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Language: English

Author

SpringerLink (Online service)

(21)

(15)

Jones, John Philip.

(7)

Fincanon, Jason.

(3)

Okazaki, Shintaro. editor.

(3)

Schaeffler, Jimmy.

(3)

Belch, Michael A., ort. yaz.

(2)

Fearn-Banks, Kathleen.

(2)

IGI Global, publisher.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

(2)

Rayport, Jeffrey F.

(2)

Rivkin, Steve, 1947-

(2)

Siau, Keng. editor.

(2)

(2)

(1)

Alburger, James R., 1950-

(1)

Alozie, Emmanuel C.

(1)

(1)

Alt, Florian. editor.

(1)

(1)

Andrews, David L., 1962-, ed.

(1)

Applegate, Edd.

(1)

Argenti, Paul A.

(1)

Arntson, Amy E.

(1)

Art Directors Club Of New York.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Asahi, Yumi. editor.

(1)

Atkin, Charles K.

(1)

Babiloni, Fabio. author.

(1)

Baines, Paul, 1973-

(1)

(1)

Bartolomeo, Giovanni, 1977-

(1)

Barton, Roger, 1903-

(1)

Başev, Sinem Eyice.

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Benatallah, Boualem. editor.

(1)

Bennett, Anthony G.

(1)

Berger, Arthur Asa, 1933-

(1)

Berges, Steve, 1959-

(1)

Berkowitz, Eric N.

(1)

Bestavros, Azer. editor.

(1)

Beyerle, Tulga, editor, publisher.

(1)

Bidgoli, Hossein.

(1)

Bivins, Thomas H. (Thomas Harvey), 1947-

(1)

Bodian, Nat G., 1921-

(1)

Bontcheva, Kalina. editor.

(1)

Boylu, Ayfer Aydiner.

(1)

(1)

Briana, Despina D. editor.

(1)

Buckingham, David.

(1)

Burke, John D., 1917-

(1)

Burnett, John, ort. yaz.

(1)

Burns, David J., 1958- editor.

(1)

Calcott, Lori. author.

(1)

(1)

(1)

Carlson, Greg N., 1948-

(1)

(1)

Catania, Barbara. editor.

(1)

Chambers, Donna.

(1)

(1)

Cheng, Hong, 1958- editor.

(1)

Cherubino, Patrizia. author.

(1)

Chwe, Michael Suk-Young, 1965-

(1)

(1)

Ciochetto, Lynne.

(1)

Close, Angeline.

(1)

Cohen, Marshal.

(1)

(1)

Conlan, Owen. editor.

(1)

Cook, Daniel Thomas, 1961-

(1)

(1)

Cooper, Scott W.

(1)

(1)

Corrigan, Peter, 1955-

(1)

(1)

Cullen, Kristin.

(1)

Dabholkar, Pratibha A., author.

(1)

Dahlén, Micael. editor.

(1)

(1)

(1)

Di Renzo, Gian Carlo. editor.

(1)

Diehl, Sandra. editor.

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Drumwright, Minette E.

(1)

Döring, Jürgen, 1954- author, editor, curator.

(1)

Edwards, Dianna.

(1)

(1)

Eisend, Martin. editor.

(1)

Elliott, Richard H., ort. yaz.

(1)

Emmons, Kimberly, 1972-

(1)

Evening, Martin, author.

(1)

Faulkner, Joanne.

(1)

Feldwick, Paul.

(1)

Fennis, Bob Michaël, 1968-

(1)

Fishback, Steven.

(1)

Fletcher, Winston.

(1)

(1)

Forrester, Duane.

(1)

Franz, Michael M., 1976-

(1)

Fuhr, Norbert. editor.

(1)

(1)

(1)

Garvey, Ellen Gruber.

(1)

Gilbreath, Bob.

(1)

Glencoe/McGraw-Hill.

(1)

Goddard, Angela, 1954-

(1)

Goldman, Aaron, 1978-

(1)

Goldman, Robert, 1949-

(1)

Goude, Jean-Paul, 1940-

(1)

Gray, Jonathan (Jonathan Alan)

(1)

Greenberg, Herb.

(1)

(1)

(1)

Grolier Business Library :

(1)

Grutzner, Fritz.

(1)

Gunter, Barrie.

(1)

(1)

Haller, Armin. editor.

(1)

Hanbury, Allan. editor.

(1)

Hansen, Anders, 1957-

(1)

Hart, Norman A.

(1)

He, Wang. author.

(1)

Heath, Robert, 1947-

(1)

Hershkowitz-Coore, Sue.

(1)

Hetsroni, Amir.

(1)

Hight, Eleanor M.

(1)

Holzner, Steven.

(1)

Hunt, Ben (Ben R.)

(1)

Huntington, Carla Stalling, 1961-

(1)

Hurd, Philippa, translator.

(1)

(1)

Jackson, Steven J., 1958-, ed.

(1)

Jacobson, Annette R.

(1)

Jagpal, Sharan, 1947-

(1)

Jagpal, Shireen.

(1)

(1)

Jewler, A. Jerome.

(1)

Johnson, Phillip (Phillip Michael)

(1)

Kabani, Shama Hyder.

(1)

Karimi, Hassan A.

(1)

(1)

Katz, Helen E., author.

(1)

Kazai, Gabriella. editor.

(1)

Kenny, Colum, 1951- author.

(1)

Klapdor, Sebastian. author.

(1)

(1)

Korda, Andrea, 1980-

(1)

Koschnick, Wolfgang J., 1942- hrsg.

(1)

(1)

Lacey, Karen, 1963-

(1)

(1)

Langner, Tobias. editor.

(1)

Lawless, Séamus. editor.

(1)

Lee, Kristie, bookjacket designer.

(1)

Levy, Sidney J., 1921-

(1)

Lichty, Lawrence Wilson.

(1)

Liu, Peng. author.

(1)

Longman, Kenneth A.

(1)

(1)

Lundström, Lars-Ingemar.

(1)

Lürzer's Archive Special (Firm)

(1)

(1)

Macklin, M. Carole.

(1)

(1)

Malouf, Charles A.

(1)

Mandell, Maurice I.

(1)

Mann, Robert, 1958-

(1)

Mannheimer, Katie.

(1)

Manolopoulos, Yannis. editor.

(1)

(1)

(1)

Martin, Chuck, 1949-

(1)

Mason, Nicholas, 1970-

(1)

Massey, William F. ed.

(1)

(1)

McAllister, Matthew P.

(1)

McCarthy, Anna, 1967-

(1)

McEuen, Melissa A., 1961-

(1)

McFall, Elizabeth Rose.

(1)

McGlone, Matthew S., 1966-

(1)

(1)

Messaris, Paul.

(1)

Meyers, Cynthia B.

(1)

Michelis, Daniel. editor.

(1)

Miles, Jason, 1970-

(1)

Miskelly, Matthew, editor.

(1)

Mogaji, Emmanuel, editor.

(1)

Mooij, Marieke K. de, 1943-

(1)

Language

(2)

(1)

Publication Date

-

(44)

(31)

(21)

(20)

(13)

(11)

(10)

(10)

(8)

(8)

(8)

(7)

(7)

(7)

(5)

(5)

(5)

(4)

(4)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

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(1)

(1)

Subject

(33)

Internet advertising.

(19)

Internet marketing.

(18)

(16)

(8)

Advertising -- Psychological aspects.

(7)

Advertising -- Social aspects.

(7)

Communication in marketing.

(7)

(7)

Consumer behavior.

(6)

Electronic commerce.

(6)

SATIŞ GELİŞTİRME.

(6)

Advertising -- Brand name products.

(5)

Brand name products.

(5)

Branding (Marketing)

(5)

Facebook (Electronic resource)

(5)

Sales promotion.

(5)

Strategic planning.

(5)

Web sites -- Design.

(5)

Advertising -- United States.

(4)

Advertising layout and typography.

(4)

Consumption (Economics) -- Social aspects.

(4)

Customer relations.

(4)

Digital signage.

(4)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Case studies.

(3)

Advertising -- Moral and ethical aspects.

(3)

Advertising -- Research.

(3)

Advertising copy.

(3)

Advertising media planning.

(3)

Business enterprises -- Computer networks.

(3)

Commercial art.

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Creative ability in business.

(3)

Electronic books.

(3)

Flash (Computer file)

(3)

Graphic arts -- Technique.

(3)

Marketing -- Management.

(3)

Online social networks -- Economic aspects.

(3)

(3)

Reklam tasarımı ve tipografisi.

(3)

Signs and signboards.

(3)

Social media -- Marketing.

(3)

(3)

(3)

Word-of-mouth advertising.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Language.

(2)

Advertising -- Tourism.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising -- Vocational guidance.

(2)

Advertising agencies.

(2)

Advertising and children.

(2)

Advertising laws -- United States.

(2)

Advertising laws.

(2)

Advertising, Direct-mail.

(2)

Advertising, Political.

(2)

Advocacy advertising -- United States.

(2)

Consumer education -- United States.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Creative ability.

(2)

Crisis management -- Case studies.

(2)

Data protection.

(2)

Direct marketing.

(2)

Economics/Management Science.

(2)

Electronic commerce -- Case studies.

(2)

Globalization -- Economic aspects.

(2)

Grafik Sanatlar -- Teknik.

(2)

Grafik tasarım (Tipografi).

(2)

Graphic design (Typography)

(2)

(2)

(2)

Marketing -- Costs.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing channels.

(2)

Mass media -- Moral and ethical aspects.

(2)

Mass media and business.

(2)

Multimedia communications.

(2)

Online social networks.

(2)

Persuasion (Psychology)

(2)

Public relations -- Management -- Case studies.

(2)

Public relations.

(2)

(2)

Sex in advertising.

(2)

Small business marketing.

(2)

Social media -- Economic aspects.

(2)

Trademarks -- Design.

(2)

Viral marketing.

(2)

Web site development.

(2)

Web sites -- Marketing.

(2)

20. yy. -- Tahminler.

(1)

Advertising -- Africa, Sub-Saharan.

(1)

Advertising -- Alcoholic beverages.

(1)

Advertising -- Awards

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Banks and banking.

(1)

Advertising -- Brand name products -- United States.

(1)

Advertising -- Clothing and dress -- History -- 20th century.

(1)

Advertising -- Cosmetics -- Handbooks, manuals, etc.

(1)

Advertising -- Cosmetics -- History -- 20th century.

(1)

Advertising -- Dictionaries -- Polyglot.

(1)

Advertising -- Drugs.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Encyclopedias.

(1)

Advertising -- Great Britain -- History -- 18th century.

(1)

Advertising -- Great Britain -- History -- 19th century.

(1)

Advertising -- History.

(1)

Advertising -- Hospitals -- United States.

(1)

Advertising -- Japan -- History -- 20th century.

(1)

Advertising -- Libraries.

(1)

Advertising -- Management.

(1)

Advertising -- Medicine -- United States.

(1)

Advertising -- Motion pictures -- Social aspects.

(1)

Advertising -- Nigeria.

(1)

Advertising -- Photographers -- Directories.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Rate of return.

(1)

Advertising -- Real estate business.

(1)

Advertising -- Religious aspects.

(1)

Advertising -- Social aspects -- Germany -- History.

(1)

Advertising -- Social aspects -- United States.

(1)

Advertising -- Societies, etc.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Television programs -- Social aspects.

(1)

Advertising -- Tourism -- United States.

(1)

Advertising -- United States -- History.

(1)

Advertising -- United States -- Psychological aspects -- History.

(1)

Advertising Council -- History.

(1)

Advertising agencies -- Japan -- Management.

(1)

Advertising agencies -- Marketing.

(1)

Advertising and children -- United States.

(1)

Advertising and youth.

(1)

Advertising as Topic -- history.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising cards -- Catalogs.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy -- Pictorial works.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising in popular culture -- United States -- History -- 20th century.

(1)

Advertising law -- United States.

(1)

Advertising layout and typography -- Posters -- Exhibitions.

(1)

Advertising photography -- France -- Exhibitions.

(1)

Advertising photography -- Periodicals.

(1)

Advertising photography.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Point-of-sale.

(1)

Advertising, Political -- United States -- History -- 20th century.

(1)

Advertising, Political -- United States.

(1)

Advocacy advertising -- Planning.

(1)

Advocacy advertising.

(1)

Afişler -- Sergiler.

(1)

African American dance -- History.

(1)

African Americans -- Social life and customs.

(1)

Aldatıcı reklam -- Sosyal yönler.

(1)

Alternative mass media.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Application software -- Development.

(1)

Architecture -- Posters -- Exhibitions.

(1)

Art -- History -- Exhibitions.

(1)

Art -- Japan -- History -- 20th century.

(1)

Art and society -- History -- 19th century.

(1)

(1)

Audiovisual Aids -- history.

(1)

Authors and publishers -- Great Britain -- History -- 18th century.

(1)

Authors and publishers -- Great Britain -- History -- 19th century.

(1)

Authors and readers -- Great Britain -- History -- 18th century.

(1)

(1)

Barton, Bruce, 1886-1967.

(1)

Biomedical engineering.

(1)

Books and reading -- United States -- History.

(1)

Brand choice -- Cuba.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Libraries.

(1)

Branding (Marketing) -- United States.

(1)

Broadcast advertising.

(1)

Business communication.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Business/Management Science, general.

(1)

Campaign management.

(1)

(1)

Cascading style sheets.

(1)

Child consumers.

(1)

Child development.

(1)

Child molesters -- Australia.

(1)

Children -- Australia.

(1)

Children in advertising -- Australia.

(1)

Cognition and culture.

(1)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Electronic Library

Law General Collection

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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37.

Cover image for Measuring advertising readership and results

Measuring advertising readership and results

Measuring advertising readership and results

Author

Starch, Daniel, 1883-

Preferred Shelf Number

HF 5827 S75 1966

Format:

Availability

Beytepe Library~1

Available:
Copies:

38.

Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

Format:

Availability

Online Library~1

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Copies:

39.

Cover image for Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

40.

Cover image for Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Author

Mooij, Marieke K. de, 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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Availability

Online Library~1

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41.

Cover image for Advertising organizations and publications a resource guide

Advertising organizations and publications a resource guide

Advertising organizations and publications a resource guide

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(367672.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications

Format:

Availability

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42.

Cover image for How advertising works the role of research

How advertising works the role of research

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

Format:

Availability

Online Library~1

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43.

Cover image for Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Author

Evening, Martin, author.

Preferred Shelf Number

TR154 E94 2015

Format:

Availability

Beytepe Library~1

Available:
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44.

Cover image for D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

Author

Stanley, Rod.

Preferred Shelf Number

NC997 D3 2012

Format:

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Beytepe Library~1

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45.

Cover image for Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240809496

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46.

Cover image for Advertising in new formats and media : current research and implications for marketers

Advertising in new formats and media : current research and implications for marketers

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

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47.

Cover image for Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Club

Author

Bartal, Ory. Project Muse.

Preferred Shelf Number

ONLINE(324404.1)

Electronic Access

Full text available:

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48.

Cover image for The poster art, advertising, design, and collecting, 1860s/1900s

The poster art, advertising, design, and collecting, 1860s/1900s

The poster art, advertising, design, and collecting, 1860s/1900s

Author

Iskin, Ruth. Project Muse.

Preferred Shelf Number

ONLINE(323947.1)

Electronic Access

Full text available:

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