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(39)
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37. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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38. 
Cover image for ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISING
ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISING
Preferred Shelf Number 
HF5811
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003291947
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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39. 
Cover image for Brand activism : advertising and the ethics of visibility
Brand activism : advertising and the ethics of visibility
Author 
Scalvini, Marco, author.
Preferred Shelf Number 
HD69 .B7
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003105893
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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40. 
Cover image for Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more
Author 
Fincanon, Jason.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780240809496
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41. 
Cover image for Beyond the screen : the future of television and advertising
Beyond the screen : the future of television and advertising
Author 
Aycock, Frank A., author.
Preferred Shelf Number 
PN1992.55 .A94 2026 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003625384
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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42. 
Cover image for HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.
HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.
Author 
Sonderup, Nick.
Preferred Shelf Number 
HF5828.4
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032615707
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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43. 
Cover image for The regulation of gender stereotypes in advertising : law and policy in Europe
The regulation of gender stereotypes in advertising : law and policy in Europe
Author 
Davies, David (Writer on law and sociology), author.
Preferred Shelf Number 
KJE6580
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003336037
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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44. 
Cover image for Human vs ChatGPT : language of advertising in beauty products advertisements
Human vs ChatGPT : language of advertising in beauty products advertisements
Author 
Skubis, Ida, author. Kołodziejczyk, Dominika, author.
Preferred Shelf Number 
HF5828.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003566441
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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45. 
Cover image for Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Author 
Karpin??ska-Krakowiak, Ma??gorzata, author.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003657248
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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46. 
Cover image for Creative advertising concept and copy : a practical, multidisciplinary approach
Creative advertising concept and copy : a practical, multidisciplinary approach
Author 
Miliopoulou, Georgia-Zozeta, author.
Preferred Shelf Number 
HF5823
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003330721
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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47. 
Cover image for Crisis response advertising : insights and implications from COVID-19
Crisis response advertising : insights and implications from COVID-19
Author 
Hachtmann, Frauke, author.
Preferred Shelf Number 
HF5811 .H27 2024
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003316879
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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48. 
Cover image for The cult of beauty : gender discourse in Indian advertising
The cult of beauty : gender discourse in Indian advertising
Author 
Jethwaney, Jaishri N., author.
Preferred Shelf Number 
HF5813 .I4
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032613604
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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