benchmarking (Management)

(1)

Brand Name Products

(1)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- History.

(1)

Brand name products -- Law and legislation.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Turkey.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- India.

(1)

Branding (Marketing) -- United States.

(1)

Branding (Marketing).

(1)

Branding (marketing)

(1)

China -- Commerce.

(1)

Commerce -- History.

(1)

Commercial art.

(1)

Consumer behavior -- Research.

(1)

Consumer behavior.

(1)

Consumers' preferences.

(1)

Consumption (Economics) -- Social aspects.

(1)

Customer services.

(1)

Design, Industrial

(1)

Edebi mülkiyet hakları -- Değerlendirme -- Yönetim.

(1)

Electronic books.

(1)

Export marketing.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

Fikri mülkiyet -- Değerlendirme.

(1)

High technology -- Marketing.

(1)

Industrial marketing.

(1)

Intangible property -- Valuation.

(1)

Intellectual property (International law)

(1)

Intellectual property infringement -- China.

(1)

International business enterprises -- Management.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

International business enterprises.

(1)

Kitle İletişim Araçları -- Ekonomik yönleri.

(1)

KÜÇÜK İŞLETMELER -- HALKLA İLİŞKİLER.

(1)

Luxuries -- Marketing.

(1)

MARKALI ÜRÜNLER -- KAMUOYU.

(1)

MARKALI ÜRÜNLER -- SİYASİ YÖNLERİ.

(1)

Marka yönetimi.

(1)

Markalı Ürünler

(1)

Markalı Ürünler -- Pazarlama -- Yönetim.

(1)

Markalı Ürünler -- Yönetim

(1)

Markalı ürünler

(1)

Markalı ürünler -- Değerlendirme.

(1)

Markalı ürünler -- Psikolojik yönleri.

(1)

Markalı ürünler -- Türkiye.

(1)

(1)

Marketing -- Decision making.

(1)

Marketing -- Management.

(1)

Marketing -- Technological innovations.

(1)

Mass media -- Economic aspects.

(1)

Müşteri ilişkileri.

(1)

(1)

(1)

(1)

Pazarlama -- Karar verme.

(1)

Pazarlama -- Teknolojik Yenilikler.

(1)

Pazarlama -- Yönetim.

(1)

Pharmaceutical policy -- United States.

(1)

Product counterfeiting -- China.

(1)

Product design.

(1)

Product management -- India.

(1)

Production management.

(1)

REKLAMCILIK -- MARKALI ÜRÜNLER.

(1)

Reklam -- Markalı ürünler.

(1)

(1)

Reklamcılık -- Markalı ürünler

(1)

Small business -- Public relations.

(1)

Social marketing.

(1)

Social media -- Marketing.

(1)

Tasarım, Endüstriyel.

(1)

Technological innovations -- Management.

(1)

(1)

Ticari markalar -- Tasarım.

(1)

Ticari markalar -- Türkiye.

(1)

Trade marks -- Turkey.

(1)

Trademarks (International law)

(1)

Trademarks -- History.

(1)

Trademarks -- Law and legislation.

(1)

Tüketici davranışı -- Araştırma.

(1)

Tüketici tercihleri.

(1)

ULUSLARARASI TİCARİ TEŞEBBÜSLER -- KAMUOYU.

(1)

ULUSLARARASI TİCARİ TEŞEBBÜSLER -- SİYASİ YÖNLERİ.

(1)

(1)

Yeni Ürünler -- Yönetim.

(1)

Yüksek Teknoloji -- Pazarlama.

(1)

Üretim yönetimi.

(1)

Material Type

Shelf Location

Beytepe General Collection

Electronic Library

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1.

Cover image for Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information

Format:

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Online Library~1

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2.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane, 1956-

Preferred Shelf Number

HD69.B7 K45 2008

Format:

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3.

Cover image for Handbook of pharmaceutical public policy

Handbook of pharmaceutical public policy

Handbook of pharmaceutical public policy

Author

Fulda, Thomas R. Wertheimer, Albert I.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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4.

Brand management 101 : 101 lessons learned from real world marketing

Brand management 101 : 101 lessons learned from real world marketing

Author

Dhar, Mainak.

Preferred Shelf Number

ONLINE

Electronic Access

Wiley Online Library

Format:

Availability

Online Library~1

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5.

Cover image for Marka fotoğrafları

Marka fotoğrafları

Marka fotoğrafları

Author

Vardar, Nükhet, 1961-

Preferred Shelf Number

HD69.B7 V37 2007

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6.

Designing brand experiences

Designing brand experiences

Author

Landa, Robin.

Preferred Shelf Number

HD69.B7 L365 2006

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7.

B2B brand management

B2B brand management

Author

Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.

Preferred Shelf Number

HD69.B7 K68 2006

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8.

Cover image for Bu topraklardan dünya markası çıkar mı?

Bu topraklardan dünya markası çıkar mı?

Bu topraklardan dünya markası çıkar mı?

Author

Borça, Güven.

Preferred Shelf Number

HF5414 .B67 2006

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9.

Cover image for İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

İçimizdeki korsan : meydan okuyan markalar yaratma kültürü

Author

Morgan, Adam.

Preferred Shelf Number

HD 69.B7 M67 2006

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10.

Cover image for Yeni pazarlama trendleri

Yeni pazarlama trendleri

Yeni pazarlama trendleri

Author

Baysal, Aşkın, ed.

Preferred Shelf Number

HF 5415 .Y458 2006

Format:

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11.

Pharmaceutical product strategy using dynamic modeling for effective brand planning

Pharmaceutical product strategy using dynamic modeling for effective brand planning

Author

Paich, Mark. Peck, Corey. Valant, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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12.

Cover image for Pazarlamanın sihirli lambası

Pazarlamanın sihirli lambası

Pazarlamanın sihirli lambası

Author

Trout, Jack. Tunçel, Hakan, çev.

Preferred Shelf Number

HF 5415.13 .T7620 2005

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