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37. 
Cover image for Consumer-brand relationships theory and practice
Consumer-brand relationships theory and practice
Author 
Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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38. 
Cover image for The 4A's of marketing creating value for customers, companies and society
The 4A's of marketing creating value for customers, companies and society
Author 
Sheth, Jagdish N. Sisodia, Rajendra.
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39. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
Author 
Kumar, V., 1957- Petersen, J. Andrew.
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ONLINE
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Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Available by subscription from Safari Books Online
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=974651
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40. 
Cover image for The financial services marketing handbook tactics and techniques that produce results
The financial services marketing handbook tactics and techniques that produce results
Author 
Ehrlich, Evelyn, 1950- Fanelli, Duke, 1954-
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John Wiley http://dx.doi.org/10.1002/9781118531716
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41. 
Cover image for Customer relationship management : concept, strategy, and tools
Customer relationship management : concept, strategy, and tools
Author 
Kumar, V. Reinartz, W.J. (Werner J.), joint author.
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HF5415 K86 2012
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42. 
Cover image for Harvard business review : müşteri sadakatini artırmak
Harvard business review : müşteri sadakatini artırmak
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İnan, Melis.
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HF5415.525 H37 2012
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43. 
Cover image for Customer lifetime value : reshaping the way we manage to maximize profits
Customer lifetime value : reshaping the way we manage to maximize profits
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Bejou, David. Keiningham, Timothy L. Aksoy, Lerzan.
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HF5415.55 C874 2012
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44. 
Cover image for Business plans that work a guide for small business
Business plans that work a guide for small business
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Zacharakis, Andrew. Spinelli, Stephen. Timmons, Jeffry A. Timmons, Jeffry A. Business plans that work.
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45. 
Cover image for Please every customer delivering stellar customer service across cultures
Please every customer delivering stellar customer service across cultures
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Lucas, Robert W.
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46. 
Cover image for Customer relationship management
Customer relationship management
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Anderson, Kristin, 1962- Kerr, Carol.
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47. 
Cover image for Everything I know about business I learned at McDonald's the 7 leadership principles that drive break out success
Everything I know about business I learned at McDonald's the 7 leadership principles that drive break out success
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Facella, Paul. Genn, Adina M.
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48. 
Cover image for Fast innovation achieving superior differentiation, speed to market, and increased profitability
Fast innovation achieving superior differentiation, speed to market, and increased profitability
Author 
George, Michael L. Works, James. Watson-Hemphill, Kimberly.
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